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INVESTORS PERCEPTION
TOWARDS MUTUAL FUNDS
- PRITESH M
BHANUSHALI
(MBA FINANCE)
TOPIC INTRODUCTION
WHAT IS AN INVESTMENT?
INTRODUCTION TO MUTUAL FUND.
WHY ONE SHOULD INVEST.
OBJECTIVES
To study the level of awareness of
investors towards mutual funds.
To study the pattern of customer behavior
within available investment attributes.
To analyze the perception of investors
towards mutual funds.
Advantages :
Flexibility to invest small amounts every month
RESEARCH METHODOLOGY
PROBLEM STATEMENT:
RESEARCH INSTRUMENT:
Awell-structuredquestionnaireareusedwhicharemultiplechoicesquestionsthatareusedforcollections
ofcertaininformation.
SAMPLE SIZE:
Thesamplingsizeof95investorsselectedforthesurvey.
FIELD AREA: Pune.
SAMPLING TECHNIQUE : NonProbabilitySamplingtechnique.
Sample Units : Businessmen,SalariedPersonsandStudents.
No. of People
Percentage
Fixed Deposit
31
33%
Shares
13
14%
Gold/Silver
20
21%
Mutual Funds
22
23%
Real Estate
9%
Interpretation:
As per the above graph most of the people like to invest in Fixed Deposit
as it is safe investment instrument as it get the fixed rate of return as
decided.
Reasons
No. of people
Percentage
Yes
83
87%
No
12
13%
Interpretation:
People should have the knowledge of Share Market as it is
important and in Mutual Funds also in many schemes it is
traded in different stocks.
No. of people
Percentage
Professional Management
11
11%
Liquidity
20
21%
Choices of Schemes
22
23%
Tax benefits
20
21%
Well Regulated
12
13%
Simplicity
10
11%
Interpretation:
As per the above graph people are investing in Mutual Funds as it gives
various choices of schemes to investors as per their objectives.
4)FromwheredoyougatherinformationabouttheperformanceofMutualFund?
Reasons
No. of people
Percentage
Brokers
19
20%
TV channels
9%
Magazines
13
14%
Internet
29
31%
Financial Consultants
25
26%
Interpretation:Peoplefounditeasytoknowtheperformanceofthefundsfromtheinternetasit
becomesveryeasyforthem.
PeoplealsotakehelpfromtheFinancialConsultantstolookfortheperformance.
1) Accordingtoyou,whichonedoyourateasthebestinvestmentinstrument?
Reasons
No. of people
Percentage
Fixed deposits
19
20%
Shares
10%
Mutual funds
23
24%
Gold/Silver
16
17%
Real estate
11
12%
Savings account
16
17%
Interpretation: MostlyliketoinvestinMutualFundsasitprovidesvariousadvantagestoinvestors.
Peopledontmorerelyonstockmarketasitisalwaysfluctuating.
FINDINGS
Manyoftheinvestorsareawareofmutualfundsbutmostoftheir
Perceptiontowardsitisnotpositive.
Investorsaremainlyconcernedwiththeriskfactorsofmutualfundsand
arenotdirectingtowardsit.
Theinvestorswhohaveinvestedinmutualfundsmainlygoforitbecause
oftheLiquiditymatterandTaxexemption.
Mostofthepeopledontknowtheadvantagesofmutualfundsandthe
varioustypesofmutualfunds.
CONCLUSION
THANK YOU