2009-1 Multi-complex Planning & Design

SITE INVESTIGATION
& DEVELOPMENT CONCEPT
< Kunguk Univ. Station Site – Gwangjingu Noyudong>

5th team
0440671 CHO, TAE HEE
0540358 KANG, IN SOO
0640814 PARK, HYE YOON
2007143056 JEONG, YOON JEONG
2007143062 SON, MI NA

1
CONTENTS

1. Great-sphere investigation

2. Nearby investigation

3. Local investigation

4. Development concept & Conclusion

SITE GENERALIZATION
SITE
SITE

 Subject site : Kunguk Univ. Station site

 Location : Gwangjingu Noyudong
 Site area : 125,870.0 m²(38,142. 42 Py)
 Location Characteristic : CBD station impact area
 Transportation : Kunguk Univ. Station line No. 2,
Gueui-road, Dong-2-road, Neungdon-road
 Use area : residential(2,3 type general residential)

3
SITE LOCATION
SITE (125,870.0 m²(38,142.42 Py))

SIT
E

GENERAL SPHERE

4
GREAT-SPHERE
INVESTIGATION

- Basic urban planning & relation planning

- Urban policy way, Urban space construction
- Population organization , Population movement state & change etc.
- Regional industries number & change of workers number
- Infrastructure & Transportation state
- Public, culture , athletics, education facilities state
- Humanity environment
- Development planning & Development industry state
HOUSE/HOUSEHOLD &
RESIDENT NUMBER
Total investigative household generalization
가구 - 가구 - 가구 - 가구 - 가구 - * 가구 -
거처 가구원 평균사용방
가구수 사용방수 1 사용방수 2 사용방수 3 사용방수 4 사용방수 5 사용방수 6
종류별 수별 수
개 개 개 개 개 개 ( 이상 )

계 총계 125,845 9,953 15,772 39,712 50,479 6,312 3,617 3.3

주택 총계 124,400 8,630 15,703 39,703 50,436 6,311 3,617 3.3

단독주택 총계 79,416 7,651 14,504 32,167 19,714 3,757 1,623 3

아파트 총계 23,892 19 68 2,916 17,742 1,423 1,724 4.1

　광진구
연립주택 총계 4,364 198 123 650 2,998 320 75 3.8

다세대주
총계 14,279 462 639 3,278 9,278 545 77 3.6
택
영업용건
총계 2,449 300 369 692 704 266 118 3.3
물내 주택
주택이외
총계 1,445 1,323 69 9 43 1 0 1.2
의 거처
6
GRAPH FOR HOUSE/HOUSEHOLD &
RESIDENT NUMBER

7
Great-sphere Investigation

POPULATION STATE OF GWANGJIN-GU

8
INDUSTRIES AND WORKERS
NUMBER BY INDUSTRY

Number of
industries

23,899
persons

Number of
workers

104,399
persons
9
INFRASTRUCTURE &
TRANSPORTATION STATE

10
PUBLIC-CULTURE, ATHLETICS,
EDUCATION, SPACE FACILITIES STATE
 Educational facilities state
No. of schools
General situation of total schools
50

40

30
학교수
20

10

0
원 교 교 교 교 원 교
치 학 학 고 학 학 학
유 등 중 반 대 대 타
초 일 기
 Health ㆍ Medical treatment ㆍ Social welfare
Nurture facilities Hall for the aged
35
30 100
25 80
20 60
15 40
10 시설수 20 개소
5
0
0
중곡제 1 동

중곡제 3 동

능동

구의제 2 동

광장동

자양제 2 동

노유제 1 동

화양동

11
4
 PUBLIC-CULTURE, ATHLETICS,
EDUCATION, SPACE FACILITIES STATE
Social- welfare
Social welfare institutions and inmates
Total Aged Children

No. of Facilities No. of Inmates No. of Facilities No. of Inmates No. of Facilities No. of Inmates

