Professional Documents
Culture Documents
Terminology
Objective - general statement of the desire of the
decision maker
- Minimize Cost
- Maximize Profit
- Maximize Effectiveness
- Minimize Loss
Aspiration Level - Specific value associated with the
desired or acceptable level of the objective
- Used to measure achievement of the objective
1
Achievement Function
This is the objective of the LP we finally solve
Forms
(1) Minimize weighted sum of goal deviations
(2) Minimize some function of the goal deviations
Often sum of weighted percent of goal levels
(3) Minimize the worst deviation
Application Example
Millions of Viewers
Ad
Cricket
Soap
HIM
LIP
HIW
Cost
($)
10
10000
0
60000
10
11
Suppose
we
modify
the
Priceler
example by deciding that the budget
restriction of $600,000 is a goal. If we
decide that a penalty is assessed for
each dollar by which this goal is unmet,
then formulate the goal programming
problem.
12