Pendidikan Profosi Akuntansi FEB Unpad

2015

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MANAJEMEN STRATEGIK DAN

KEPEMIMPINAN

Pendidikan Profosi Akuntansi FEB Unpad

2015

16/10/15

TOPICS TO DISCUS:

PENGANTAR:
1.APA YANG DIMAKSUD DENGAN STRATEGI?
2.HUBUNGAN ANTARA STRATEGI
PERUSAHAAN DENGAN MODEL BISNISNYA
3.APA YANG MEMBUAT STRATEGI PEMENANG?
4.MENGAPA PENYUSUNAN DAN
PELAKSANAAN STRATEGI MERUPAKAN HAL
PENTING?
CH 1 -2

Pendidikan Profosi Akuntansi FEB Unpad

2015

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CRAFTING AND EXECUTING

STRATEGY
Learning Objective 1

Pendidikan Profosi Akuntansi FEB Unpad

2015

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If you live in the river you should

make friends with the crocodile.
Indian proverb

Pendidikan Profosi Akuntansi FEB Unpad

2015

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Pendidikan Profosi Akuntansi FEB Unpad

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Pendidikan Profosi Akuntansi FEB Unpad

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Pendidikan Profosi Akuntansi FEB Unpad

2015

16/10/15

Pendidikan Profosi Akuntansi FEB Unpad

2015

16/10/15

Strategic Management
Defined

Art & science of formulating,

implementing, and evaluating,
cross-functional decisions that
enable an organization to achieve
its objectives.

CH 1 -9

Pendidikan Profosi Akuntansi FEB Unpad

2015

16/10/15

Strategic Management
Defined
A set of managerial decisions and actions that
determines the long-run performance of a
corporation. It include environmental scanning
(both external and internal), strategy
formulation (strategy or long-range planning),
strategy implementation, and evaluation and
control.
Originally called business policy, strategy
management incorporates such topics as
strategy planning, environmental scanning,
and industry analysis.
CH 1 -10

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Pendidikan Profosi Akuntansi FEB Unpad

2015

16/10/15

WHAT DO WE MEAN BY
STRATEGY?
A companys strategy is managements action
plan for running the business and conducting
operations. The crafting of a strategy
represents a managerial commitment to pursue
a particular set of actions in growing the
business, attracting and pleasing customers,
competing successfully, conducting operations,
and improving the companys financial and
market performance.
CH 1 -11

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Pendidikan Profosi Akuntansi FEB Unpad

2015

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Manajemen strategik adalah suatu proses yang digunakan

oleh manajer dan karyawan untuk merumuskan dan
mengimplementasikan strategi dalam penyediaan customer
value terbaik untuk mewujudkan visi organisasi.
Strategic management system adalah manajemen strategik
yang dilaksanakan secara bersistem
Balanced Scorecard-based strategic management system
adalah manajemen strategik yang dilaksanakan secara
bersistem dengan memanfaatkan Balanced Scorecard
sebagai rerangka

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Pendidikan Profosi Akuntansi FEB Unpad

2015

16/10/15

Strategic Management: a set of managerial

decisions and actions that determines the longrun performance of a corporation.

Includes:

Internal and external environment scanning

Strategy formulation
Strategy implementation
Evaluation and control

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Pendidikan Profosi Akuntansi FEB Unpad

2015

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A survey of nearly 50 corporations in a variety of

countries and industries found the three most highly
rated benefits of strategy management to be:

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Pendidikan Profosi Akuntansi FEB Unpad

2015

16/10/15

Benefits of Strategic
Management:

Clearer sense of strategic

vision for the firm
Sharper focus on what is
strategically important
Improved understanding of a
rapidly changing environment

Prentice Hall, Inc. 2012

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Pendidikan Profosi Akuntansi FEB Unpad

2015

16/10/15

Additional Benefits of Strategic Management

Improved
organizational
performance
Achieves a match
between the
organizations
environment and its
strategy, structure
and processes
Important in unstable
environments

Prentice Hall, Inc. 2012

Strategic thinking
Organizational
learning

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2015

16/10/15

The relationship between a

company strategy and its
business model: Learning
Objective 2
Managers
face three central
questions in evaluating their
companys business prospects:
1. Whats the companys present situation?
2. Where does the company need to go
from here?
3. How should it get here?
CH 1 -17

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Pendidikan Profosi Akuntansi FEB Unpad

2015

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What needs do we meet?

Who are our customers?
What business are we in?
What do we do best in that business?

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2015

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Core Concept:

A companys business model explains

the rationale for why its business
approach and strategy will be a
moneymaker. Absent the ability to
deliver good profit-ability, the
strategy is not viable and the
survival of the business is in doubt.
CH 1 -19

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2015

What makes a strategy a

winner?

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Learning
Objective
3 test the merits of
Three
questions
can be used to
one strategy versus another and distinguish a
winning strategy from a so-so or flawed strategy:
1.How well does the strategy fit the companys
situation?
2.Is the strategy helping the company achieve a
sustainable competitive advantage?
3.Is the strategy resulting in better company
performance?
CH 1 -20

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Core Concept:

A winning strategy must fit the

enterprises external and internal
situation, build sustainable
competitive advantage, and
improve company performance.