1 15 1 15 0 0

Medical treatment
Medical institutes
General Special Dental Oriental Health
Total Hospitals Clinics 요양병원
hospitals hospital clinics medicine Center
hospital ( 보건소 )
No. Beds No. Beds No. Beds No. Beds No. Beds No. Beds No. Beds No. Beds No. Beds
2004 403 2,549 2 583 3 153 190 803 1 960 1 71 120 1 50 1
2005 418 2,797 2 907 3 153 203 727 1 960 1 71 123 1 50 1
2006 435 3,084 2 1,031 2 114 218 858 1 960 1 71 124 1 50 1
2007 455 3,180 2 1,105 2 130 224 817 1 960 2 118 124 1 50 1
노유제
23 52 10 1 6 6 12
1동
 PUBLIC-CULTURE, ATHLETICS,
EDUCATION, SPACE FACILITIES STATE
Athletic facilities
public sport facilities(2007)

Baseball & Ice Sports

Gymnasiums Sports complex Tennis courts Swimming pool
Soccer fields rink complex

Gross Gross Gross Gross Gross

Places Places Places Places Places Places Places
coverage coverage coverage coverage coverage

2 22,848 0 0 2 5,071 4 3,238 5 61,989 0 4

Public Sports Facilities(Reported sports facilities)

Golf Physical
Swimming Exercise Bowling Tennis Aerobic Billiard- Area for
year practice traning Ball room
pools hall Alley courts center room sleding
range center

2006 9 83 0 0 53 67 230 1 0 0

2007 9 93 0 0 69 71 255 2 0 0

13
 PUBLIC-CULTURE, ATHLETICS,
EDUCATION, SPACE FACILITIES STATE
Cultural assets
Cultural properties(2007)-National cultural properties

Intangible Registered
National Historical Scenic Natural Folklore
Total Treasures cultural cultural
treasures remains sites monuments materials
properties properties

23 1 1 2 0 0 16 1 2

Cultural properties(2007)-Municipal cultural properties

Tangible Intangible
Folklore
Total cultural Monuments cultural Cultural property materials
materials
properties properties

6 1 2 1 2 0

14
PUBLIC-CULTURE, ATHLETICS,
EDUCATION, SPACE FACILITIES STATE
Cultural facilities
Cultural facilities
Total By organization By Size
Performing Ordinary Small
Public Private Complex auditorium Auditorium Movie theater
(1000 seats~) (300~999 seats) (~300seats)
20 3 6 3 5 1 2

Exhibition facilities

Total Museum Art-museum Gallary Exhibit room

4 3 1 0 0

15
NEARBY INVESTIGATION

- Transportation State
- Nearby main facilities
- Park & green tract of land state
- Every kind Development planning &
Development industry state
- Present condition of residential redevelopment/
reconstruction and public rental housing
TRANSPORTATION STATE
•Dong-2-road
Shuttle six-lane road.
This road across from
south to north of Seoul
with Neungdong-road.
As arterial road, partial
section of general
national road no.47

• Neungdong-road
Shuttle six-lane road. This
road across from south to
north of Seoul with
Neungdong-road. As
arterial road, partial
section of general national
road no.47

•Gueui-road • Intersection of subway line no.2 and no.4

Shuttle six-land road. This road across •Youngdong, Chyungdamm, Jamsil large
eastern area of Seoul from east to west with
bridge
Dduk-island road and Kwangnaru road. Main
transmembrane region s are Sungdonggu The optimum
sungsudong, Kwangjingu Whayangdong,
Mojindong, Noyoudong, Jayangdong and
transportation condition!!17
NEARBY MAIN FACILITIES
 Schools – Kunguk university, Jayang high school, Kyungsu mi
ddle school, Dongha elementary shcool, Senior high school af
filiated to Kungook univ., Senior middle school affiliated to K
ungook univ., Whayang elementary school
 Cultural facilities – Culture & art union, Library of Jayang 4do
ng , Women ability development union
 Apartment & stores – the shop starcity
 Theater – Lotte cinema
 Shopping center – Lotte department store, Starcity mall
 Parks – Sunsang park, Chungsong park, Whayang park
 Lake – ilgam lake
 Public facility – Gwangjingu parliament

18
NEARBY MAIN FACILITIES

1km

19
PARK & GREEN TRACT OF LAND STATE
Mt. Acha
amusement park
Children’s
grand park

small scale buffer

green track of land
in K.U.

