ACTION PLAN

Force Field and

SWOT Analyses

Force Field Analysis Example (cont)

5

Driving Forces
4
3
2
1

Restraining Forces
1
2
3
4
5
Loss of staff
overtime

Customers want
better paint jobs

Raise output
volumes

Decision Statement

Improve speed of
production

Staff frightened of new

technology

Environmental
impact

Cost

Control maintenance
costs

TOTAL: 10

Disruption

TOTAL: 11

What Do We Do With The Analysis?

Once we have carried out our analysis what
can we do?
Determine if the project is viable
Is it worth going ahead with the plan?
Try to improve the probability of success:
Increase the strength of the driving forces
FOR the project
Decrease the strength of the restraining
forces AGAINST the project
Record tasks required to enact changes

Changing The Forces

Force field diagrams can always be revised
Adding new forces
Adjusting force strength based on
planned actions
Watch Out: Adjusting one force can often
have knock on effects on other forces
For example, if we decide to give our
staff some more training to reduce their
fear of new technology this will also
increase the cost of the project

Returning To Our Example

We might simply decide that the plan is not worth going
ahead with!
However, we might also consider some changes to
make the initial plan more viable
Training staff (increase cost, +1) eliminate fear of
technology (reduce fear, -2)
Show staff that change is necessary for business
survival (new force FOR, +2)
Raise wages to reflect new productivity (cost +1,
loss of overtime -2)
Choose environmentally-friendly machines
(eliminate environmental impact, -1)

Returning To Our Example (cont)

5

Driving Forces
4
3
2
1

Restraining Forces
1
2
3
4
5

Customers want
better engines

Loss of staff
overtime

Raise output
volumes

Change is
necessary

TOTAL: 12

Control
maintenance
costs

Decision Statement

Improve speed of
production

Staff frightened of
new technology

ADJUSTMENT
Train staff
Show machines
are necessary
Raise wages
Enviro-friendly
machines

Cost

Disruption

TOTAL: 7

Force Field Analysis Template

5

Driving Forces
4
3
2
1

Restraining Forces
1
2
3
4
5

SWOT ANALYSIS
In a SWOT analysis we list the positives and
negatives surrounding an idea and how it
relates to our enterprise using the categories
Strengths, Weaknesses, Opportunities and
Threats
Strengths and Weaknesses are considered
internal to our enterprise and things that we
have control over
Opportunities and Threats are considered
external to our enterprise and things that we
do not have control over

The S.W.O.T. Template

Positive

Negative

Internal
Factors

Strengths

Weaknesses

External
Factors

Opportunities

Threats

SWOT Matrix
Strengths (S)

Weaknesses (W)

1. Number of network 35 service

centers
2. Infrastructure/Equipment
3. Established national car
4. 25 yrs experience in local market
5. Genuine parts

1.
2.
3.
4.

Opportunities (O)

SO Strategies

WO Strategies

1. Stability in economic & political NAP

( National Automotive Poliicy
2. Social - Malaysian perception
3. Technology better than competitors
4. Increase in GDP at 7.1%
5. Industry in general
6. Job opportunities

1. Takeover EON (S1,S2;O1,O2)

2. Marketing (S1,S2, S3, S5; O2,
O5)
3. Technology ~ New model &
engine (S4;O3)

1.

Threats (T)

ST Strategies

1. Quality of parts from vendors

2. Price war - parts
3. Looking for outsources
4. Impact on customer retention rate
5. Competitors (EON/ASD)
6. Increase in fuel price

1.

Quality concern Parts (vendors)

Part pricing & availability
Marketing strategy
Reshuffle practice i. performer &
ii. non-performer
5. Execution of S.O.P

2.
3.
4.
5.

2.
3.
4.
5.

Training ~ retrain staff (S1,S2;T4)

Standardize in price & labour
(S5;T2)
5 year warranty programme
(S2,S5;T4)
Convert to NGV (S2;T6)
Establish standard of quality for
vendors/suppliers (S5;T1)

Buy over PPCSB (W2,W3;O1,O4)

Increase mktg activities (W2,W3;O1)
Create enforcement team (W5;O6)
Propose parts quality conference
(W1;O3)
Only for non-performer (W4;O6)

WT Strategies
1.
2.
3.

Focus spiritual training (W4;T4)

Streamline business process
(W3,W5;T5)
Every quarter / by region (W1;T1)

SWOT Matrix
Strengths S

Weaknesses W

List Strengths
1.
2.

List Weaknesses
1.
2.

Opportunities O

SO Strategies

WO Strategies

List Opportunities
1.
2.

Use strengths to take

advantage of
opportunities

Overcoming weaknesses by
taking advantage of
opportunities

Threats T

ST Strategies

WT Strategies

List Threats
1.
2.

Use strengths to avoid

threats

Minimize weaknesses and

avoid threats

SWOT Matrix
Strengths (S)

Opportunities (O)

Weaknesses (W)

1.
2.
3.
4.
5.

1.
2.
3.
4.
5.

SO Strategies

WO Strategies

ST Strategies

WT Strategies

1.
2.
3.
4.
5.

Threats (T)
1.
2.
3.
4.
5.