Natureview

Farm

Bhirakarn
5180372
Patdanai
5180676
Taveechai
5280388
Nuttanun

GOAL

Problem

Solution

- Increase its revenue by over 50% before the

end of 2001
- Increase its 1999 revenue from $13 million to
$20 million before the end of 2001.
- Has to increase at least $7 million.

GOAL

Problem

Solution

-Venture capital has to cash out of its

investment in Natureview, therefore
the company is looking for new
investor and a possibility for
acquisition (new financial source).
Goal
defense

- Natureview must achieve its goal in

order to attain the highest possible
valuation of the company.

GOAL

Problem

Solution

Natureview should expand their

business into the supermarket
channel or not

GOAL

Problem
Defense

Problem

Solution

Current situation
- 2 main channels for Natureview
to sell its products
Supermarket and Natural food
stores
- In the proportion of 97% to
supermarket and 3% to natural
food stores.

GOAL

Problem

Solution

Even though supermarket is more

attractive, there are some reasons
behind this and that should be
considered

Proble
m
Defens
e

- Depend heavily on broker's

knowledge
- Broker's fees, slotting fees,
promotional allowance bring high
risk and high cost to Natureview.
- Conflict (Final price)

GOAL

Problem

Solution

Option 3: Introducing two SKUs of a

childrens multi-pack into the natural
foods channel

GOAL

Problem

Solution

Competitive advantage

Solution
Defense

Strong relationship with natural

foods retailers ex: Whole Foods and
Wild Oats.
Sustainable competitive
advantage
Main profit comes from natural
foods channel.

GOAL

Problem

Solution

Power and conflict

If stays with natural foods stores,
there will be no conflict.
Option 1 and 2 could potentially
create conflict between the firm
and natural foods channel.
Solutio
n
Defens
e

GOAL

Problem

Solution

Brand Image

Solutio
n
Defens
e

Organic yogurt
Shoppers at natural foods stores
earn more income, more educated
and not price sensitive.
Natural foods store shoppers are
more concern on health issue, not
price.
If expand to supermarket, its
brand image will be doubted by
current consumers.

GOAL

Problem

Solution

Financial and Risk Analysis

Solutio
n
Defens
e

No extra slotting fees and advertising

expense
Option 1 and 2 creates more expense
Lowest risk and cost if choose option 3
Will not have to compete with two main
competitors in supermarket channel
which are Dannon and Yoplait

Financial
Statement
Year 2000
Financial Forecast

Option 1

Advertising Cost is
abundance, Natureview would
have paid 4,800,000 on ads
by year 2001

Option 2

The slotting fee is too much,

Nature view would have to enter
64 supermarkets

Option 3

No SG&A, Broker Fee, and

Slotting Fee

Solution Financial Forecast

2001

THANK
YOU