Lack of green tract of land

Ddook-island amusement park and parks in site & site
& neighborhood park 500m radius

20
EVERY KIND DEVELOPMENT PLANNING
& DEVELOPMENT INDUSTRY STA
TEKunguk univ. station zone 3-1 special area planning decision prom


otion
Location : Gwangjingu Jayangdong 1-1 region
(line no.2&7 Kunguk univ. station)
Site area : 2,829 ㎡
Decision contents
• main use : merchandising facilities, subway station, parking lot

Expected effects
• As area that take place civil appeal and require for subway
station gate establishment by Jayang 4dong,
civil appeal will resolve through global unit plan
• Civil appeal and regional old grudge industry solution through
change of global unit planning
21
EVERY KIND DEVELOPMENT PLANNING
& DEVELOPMENT INDUSTRY STA
TE
 Gueui, Jayang reorganization promotion zone(IT, business,
Administration complex town ) industry implementation
Location : Gueui 246 house number whole area,
Jayang-dong 680 whole area
Area : 385,340 ㎡
Planning
• Use district change: Type1 housing area, semi-housing,
• merchandising area
• Urban infrastructure expansion
(road, park etc. total 25 68,000 ㎡ )
• Use zone change: nature scene zone lift
• Land use planning : high tech business support ㆍ
Mixed-use area 112,510 ㎡
22
EVERY KIND DEVELOPMENT PLANNING
& DEVELOPMENT INDUSTRY STA
TENoroon mountain market environ reconstruction enterprise
Location : Jayang4dong 236 house number whole area(4.0ha)
District zone : Type 2 (7th story ㆍ under 12th story)general housing,
Type 3 general housing
State : existing building 243 dong,
Degree of superannuation : 65.02% (sufficient after 2008. 11 )

Jayang apartment reconstruction enterprise

Construction scale : B3 , 20th story, Apartment 3dong 148 household
Location : Jayang1dong 658-14 beside 15lots (6,452 ㎡ )

23
8
PRESENT CONDITION OF RESIDENTIAL
REDEVELOPMENT / RECONSTRUCTION
AND PUBLIC RENTAL HOUSING
• Gueui area1(Near of Gueui market) Reconstruction business
Location : All over Gueui-dong 122-2(39,497 ㎡ )

• Reconstruction business of Jayang apartment

Location : 15 Lands outside of Jayang-1dong 658-14(6,452 ㎡ )

• Gueui area 2-1 House environment improvement business

Location : All over Gueui-dong 145 / Business period : 2006. 01 ~ 2010.12

• Daeyoung row house reconstruction business

Location: Jayang-dong 244-15, 24(2,930 ㎡ )

24
LOCAL INVESTIGATION

 Urban management planning investigation

 Every kind regulation state
 Park/green tract of land state

 Land category, land scale, declared land price state

 House redevelopment/reconstruction state

 House/household & resident number

Use of land and building state
 Scale of house and price of house/rent level

25
 POPULATION, HOUSEHOLD
and HOUSE – A TOWN ㆍ TOWNSHIP ㆍ
DONG
400,000

350,000
Administrative Population Native Foreigner
district (person) (person) (person) 300,000

250,000

200,000 　광진구
Gwangjin-gu 366,746 364,407 2,339
　노유 1 동
150,000

100,000
Noyu-1dong 12,102 11,749 353
50,000

0
150,000 총인구 ( 명 ) 내국인 ( 명 ) 외국인 ( 명 )

100,000
House in
Row
Detached Multiplex Non-
Administrative Household House Apartment house
50,000 house House resident
district (household) (house) (house) (house
(house) (house) building
)
0 (house)
가구 ( 가구 )

주택 ( 호 )

단독주택 ( 호 )

아파트 ( 호 )

연립주택 ( 호 )

다세대주택 ( 호 )

비거주용 건물내 주택 ...

