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A STUDY ON

INVESTORS PERCEPTION
TOWARDS MUTUAL FUNDS
- PRITESH M
BHANUSHALI
(MBA FINANCE)

TOPIC INTRODUCTION
WHAT IS AN INVESTMENT?
INTRODUCTION TO MUTUAL FUND.
WHY ONE SHOULD INVEST.

OBJECTIVES
To study the level of awareness of
investors towards mutual funds.
To study the pattern of customer behavior
within available investment attributes.
To analyze the perception of investors
towards mutual funds.

INVESTMENT STRATEGY - Systematic


Investment Plan

Definition:Systematic Investment Plan (SIP) is an


option where you invest a fixed amount in a mutual
fund scheme at regular intervals.

Advantages :
Flexibility to invest small amounts every month

Benefit from the power of 2 powerful investment strategi


I.

Rupee cost averaging helps counter volatility.

II. Power of compounding small investments create a big ki


time.

.No need to time the market.

RESEARCH METHODOLOGY
PROBLEM STATEMENT:

A STUDY ON INVESTORS PERCEPTION TOWARDS MUTUAL


FUNDS
OBJECTIVES OF THE STUDY
To study the level of awareness of mutual funds.
To analyze the perception of investors towards mutual funds.
To study the pattern of customer behavior within available investment attributes.
-Study is based upon Primary and Secondary data.

RESEARCH INSTRUMENT:
Awell-structuredquestionnaireareusedwhicharemultiplechoicesquestionsthatareusedforcollections
ofcertaininformation.
SAMPLE SIZE:
Thesamplingsizeof95investorsselectedforthesurvey.
FIELD AREA: Pune.
SAMPLING TECHNIQUE : NonProbabilitySamplingtechnique.
Sample Units : Businessmen,SalariedPersonsandStudents.

DATA ANALYSIS AND INTERPRETATION

1) Where do you invest your savings?


Reasons

No. of People

Percentage

Fixed Deposit

31

33%

Shares

13

14%

Gold/Silver

20

21%

Mutual Funds

22

23%

Real Estate

9%

Interpretation:
As per the above graph most of the people like to invest in Fixed Deposit
as it is safe investment instrument as it get the fixed rate of return as
decided.

2) Do you have knowledge about share market and its working?

Reasons

No. of people

Percentage

Yes

83

87%

No

12

13%

Interpretation:
People should have the knowledge of Share Market as it is
important and in Mutual Funds also in many schemes it is
traded in different stocks.

3)What advantages do you find when you invest in Mutual Fund?


Reasons

No. of people

Percentage

Professional Management

11

11%

Liquidity

20

21%

Choices of Schemes

22

23%

Tax benefits

20

21%

Well Regulated

12

13%

Simplicity

10

11%

Interpretation:
As per the above graph people are investing in Mutual Funds as it gives
various choices of schemes to investors as per their objectives.

With various choices of schemes it also provides with other advantages


like Liquidity, good returns, etc.

4)FromwheredoyougatherinformationabouttheperformanceofMutualFund?
Reasons

No. of people

Percentage

Brokers

19

20%

TV channels

9%

Magazines

13

14%

Internet

29

31%

Financial Consultants

25

26%

Interpretation:Peoplefounditeasytoknowtheperformanceofthefundsfromtheinternetasit
becomesveryeasyforthem.
PeoplealsotakehelpfromtheFinancialConsultantstolookfortheperformance.

1) Accordingtoyou,whichonedoyourateasthebestinvestmentinstrument?
Reasons

No. of people

Percentage

Fixed deposits

19

20%

Shares

10%

Mutual funds

23

24%

Gold/Silver

16

17%

Real estate

11

12%

Savings account

16

17%

Interpretation: MostlyliketoinvestinMutualFundsasitprovidesvariousadvantagestoinvestors.

Peopledontmorerelyonstockmarketasitisalwaysfluctuating.

FINDINGS
Manyoftheinvestorsareawareofmutualfundsbutmostoftheir
Perceptiontowardsitisnotpositive.
Investorsaremainlyconcernedwiththeriskfactorsofmutualfundsand
arenotdirectingtowardsit.
Theinvestorswhohaveinvestedinmutualfundsmainlygoforitbecause
oftheLiquiditymatterandTaxexemption.
Mostofthepeopledontknowtheadvantagesofmutualfundsandthe
varioustypesofmutualfunds.

CONCLUSION

THANK YOU

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