Professional Documents
Culture Documents
Presented to:
Dr. Vishal Shukla
Presented By:
Abhinav Aanand(BM-014116)
Abhishek
Awadhiya(BM-014117)
Mani Gupta( BM014121)
Navneet Shukla (BM014140)
Prasoon Singh (BM014168)
INTRODUCTION
According to a whitepaper
preparedbyCIITechnopak,theruralmarketgrewata
nimpressive25% inthe year 2008
and by the year 2010-11 has grown
to approximately 720-790 million
customers with a size of US$425 bn.
180030000123
'Missed call lagao, muft manoranjan pao
KKT is a 'mobile radio', that provides free
entertainment to people who live in the
'media dark' regions of Bihar, Uttar Pradesh
(UP) and Jharkhand, India's Hindi- and
Bhojpuri-speaking belt.
KKT claims to have over 12 million users.
In just four weeks, the brand got a total of
3.2 lakh missed calls from 28,000 unique
numbers.
CONCLUSION