BUSINESS PLAN OF NASI LEMAK UNCLE

Business proposal & Implementation Reports

GROUP UNCLE PATIN

GROUP UNCLE PATIN

Izham

Faiz

Thana

PURPOSE OF BUSINESS PLAN

The Purpose of the business plan

INTRODUCTION OF BUSINESS PLAN

This business plan is about a proposal of Nasi Lemak Business at

Bandar Baru Bangi Area. The main objective is to establish our
own food business at target location and compete our product
with the existing competitors in Bandar Baru Bangi market.
The nasi lemak business is a typical business at this area
however base on our study, the demand is always available and
with a right business strategy and marketing tools we are able to
penetrate and establish ourselves in this industry and in future
we hope we can be a major player in the market.
For the market test purposes, we start the business with a
production of 100 packets nasi lemak selling at our own nasi
lemak stall and four other food operators nearby at Bandar Baru
Bangi. The activity will be conducted in 5 working days from
Monday to Friday in Month June 2011.

BUSINESS BACKGROUND

COMPANY PROFILE

Nasi Lemak UNCLE

SHAREHOLDERS PROFILE

SHAREHOLDERS PROFILE

PROJECT LOCATION

Bandar Baru Bangi (literally translated from Malay to English as New Bangi
Town) is a township - recently crowned as Knowledge City - situated in the
district of Hulu Langat, in Selangor, Malaysia, named after the small town
of Bangi situated further south.
It is located between Kajang and Putrajaya (formerly Prang Besar) and is
about 25 km away from the capital city, Kuala Lumpur.
Bandar Baru Bangi has education institutions, national institutions and
agencies, corporate institutions, factories and industrial training centres. It
also houses a five-star hotel, Hotel Equatorial with an 18-hole golf course.

PROJECT LOCATION

LOCATION MAP

ORGANIZATION PLAN Modus Operandi

Main Activities

Food production & preparation

Nasi Lemak stall operator
Food caterer
Food Marketing

Business Concept
Nasi Lemak stall - own operation
Consignment - Join venture with existing
food operators
Food catering for small function (Future
planning)

ORGANIZATION PLAN Job Designation

ORGANIZATION PLAN Team Member Role

MARKETING PLAN Market size

Bandar Baru Bangi Community Population : 225,300 in 2010

(source Wikipedia dictionary)

MARKETING PLAN Competitors

30.9

43.3

25.8

Nasi Lemak Rizal

Nasi Lemak Blok
Nasi Lemak
Sharipah

% Market Share existing (Based on Net Profit)

21.9
33.8

24.2
20.1

Nasi Lemak Rizal

Nasi Lemak Blok
Nasi Lemak
Sharipah
Nasi Lemak
Uncle

% Market Share after new entre (Based on Net Profit)

MARKETING PLAN Competitors

NASI LEMAK RIZAL

MARKETING PLAN Competitors

NASI LEMAK BLOK

MARKETING PLAN Competitors

NASI LEMAK SHARIPAH

MARKETING PLAN

MARKETING PLAN Potential Nasi Lemak UNCLE stall

UNCLE stall

Near to Petronas Seksyen 15

Near to Residential Area ( Seksyen 15)
Famous Area where UKM students having their leisure
time
Near to Residential area where UKM student rent.
Near to Stadium MPKJ- Futsal court and stadium
Beside the NIOSH Building and Mahkamah Seksyen Bangi
Buildings.
Beside the main road to PLUS highway (Bangi Entrance)
Government Staf
UKM Students
Traffic Customer
Staf from other shop

MARKETING PLAN Potential Consignment outlets

Restoran Impian
Maju
Near to Main road to
Kajang
Near to Residential
Area (Seksyen 4
Tambahan)
Near to Residential
area where UKM
student rent.
Second restaurant,
from the main road
to residential area.
UKM Student
Residential
committee
Staf from other
Shop
Traffic Customer

Impian Baju Bistro

Near to Petronas
Seksyen 3
Tambahan
Near to Residential
Area (Bangi
Perdana, Seksyen 3
Tambahan)
Near to Residential
area where UKM
student rent.
First restaurant,
from the main road
to residential area.
UKM Student
Residential
committee
Staf from other
Shop

Restoran Yus
Famous satay
restaurant in Bandar
Baru Bangi
Near to Main road to
Kajang
Near to Residential
Area (Seksyen 4
Tambahan)
Near to Residential
area where UKM
student rent.
First restaurant,
from the main road
to residential area.
UKM Student
Residential
committee
Staf from other
Shop
Traffic Customer

Mak Kimbong
Delight
Middle of
Residential Area
Seksyen 3 and
Seksyen 4
Near to
Developments
Project which have a
lot of construction
workers
Specialist in Asam
Pedas in Bandar
Baru Bangi Area.
Target customers
Residential
committee
Staf from other
Shop
Foreigner
Construction Worker

