ABOUT THE INDUSTRY

 Global cell culture media market is

30-40 Billion Dollars.

 Mandatory testing norms by public

standards–setting authorities like
FDA,USP, British and European
pharmacopoeia.

 Consistency and documentation in

terms of traceability analysis and
compliance to international norms.
 SIGNIFICANT
ADVANCES
 Today with newer GMP facilities
being set up globally,
microbiological testing of the
product, environment and
equipment has become
mandatory.

 Advanced testing procedures

and increased number of tests.

 Use of microbiology
consumables such as culture
media has gone up.
 MARKET SHARE
RETENTION
 Quality control departments have to use
validated procedures and products for their
testing.

 After validating procedures and products, it

becomes very difficult for them to shift to a
different supplier of consumables.

 Consistency in product quality has become the

fundamental requirement of the user today.
 ABOUT THE COMPANY
 HISTORY OF THE COMPANY

Established in the year 1976 as Hindustan

Dehydrated Media company started its operations to
provide ready to use Culture Media to Scientists,
Researchers and Small companies.

 ACHIEVEMENTS

The efforts of the company have been duly

rewarded and recognized. HiMedia has earned a
series of National awards over the past 10 years,
and continues to do so.
 COMPANY FACTS
ACTIVITIES

 Manufacture and supply of Culture Media, Sensitivity Discs and allied products.

 Provide to customers complete technical information, including application

methodology on company products

STATISTICS

 Employee Strength – 450

 Growth Rate – 35% to 40%
 Company turnover – 500 Crores
 Market Share – 85%
 MISSION AND VISSION
 MISSION

To be a global leader by offering world-class, quality

microbiology products to the scientists at an affordable price

 VALUES

Commitment to Quality, Service & Integrity: We embrace and

uphold our company values of personal and professional
ethics, honesty and trust. Our commitment to quality is the
core of our business.
 PRODUCTS
 REVENUE GENERATORS
– Biotech/Fermentation Sector
– Traditional Pharmaceutical Sector
– BioPharma Sector
 TYPES OF PRODUCTS
 HiMedia DCM-Dehydrated Culture Media

 HiCrome-Comprehensive range of Chromogenic Media

 Cell Culture- Plant, animal and insect Cell Culture Media

 Consumables – Lab Consumables

 HiVeg- Animal Free Culture Media

 HiPura-DNA Purification Kit

 HiSep- Lymphocyte Separation Medium

 CUSTOMERS
 HiMedia basically functions B to B.

 Academic Fields

 Public Health Care

 Industries
 QUALITY POLICY
 HiMedia are committed to continually
enhance total customer satisfaction by
consistent provision of
– Superior products
– Technical service worldwide
– Constant Innovation in technology.
– Quality Management System
 QUALITY OBJECTIVES

 To achieve a minimum customer

satisfaction index of 70%.
 Increase the range of products
through Innovation
 Improve work method to restrict
the rejection level below 1%
 MARKETING STRATEGIES
ADOPTED BY HIMEDIA
 Competitive Pricing - Their core objective is to offer high class
products to the scientific world at affordable prices. It is
available in over 70 countries around the world . It’s
competitive pricing model has caused other leading brands to
drop their prices to match their products

Seminars -
They conduct regular seminars about their products at

BARC (Baba Atomic Research Center),

NIRRH (National Institute for Research
in Reproductive Health),
CIFE (Central Institute for Fishery Education).
 Workshops - Regular workshops are conducted to explain
and market new products and their features to prospective
customers

 Direct Marketing - Direct approach to prospective

clients is the primary method adopted for marketing.

 Promotions – Laptops provided to leading Hospitals ,

Presentation Pens , Daily use pocket diary etc
 MARKETING STRATEGY
ADOPTED ON A GLOBAL
SCALE:
 Better Brand
Recall

 Greater Market
Horizon
 INNOVATION IN
MARKETING
 Super Lab Mart -This mart will help the customers of the company to
purchase all the possible Lab items under one roof.

 Every year Hi Media adds a range of new products in almost every

existing life science research area
 ANIMAL FREE CULTURE
MEDIA
 Mad cow disease has inculcated fear in the
pharma, vaccine and the biotech industry,
which was tackled by animal-free culture
media, like HiVeg.

 HiVeg, which did not compromise on

performance and had no animal origin
material.

 In India we have a wide variety of pulses and

cereals and lots of proteins. This rich diversity
has been exploited to make HiVeg vegetable
peptones and media.
 SCOPE FOR MBA
STUDENTS
 MBA students graduated in the Science
Stream preferred for the Marketing
Department.

 Students from streams other than science

are also considered provided they are
exceptionally good at their marketing skills
and have a handsome work experience of
around two years and more.
 CORPORATE
INFORMATION
 HiMedia Laboratories
Corporate Office:
A-406, Bhaveshwar Plaza, LBS Marg, Mumbai - 400 086, India
 Registered Office:
23, Vadhani Industrial Estate, LBS Marg, Mumbai - 400 086, India
 Phone: 91-22-2500 0970, 2500 3747, 2500 1607, 2500 0653
 Fax: 91-22-2500 5764, 2500 2468, 2500 2286
 Email:
Info@himedialabs.com
 Location:
 Head Office including Quality Control & Purchase : Commercial
Office including Marketing & Administration :23, Vadhani Industrial
Estate, Ghatkopar (West),
Mumbai - 400 086. A-406, Bhaveshwar Plaza, LBS Marg, Ghatkopar (West),
Mumbai-400 086.