|





 




   |
 Store profile

‡ Store manager: - Mr. Anup Kumar Athaya

‡ Store: - Khushali Bazaar, Bijnor
‡ Parent Company: - Triveni Retail Venture Retail
Ltd
‡ Scope of the Company: - Agri Business Division
‡ No. of Hub: - 42
‡ Area: - UP and Uttranchal
‡ Head Quarter: - Noida
 K
|  :

¬

 
¬











 









 

à





 




 








 


!

!

 









!





!!

!"#$

#!



#

#
#


 VALUES
‡ TKB's value proposition is superior customer service, assured quality, fair
prices, speedy transactions and a clean, safe and friendly environment
which provides the Customer a good buying experience.TKB aims to
provide value to its customers through a vast array of strategic tie-ups with
institutions across, private and public sectors.
‡ 
 
We will be a leader in every aspect of our business and in developing our
team leadership skills at every level; in our management performance; in
the way we design, build and support our products; and in our financial
results.
‡ 


We will always take the high road by practicing the highest ethical
standards, and by honoring our commitments. We will take personal
responsibility for our actions, and treat everyone fairly with trust and
respect.
‡ 


We will strive for continuous quality improvement in all that we do, so that
we will rank among the world's premier retail firms in Customer, Employee
and Community satisfaction.
‡ 
 




Satisfied customers are essential to our success. We will achieve total
customer satisfaction by understanding what the (


and
 
  

.
 Business Initiatives
‡ Currently Khushali bazaar has a total of 42 stores. The business has been divided
into 3 verticals, namely
‡ „

  
Seeds, fertilizers, Plant Protection Chemicals, Animal Feed & Nutrients, Building
Materials, Farm Machinery and Equipment. Socio- Economic Activities, Soil & Water
Testing Facilities, Farm Advisory Services & Credit to farmers (KCC).
‡   


 
FMCG, Groceries, Consumer Durables, Imitation Jewellery, Apparel, Colour
Cosmetics, Toys, Crockery, Kitchen Appliances, Electrical Items, Home Furnishing,
Stationery, etc.
‡ 

  
Triveni Retail Ventures Limited has partnerships with Reliance Money & Max New
York Life Insurance Co. to provide Life Insurance, General Insurance, Mutual funds,
Co. F.D.'s, Demat facilities to mention a few.
‡ Leveraging the growing sales at these stores, we would intend to aggressively
expand our network. In line with our extensive focus on consumer & aspirational
products, we have recently refurbished our major stores. We thrive to have more
stores in UP and Uttarakhand region and subsequently the other states in North
India. In the near future we will be launching stores at Meerut, Moradabad, Aligarh,
Agra and Bareilly.
70% consumer are from Semi Urban area and 30%
consumer are from Rural area who visit to this Rural Mall.

30%
Rural ons um er

S em i Urban
c ons um er
70%
The maximum footfall comes under the age group of 35 to 45 years.

„
 
 

8% 7%
10%
5 to 15
15 to 5
5 to 3 5
5% 3 5 to 4 5
5 0% 45 and a o e
The Main focus of the rural mall is to cater the consumer product including
household kitchen, grocery, cloths, and fashion items. The other major part of
the product is agriculture based product like seeds, fertilizers, insecticides etc

|
 



in a n c ia l g ri b a s e d
e r ic e s p ro d u c t s
g ri b a s e d
p ro d u c t s
onsum er
ro d u c t s
in a n c ia l e r ic e s
onsum er
ro d u c t s
For promotion they are using field staff in a major way along with door
to door campaign and ricksaw campaign

|


 


oor to door
oor to door am paign
am paign
ews paper

Field taff
ic k s aw c am paign
ews paper
6
oarding
oarding ic k s aw
c am paign Field taff
As far observation we found 20 rural people % of the people said that
rural mall is very expensive. 0% of the people said that the price of
products in rural mall are of moderate in nature. 5% people said that
they not aware of price regarding product of rural mall.

v
 






e ry
Do n t now x p e n s ive
5% %
Ve ry Ex p e n s ive
Ex p e n s ive

Ex p e n s ive Mo d e ra t e
% Do n t now
Mo d e ra t e
0%
 Y
   






‡ . All the necessary things which are mostly used in home available in one
roof.
‡ 2. Their services regarding to the customers are very good they give very
fast service.
‡ 3. Cleanliness of the mall is more attract the people.
‡ 4. Offers are given by mall attract people. They give many offers like:-
‡ Towels 99Rs per Kg.
‡ Holi¶s offers 2kg sugar free on 000Rs shopping
‡
‡ 5. People also attract by some other offers which are given by mall like pen
free with Horlicks, one cup free with 200gm Coffee etc.
‡ . People are also attracted by the quality which is kept in mall.
‡ 7. Some people to go there to maintain their society and status.
‡ . Availability of product is good in this mall they kept branded as well as
none branded product also.
‡ . Many of the people purchase things their own reliable
shop. They believe on them more in comparison to mall.
‡ 2. Rural people buy on credit basis so they want to go on
their well known shop.
‡ 3. Many people believe that rate of mall is very high in
the comparison to general shop.
‡ 4. Rural people have general faith that malls are made
for higher class.
‡ 5. Rural people generally feel very shy in to go mall.
‡