CH 1 -21

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Why are crafting and executing

strategy important? Learning
Objective 4

Crafting and executing strategy are top-priority managerial

tasks for very big reasons:
1. There is a compelling need for managers to proactively
shape, or craft, how the companys business will be
conducted.
2. A strategy-focused enterprise is more likely to be a
strong bottom-line performer than a company whose
management views strategy as secondary and puts its
priority elsewhere. Good Strategy + Good Strategy
Execution = Good management.
3. The better conceived a companys strategy and the more
CH 1that
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competently it is executed, the more likely
the
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company will be a standout performer in the

Pendidikan Profosi Akuntansi FEB Unpad

2015

Strategy Formulation System

16/10/15

Strategic

Feedforward

BSC

Strategic Planning System

Programming System
Feedback
Budgeting System

Tactical

ABM

Implementation System

Monitoring System

ABB

Operational

ABCS

Feedback

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2015

Strategy Formulation

Strategic

16/10/15

Hasil
Hasil Trendwatching
Trendwatching dan
dan
SWOT
SWOT Analysis
Analysis

Feedforward
Strategic Planning

Misi, visi, keyakinan

dasar, nilai dasar dan
strategi

Programming

Feedback

Budgeting

Tactical

Action plans

Implementation

Monitoring
Feedback

Operational

Actual Actions
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Pendidikan Profosi Akuntansi FEB Unpad

2015

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Hasil Trendwatching
and SWOT Analysis

TOP-DOWN
Misi, Visi, Core
Beliefs, Core Values,
Strategy

BOTTOM-UP

LEADERSHIP:
APA DAN MENGAPA?

Action Plans
MANAGERSHIP:
BAGAIMANA DAN KAPAN?
Actual Actions
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Pendidikan Profosi Akuntansi FEB Unpad

2015

16/10/15

Hasil Trendwatching
and SWOT Analysis

Misi, Visi, Core

Beliefs, Core
Values, Strategy

Action Plans

Penyusunan
Company
Scorecard
Cascading Company
Scorecard

Balanced
Scorecard mulai
diterapkan di sini

Penyusunan Program
Penyusunan Anggaran
Tahunan

Actual Actions

Pengimplementasian
Pemantauan

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Pendidikan Profosi Akuntansi FEB Unpad

2015

16/10/15

KONSEP DAN HUBUNGAN MISI, VISI, KEYAKINAN

DASAR, DAN NILAI DASAR
Keyakinan dasar adalah
keyakinan atas kebenaran misi,
visi, dan cara yang ditempuh
untuk mewujudkan visi

MISI

Misi merupakan jalan

pilihan untuk menuju
ke masa depan

Perwujudan visi
dilaksanakan dengan
perilaku yang dilandasi
keyakinan dan nilai dasar

KEYAKINAN DASAR
NILAI DASAR

Nilai dasar adalah nilai-nilai

yang dijunjung tinggi dalam
usaha organisasi untuk
mewujudkan visi melalui misi.

VISI

Visi adalah gambaran

kondisi masa depan
yang hendak diwujudkan.

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Pendidikan Profosi Akuntansi FEB Unpad

2015

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Basic Elements of Strategic Management

Mission-

the purpose or reason for the

organizations existence

Vision-

describes what the organization

would like to become

Objectives-

the end results of planned

activity

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Pendidikan Profosi Akuntansi FEB Unpad

2015

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Basic Elements of Strategic Management

1.
2.
3.
4.

Environmental scanning
Strategy formulation
Strategy implementation
Evaluation and control

Prentice Hall, Inc. 2012

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Pendidikan Profosi Akuntansi FEB Unpad

2015

16/10/15

Basic Elements of Strategic Management

Environmental Scanning is the monitoring,
evaluating and disseminating of information
from the external and internal environments to
key people within the organization

Prentice Hall, Inc. 2012

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Pendidikan Profosi Akuntansi FEB Unpad

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Basic Elements of Strategic Management

Prentice Hall, Inc. 2012

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Pendidikan Profosi Akuntansi FEB Unpad

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Basic Elements of Strategic Management

Strategy implementation: the process by
which strategies and policies are put into
action through the development of:

Programs
Budgets
Procedures

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Pendidikan Profosi Akuntansi FEB Unpad

2015

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Basic Elements of Strategic Management

Evaluation and control: the process in which
corporate activities and performance results
are monitored so that actual performance can
be compared to desired performance

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Pendidikan Profosi Akuntansi FEB Unpad

2015

1.

2.

3.

4.

Evaluate current
performance results
Review corporate
governance
Scan and assess the
external environment
Scan and assess the
internal corporate
environment

Prentice Hall, Inc. 2012

5.

6.

7.

8.

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Analyze strategic
(SWOT) factors
Generate, evaluate
and select the best
alternative strategy
Implement selected
strategies
Evaluate
implemented
strategies
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Pendidikan Profosi Akuntansi FEB Unpad

2015

Prentice Hall, Inc. 2012

16/10/15

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Pendidikan Profosi Akuntansi FEB Unpad

2015

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THE END AND THANK YOU

We made
it!

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