　 Gwagjin-gu 127,302 64,901 20,178 24,472 4,222 14,718 1,311

　 Noyu-
4,976 1,416 941 28 188 198 61
　광진구 1dong

　노유 1 동

26
POPULATION IN SITE (ESTIMATION)

 Population : area of site(km²)/area of Noyu-1-dong(km²) *

number of population of Noyu-1-dong(persons)
0.12/0.3 * 12,102 = 4840.8 = 4841(persons)
 Number of household : number of population of site (perso
ns) / population per household (persons)
4841 / 2.51 = 1928.68 = 1929(households)
27
TRANSPORTATION STATE

Subway
no.2 Nuengdong-
road
Rodeo street Gueui-
road Subway
Dong-2-
number
road
7

Noyou street

28
URBAN MANAGEMENT PLANNING
EXAMINATION
Urban planning facilities
Women’s development institution
(Social welfare facility)

Neighborhood park

Parking lot

29
USE DISTRICT / AREA / ZONE

Type 3 general housing area

Type 2 general housing area

Type 1 zone unit planning area

30
REGULATION STATE
* site has no relation

<Land trade permission area> < speculation overheating zone >

< house trade declaration area > < House speculation area > 31
LAND CATEGORY
Site is consisted of ground and road

32
SCALE OF LOT OF LAND

33
LAND VALUE BY PUBLIC
ANNOUNCEMENT & CURRENT PRICE
Value by public
Land value by public announcement :
Location Average price
from 2,000,000 won to 7,790,000 won (10,000won/py (10,000won/py)
(very diverse distribution) )
Area 1 600 ~ 800 -
Area 2 400 ~ 600 3,500
Area 3 400 ~ 500 3,500 ~
Area 4 200 ~ 300 2,300 ~ 2,500
Are
a3 Area1

Are
a4

Are
a2

34
CURRENT PRICE OF
MIXED USE BUILDING

Building Pyeong Price for sale(won) Current Price(won)

40py 5 억 97 만 10 억
The shop Star city
52py 6 억 7060 만 14 억 7000 만

3 억 2500 만 4 억 2500 만
EtonTowerLiver 1 24py
~ 3 억 6000 만 ~ 4 억 6000 만

5 억 7000 만 6 억 5000 만
Gwangjin Trapalace 32py
~ 7 억 5000 만 ~8 억 5000 만

(Last year)
Gangbyon 6 억 4000 만
32py 4 억 2000 만
Hyundai I ’Park ~ 7 억 4000 만
~ 5 억 2000 만

※About 20 ~ 21 milion won in other apartment

35
CURRENT PRICE FOR HOUSE TYPE

Multiplex house Store(about 10py at floor) Gosiwon

One-room
House type Average price
(10,000won/py)
Multiplex house 2,500
Store Guaranty 8,000~25,000
(about 10py at floor) Monthly rent 150~500
One-room Guaranty 1,000
(about 8 ~ 10py) Monthly rent 50~60
Gosiwon 20~45

36
NIGHT VIEW
OF SITE
 Characteristics of site
 Concentrated area that is consist of superannuated 4~5th story
houses
 The building is used for restaurants, clothing stores and news
agency on 1st floor and restaurants, clothing stores on 2nd floor,
and office, house on 3~5th floor
 The building located roadside is used for restaurants, clothing store
s, service industry on 1st and 2nd floors and educational facilities,
offic-e ad 3~5th floor
 No green tract of land, no park, no school in the site
 The housing density is not low. But maintenance of the road is good
and the shape of stores and housing area is lattice type.

38
 Characteristics of site
 Due to location of global unit planning area, Starcity and Kungook univ. ho
spital, demands are expanded. Price of the land is increased with the result
(The gap of price of the land between Gangnam and this site is 50,000~10
0,000 won per pyung)

 Many Chinese live in this area because room rent was so cheap, transporta
tion was so convenient and conventional markets were located
at this site in the past(skewered lamb food restaurant, facilities for Chines
e)

 The real estate is stagnated now (The apartment & stores complex
development was dispersed because of gain and loss relationship
problem before 2~3 years)

