THE MATRIX

Important

strategy-formulation techniques can be

integrated into a three stage decision-making

framework that is
1)

The Input Stage (EFE Matrix,CPM, IPE Mtrix)

2)

The Matching Stage (Grand Strategy Matrix)

3)

The Decision Stage (QSPM)

Industry Analysis: The External Factor

Evaluation (EFE) Matrix

EXTERNAL FACTOR EVALUATION (EFE) MATRIX

Key External Factors

Weight

Rating

Weighted
Score

Opportunities
1

Business location is
bustling place

0.10

0.30

0.15

0.60

Open at the side of the

road
Easy people to find

0.08

0.16

Free from natural disasters

0.07

0.21

Safe from crime

0.10

0.30

Easy portable and transport 0.13

0.39

Threats
1

Difficult to get the packing

0.12

0.48

The size the Restaurants small and

cannot extension

0.10

0.30

Devalue currency

0.06

0.18

Government service tax

0.09

0.27

1.00

3.19

TOTAL

Competitive Profile Matrix (CPM)

Competitive Profile Matrix (CPM)

Salji Rasa

Prinze
Corner

Nasi Lemak

Kayu

Critical Success
Factors (CSF)

Weigh
t

Rating

Weight
ed
Score

Ratin
g

Weight
ed
Score

Ratin
g

Weighte
d Score

Ratin
g

Weight
ed
Score

Offer many
dishes of nasi
lemak.
Long time
carry out
business
Use Electronic
Cash Register

0.15

0.60

0.45

0.15

0.45

0.10

0.10

0.30

0.40

0.30

0.08

0.24

0.24

0.32

0.24

Low wages of
foreign worker

0.12

0.48

0.36

0.36

0.36

Had ice maker

0.10

0.40

0.30

0.20

0.20

Delicious food

0.13

0.52

0.39

0.39

0.26

Offer
malaysian food

0.06

0.12

0.18

0.18

0.24

Reasonable
prices
The food that
offer are same
very day

0.10

0.40

0.20

0.30

0.30

0.09

0.18

0.27

0.27

0.36

TOTAL

1.00

3.18

2.90

2.78

2.92

The Internal factor Evaluation (IFE)

Matrix

INTERNAL FACTOR EVALUATION (IFE) MATRIX

Key Internal Factors

Weight

Rating

Weighted
Score

Strengths
1

Offer many dishes of nasi lemak.

0.09

0.36

Long time carry out business

0.11

0.44

Use Electronic Cash Register

0.12

0.36

Low wages of foreign worker

0.12

0.36

Had ice maker

0.07

0.21

Delicious food

0.08

0.24

Offer malaysian food

0.10

0.30

Reasonable prices

0.09

0.27

0.06

0.12

Weaknesses
1

The food that offer are same very

day

Absent of worker

0.07

0.07

Less skill customer service

0.05

0.10

Weak MIS

0.04

0.08

1.00

2.91

TOTAL

STAGE 2: THE MATCHING STAGE

Grand Strategy Matrix

QUADRANT
I

RAPID
MARKET

NLCS

WEAK
COMPETITIVE
POSITION

QUADRANT
III

QUADRAN
T II

STRONG
COMPETITIVE
POSITION

SLOW
MARKET
GROWTH

QUADRANT
IV

STAGE 3: DECISION STAGE

Quantitive Strategic Planing Matrix (QSPM)

Quantitative Strategic Planning Matrix (QSPM)

MARKET PENETRATION
Attractiveness Scores
Total Attractiveness
(AS)
Scores (TAS)

MARKET DEVELOPMENT
Attractiveness Scores
(AS)

Total Attractiveness
Scores (TAS)

0.10

0.30

0.20

0.15

0.60

0.45

Easy people to find

0.08

0.16

0.16

free from natural disasters

0.07

0.21

0.21

safe from crime

Easy portable and transport

0.10

0.30

0.20

0.13

0.39

0.26

Threats
1
Difficult to get the packing

0.12

0.48

0.36

The size the Restaurants small

and cannot extension

0.10

0.30

0.30

Devalue currency
Government service tax

0.06

0.18

0.12

0.09

0.27

0.18

1.00

0.09

0.36

0.36

SELECTIVE STRATEGIES
Key External Factors

Weight

Opportunities
1
Business location is bustling
2

place
open at the side of the road

3
4

TOTAL
Strengths
1
Offer many dishes of nasi

lemak.
2

Long time carry out business

0.11

0.44

0.33

Use Electronic Cash Register

0.12

0.36

0.36

Low wages of foreign worker

0.12

0.36

0.36

0.07

0.21

0.21

0.08

0.24

0.24

Had ice maker

Delicious food
Offer malaysian food

0.10

0.30

0.30

Reasonable prices

0.09

0.27

0.27

0.06

0.12

0.06

Weaknesses
1
The food that offer are same

very day
Absent of worker
Less skill customer service

0.07

0.07

0.07

0.05

0.10

0.10

Weak MIS

0.04

0.08

0.04

1.00

6.10

5.14

SUM TOTAL ATTRACTIVENESS SCORE