Professional Documents
Culture Documents
westin
Market Segmentation
Content
content
Benefits
to
consum
Food n beverage
Rooms
SERVICES
ACCOMMODATION
OTHER SERVICES- CONFERENCE ROOMS,
SHOPPING ARCADE, GYM& PARLOUR
FACILITIES
EXCELLENCE IN SERVICE
CONFIRMANCE OF QUALITY
VALUE FOR MONEY
STAY- convenience, .
Large Packs- price conscious.
Availability (shelf space) & brand
awareness.
Predominant consumer age <
30years.
Low brand loyalty- same taste.
Existing Distribution
Network
Direct
commercial market.
Target Market segment: business
clientele
Tag line- QUALITY inborn.
as COMMERCIAL HOTEL
with buisiness clientele
Competitors-MARRIOT, HYATT
Pricing: going rate, competitive set
pricing
Promotion:
TV advertisement,
INTERNET,franchise.
Distribution chart
Manufacturing @ DELHI
(corporatebranch)
Franchise
Agent
Retailer
End User
Stockist/
Distributor
Results
Sales
Future Plans
Cheers!
Thank You