39
SWOT ANALYSIS :
STRONG
• Near the station
• comfortable transportaion
• many people who move to
this area
• Lack of greening
OPPORTUNITY
• Becoming land mark in
Kwangjin-gu
• Investing demand
WEEKNESS
• High land price
• Hardship for developing
due to regulation
• Existing strong market
THREAT
• Land price will decrease
because of Chinese coming
to our site
40
 - Conclusion
- Development concept

DEVELOPMENT CONCEPT

41
 PROBLEMS & ALTERNATIVES
Problems
-Lack of parks and the green tract of land in this site
-Lack of Square & Community spaces
-Existing superannuated houses
-Lack of dynamic culture space

Alternatives
-Make multiplex square & park
-Make community spaces
-Promote superannuated houses through apartment & store building
-Make dynamic culture space
42
CONCEPT : WESTERN
CULTURE
COMPLEX

GLOBAL
CULTURE

ORIENTAL
CULTURE
COMPLEX
43
DEVELOPMENT CONCEPT
& CONCLUSION OF DISCUSSION

Com
hou plex
sin
g Ho
te l

Gree
Ori Squ r n
e nt e
al c Wetern
ultu culture
re c complex
om
ple
x
Do
rm
itor
y

44
 ALTERNATIVES
1. Consideration for superannuated houses
and the existing residents
- Change from existing multiplex houses that a
little far from subway station to apartment &
store complex building
- This houses are small-pyung type multiplex
houses to consider low-income people and
singles. We will escape luxury image just for
high-income class.
- Apartment & store complex building is
separated with multiplex culture area using
road.

2. Lack of parks and squares, alternative for parks

-To make a square and park at center of site, we will solve the
lack of parks. And these square and park are consist of free
market and street performance stage etc.
-Also fountain will locate in square. Using these characteristics,
we will make communication space.
-Travelers and people can use square and park as rest area.
45
DEVELOPMENT CONCEPT
& CONCLUSION OF DISCUSSION

Com
hou plex
sin
g Ho
te l

Gree
Ori Squ r n
e nt e
al c Wetern
ultu culture
re c complex
om
ple
x
Do
rm
itor
y

46
 CASE STUDY : Samsung Seocho Trapalace
 Trapalace is apartment & store complex building in Soecho, Kangna
m. It is 25th story building on the ground
 There are 295 household in Trapalace. Among them 247 households
are mid-type pyung, and pyung is less than 50py.

=> We will develop apartment & store complex building like Trapalace
be consist of mid-type and small-type pyung for the low-income pe
ople and singles or people who lives alone

47
 CASE STUDY : Rocks square & market

Rocks market
Located at the north end of George street, nestled in the heart of
The rocks and under the shadow of the Sydney harbor bridge is
The Rocks Market, which has a distinctive amount of arts and
crafts. It has recently been expanded to include a large weekend
market and a farmers market (fridays and saturdays).

Rocks square
Near the square, there are small markets, restaurants, famous
gellaries and so on.
ALTERNATIVES
3. Lack of dynamic culture space
In this site, there is almost no
dynamic culture space. We will
develop global culture area
through West culture building and
Oriental culture building. Culture
streets are made of the street of
art icon as the street without car.
People can enjoy streets
performance, entertainment, very
kinds of free market in the square
Culture square : ECC of Ewha
womens university, Hongik univ.
Sangsangmadang (street
performance, design shop,
engraving exhibition, picture
exhibition etc.)
49
DEVELOPMENT CONCEPT
& CONCLUSION OF DISCUSSION

Com
hou plex
sin
g Ho
te l

Gree
Ori Squ r n
e nt e
al c Wetern
ultu culture
re c complex
om
ple
x

Do
rm
itor
y

50
CASE STUDY : SANGSANG MADANG

Sangsang madang was opened in September, 2007. In this

building, there are 11 floors(under 4th, upper 7th floors). It is a
culture space complex operated on on-line and off-line.
Concept of the building : enlarging art imagination, meeting the
world, sharing happiness altogether.

