Entrepreneurial

Management
Entrepreneurial Development

Entrepreneuri
al
Development

Market
Aspects and
Factors

Competitors Marketing Activities

Know what your opponents strategies and movement

Economic Situation

a favorable economic situation means the consumers

have more purchasing power

Development in Technology

Companies must always be updated in the latest technology

Socio-Cultural Factors
must be aligned to the dominant culture of your market demography

Political Factors
political stability may affect businesses especially because it
directly connects to the economy

Governmental Laws, Policies & Programs

new laws and regulations may affect the
business production

Global & International Trade

As with the growing globalization, situations in other
countries may affect local businesses

Strategi
es

Competing on Differentiation
Focuses on providing
uniqueness in product or
service

Competing on
Cost
Focuses on strategic pricing to
match the target market
demography

Competing on Response
Focuses on the timely product development and delivery,
as well as reliable and flexible scheduling
Flexible Response
Reliability of Scheduling
Quickness

New
Venture
Summary
&
Business

Screening : Choosing your

Business
Macro-analysis

MICRO-ANALYSIS
Market Demand

Personal Preference

Technology

Education/Training

Availability of labor/skills

Work Experience

Availability of raw materials

Business Contacts

Financial/Capital Requirement

Family Support

Profitability
Government Support

S.W.O.T
Analysis

Strengths
What advantages
does your organization
have ?
What do you do

better than
anyone else?

What unique resources can

you use that others can't?

What factors mean that you

"

get the sale"?

What do people in your

market see as your
What is your organization's Unique Selling Proposition?
strengths?

Weaknesses
What should you
avoid?
What factors
What are people in
your market likely to
see as

weaknesses?

lose you sales?

What could you

improve?

Opportunitie
s
What

good opportunities

interesting trends

What
you aware of?

can you spot

are

Changes in technology and

markets
Changes in government policy
Changes in social patterns,
population profiles, lifestyle
changes
Local events

Threats
What obstacles do you face?

Is

threatening your position?

What are your

competitors

changing technology

doing?

Do you have

bad debt

Are quality standards or specifications

for your job, products or services

changing?

or cash-flow problems?

New Venture
Summary

Parts of a Venture Summary

Marketing
Management
Technical/Production
Legal
Financial

Marketing Plan
Is there an sufficient demand for the product going to be produced?

Supply & Demand Analysis

Supply total number of your competitors customers
Demand total population of your target market demography
Unsatisfied Demand the difference between demand and the supply
Market Share a percentage from the unsatisfied demand that you are
most likely to keep

Competitive Position
An analysis of the competitors their products, services, & capabilities

Customer Needs Assessment

Separated into two aspects : Real Needs and Perceived Needs

Promotional Strategies
Proposed mechanisms to attract the market

Management Plan
Determines the appropriate business organization, the people
who will be involved throughout the enterprise, and their
functions

Forms of Ownership
Single Proprietorship
Partnership
Corporation
Cooperation

Organizational Structure & Policies

Key Personnel
Man Power Requirements
Company Policies & Procedures
Compensation & Benefits

Technical/Production Plan
Identifies whether the product could be
produced at the highest possible quality
level with minimum cost

Manufacturing/Service Process
Plant/Store Location
Layout
Factors of Production
Waste Disposal

Manufacturing/Service Process
Detailed flow chart indicating materials and energy requirements at
each step, and the duration.

Plant/Store Location
Determines whether the location is desirable in terms of distance to
source of raw materials, markets, and other factors

Plant/Store Layout
Shows the proposed physical structure of the business, and how it
affects the daily process

Factors to Production
Machinery capacities of major
machineries, price of equipment,
availability of spare parts and
repair service
Raw Materials described
specifically relating to their
physical, mechanical and chemical
properties

Utilities & Waste Disposal

Indicates specific utilities like electricity, fuel,
water, supplies and their respective uses,
quantity required, availability of sources and
costs

Legal & Financial Plan

Focuses on the profitability level of the business. It involves a thorough
coverage of all the monetary information of the enterprise and other legal
requirements.

Income Statements
Balance Sheet
Cash Flow
Permits

Business
Plan the basic idea
a document containing
underlying a business and related
considerations for starting up.

Contents of a Business Plan

Cover Page
Executive Summary
General Company Description
Products/Services Plan
Marketing Plan
Management Plan
Operating Plan
Financial Plan
Appendix

Cover Page
Company name, address and phone number
Logo, if available
Names, titles, addresses and phone numbers of the
owners and key executives
Date on which the plan is issued
Number of the copy (to help keep track of how many
copies are outstanding)
Name of preparer

Executive Summary

conveys a clear and concise picture of the proposed

venture

General Company Description

contains the type of business, firms objectives and location

Product/Services Plan

describes the product/service and its merits

Marketing Plan

describing the user benefits of the product or service and

the type of market that exists

Management Plan
describes the key players in the organization and their
qualification

Operating Plan

describes the new firms facilities, labor,

raw materials and processing requirements

Financial Plan
provides an account of the new firms financial needs and
sources of financing and a projection of its revenues, costs
and profits.

Appendix

contains the supplementary

documents