Professional Documents
Culture Documents
Text
watch out for the use of words on screen
to anchor images in time and space.
Labels, dates etc tend to be believed
unquestioningly and are a quick and
cheap way of conveying information.
Sound
Listen out for the use of non-diegetic
sound. Has music been added? Why
what effects does it have? Is sound used
as a bridge between scenes and if so
what meanings are made?
For example look at Supersize me how
does the use of childish music undermine
McDonalds?
Visual Coding
Things like mise en scene and props. Is
that doctor any less a doctor if she's not
in a white coat and wearing a
stethoscope? Has someone been
ambushed in the street to make them
look shifty?