SANGSANG
MADANG

51
CASE STUDY : Kring
in Seoul, Korea
Location : Seoul Gangnam-gu daechi-dong 968-3

Like The Pompidou in Paris, the Tate modern in London and the Moma in
Newyork, Kring gives strong impression, ease and vibration to us. All of those
are in here. It contains not only A performance, display, theatre, digital art but
also café and a sky garden and so on. Kring is the place where all the diffent
lifestyle spaces are came together.
Floor MD
Atrium & Art square
1F
Kring cinema
Conference room
Vintage hall / Kring
2F hall
Theme café
Lounge
3F Lifestyle zone
Roof Sky garden 52
CASE STUDY : Pompidou in Paris

CASE STUDY : Moma in NY

CASE STUDY : Uffizi museum
CASE STUDY : ORIENTAL CULTURE
 People can enjoy oriental culture in this complex buildi
ng.
 Facilities ;
◦ Road shops ; Sundries, Fashion items, Clothing, Designed it
ems etc.
◦ Drinkery ; Izakaya, Mutton skewer, Jumak etc.
◦ Stage ; Tal-choom, Kabuki, Noh, Chinese performance etc.
◦ Restaurants ; Bulgogi, Sushi, Curry etc.
◦ The others ; Space for making ceramic ware, Asian café for
Da-do
 ASIAN
ARCHITECTURE
ORIENTAL CULTURE
: Wangfuzing street
ALTERNATIVES
4. Gosiwon (off-campus housing)
There are somewhat buildings that located clothing store on 1st floor,
restaurant and Gosiwon on 3rd ~5th floors.
We are going to survey demands to the existing Gosiwon, and we will
make a building to consider these demands.
We will make the modern style building alternative for Gosiwon to avoid
existing superannuated style Gosiwon

58
DEVELOPMENT CONCEPT
& CONCLUSION OF DISCUSSION

Com
hou plex
sin
g Ho
te l

Gree
Ori Squ r n
e nt e
al c Wetern
ultu culture
re c complex
om
ple
x
Do
rm
itor
y

59
CASE STUDY : DaLian Jian Tong DaXue dormitory
(Dormitory of Daeryeon Transportation university )

• Dormitory of Daeryeon Transportation university

- Room facilities : desk, closet, phone, TV, local area network(LAN)
- Private facility : Bathroom
- Public facilities : Laundromat, restaurant
- Payment : pay monthly
- Electric charges, water traffic : Free
- Use of laundry machine : coin laundry
- Use of PC : pay per hour
- Restaurant : commons
=> People can use restaurant, laundry machine and pc in this modern style building

60
CONCEPT
• Development through connection with subway station.
• Sew up the convenience through connection of station
exit and West culture building. Through line of flow
people can go to the oriental building using the square.
People can move this street through just walking
• To consider very intensive characteristics of amusement
commercial power nearby Lotte cinema, Department
store and Kunguk univ. Station, we will try to avoid
competitive types of business and do win-win existing
intensive commercial power.
• We will set the goal to consideration for existing
residents.
• Using new contents like culture buildings, square and
park area, we will gather many young people and
travelers at this site.

61
CONCEPT
• We will locate business hotel in this site. Business hotel is
not expensive, so travelers can use it easily.
• There are offices that manage the building and these
area.Through it we can make more job creations.
• Western culture building is consist of restaurants,
clothing stores, fashion & design shops, pubs and bars,
performance spaces and art galleries with western
sensibility.
• Oriental culture building is consist of traditional shops,
tea ceremony, restaurants, clothing stores, fashion & design
shops, pubs and bars, performance spaces and galleries
with oriental sensibility.
• You can experience whole-world in this site through
Western & Oriental culture buildings
• In the site square, various shops & stores , food &
beverage stores, hotels and office will locate like a 62
REFERENCE
 Seoul city hall : http://www.seoul.go.kr/
 Gwangjungu office : http://www.gwangjin.go.kr/
 Naver map : http://www.naver.com
 Google earth : http://earth.google.com
 Bean sprouts map : http://www.congnamul.com/
 Seoul GIS portal system : http://gis.seoul.go.kr/
 Onnara real estate total information: http://www.onnara.go.kr/

63
64