PRODUCTION & OPERATIONAL PLAN - Recipe

Ingredient for Rice; (50 packs) - 1 Big Pot
30 cup rice
10 cups coconut milk
25 cups water(Approx.)
10 pcs pandan leaf
25 pcs red onion
3 spoonful salt

Ingredient for Sambal; 100 packs

60 spoonful cili giling
30 pcs red onion
20 pcs garlic
kg fried anchovies
1 pack belacan
3 spoonful salt
2 spoonful sugar
3 spoonful flavour

Other ingredients
Fried anchovies
cucumber
Ground nut
Boiled egg

PRODUCTION & OPERATIONAL PLAN

FINANCIAL PLAN cost of goods

INGREDIENTS FOR PREPARING
RICE
NO
1
2
3

INGREDIENTS
BERAS
SANTAN (COCONUT
MILK)
DAUN PANDAN

GARAM
INGREDIENTS FOR PREPARING

SAMBAL

BRAND

UNIT

CAP RAMBUTAN KG
-

NO

INGREDIENTS

BRAND
TOTAL SUM CARRIED TO COST OF
1

GOODS:
OIL
2
3
4
5
6
7

IKAN BILIS
CILI KERING
BAWANG BESAR
BELACAN
SERBUK PERASA
GARAM

KG
SHEET
PACK

UNIT

PACK
KG
KG
KG
PACK
PACK
PACK

QTY

PRICE
(MYR)

5.40

2.50

1.00

0.05

2.00

QTY
0.25

PRICE
(MYR)
3.30MYR

0.5

18.00

0.5

12.00

0.25

9.00

3.00

0.1

2.00

0.1

2.00

TOTAL
(MYR)
27.00
5.00
1.00
0.10

TOTAL
(MYR)
33.10
0.83
9.00
6.00
2.25
3.00
0.20
0.20

FINANCIAL PLAN cost of goods

INGREDIENTS FOR OTHERS
NO
1
2
3
4

INGREDIENTS

TIMUN
TELUR (50 Biji)
KACANG
DAUN PISANG

PACKING PAPER
COST OF GOODS FOR 100 PACKS/

DAY

BRAND

UNIT
-

BATANG
BIJI
KG
SHEET
PACK

QTY

PRICE
(MYR)

0.80

1.67

9.20

0.3

10.00

100

0.05

100

0.03

5.60
15.36
3.00
5.00
3.00

MAIN
SUMMARY

TOTAL SUM CARRIED TO COST OF

GOODS:
TOTAL PRICE
NO
MAIN DISHES

(MYR)
1 RICE (MYR)

33.10
2 SAMBAL (MYR)

21.48
3 OTHERS (MYR)

31.96

MY
TOTAL COST OF GOODS
R
86.54

TOTAL
(MYR)

MYR

31.96

FINANCIAL PLAN

5
Days
Projection

FINANCIAL PLAN

(1
Month)
Projection

25

Days

IMPLEMENTATION Project Report

The project activity (Market test) was conducted in 5 working days from
Monday to Friday (30th May 3rd June 2011).
We had produced and prepared 100 packets of nasi lemak and manage
to sell all the product everyday for five consecutive days.
In order to market the product, we had open one nasi lemak stall near
entrance MPKJ stadium and supply the product on consignment
agreement basis to the following restaurants :
1. Bistro Maju (20 pack per day x 5 days)
2. Mak Kimbong Delight (20 pack per day x 5 days)
3. Impian Maju (20 pack per day x 5 days)
4. Restoran Yus (20 pack per day x 5 days)
The financial summary for this project as follow :
. Initial capital : RM100.00
. Sales for 5 days RM1,200.00
. Cost of goods for 5 days : RM432.00
. Net profit for 5 days : RM108.00

IMPLEMENTATION Stall operation @ Near entrance MPKJ stadium

IMPLEMENTATION Consignment outlet @ Bistro Maju

IMPLEMENTATION Consignment outlet @ Mak Kimbong Delight

IMPLEMENTATION Consignment outlet @ Restoran Yus

IMPLEMENTATION Consignment outlet @ Impian Maju

JUSTIFICATION

Based on our business plan module, in one months operation, we gain a

net profit of RM2,790.75 (Exclude hire cook @ cook & food preparation by
entrepreneur).
However to sustain our business in future, (considering paying better
remuneration to entrepreneurs) we have to operate our business in larger
scale. ie increase monthly production (400 packs per month @ 24k sales),
add more consignment outlets.
In order to achieve that we need additional fund to cover the increment of
operational cost ie. Hire more staf, investment on cooking equipment.
(Please refer financial analysis modul as per appendix 1.)