Zunaira Saqb

NBS
Week 4

Telecom

Sector

4-2

Discuss the nature and purposes of

planning and goals
SWOT Analysis
Compare and contrast approaches to goal
setting and planning
Discuss planning types
Discuss issues in planning

4-4

Planning is often called the primary

management function because it
establishes the basis for all the other things
managers do

Its concerned with ends (what is to be

done) as well as with means (how its
to be done)

Do

all organizations plan?

4-5

4-6

SWOT Analysis
The combined external and internal analyses

Strengths
Any activities the organization does well or any
unique resources that it has

Weaknesses
Activities the organization doesnt do well or
resources it needs but doesnt possess

4-7

Opportunities
Positive trends in the external environment

Threats
Negative trends in the external environment

4-8

Strengths S

Weaknesses W

Leave Blank

List Strengths

List Weaknesses

Opportunities O

SO Strategies

WO Strategies

List Opportunities

Use strengths to take

advantage of
opportunities

Overcoming weaknesses
by taking advantage of
opportunities

Threats T

ST Strategies

WT Strategies

List Threats

Use strengths to avoid

threats

Minimize weaknesses and

avoid threats

4-10

Goals (objectives)
Desired outcomes or targets

Plans
Documents that outline how goals are going to
be met
Planning = Goals + Plans

4-11

S.M.A.R.T Goals
Specific
Measureable
Attainable
Realistic
Timely

4-12

I want to have a lot of money.

I want to make one million within 10 years by starting an internet
marketing business selling personal development products all over the
world and by providing life coaching consultancy and conducting live
seminars.
I want to lose weight.
I want to lose 20 pounds by April 15th 2016. I will perform a half hour
of cardio and half hour of strength training per day, 5 times a week and
I will only eat starchy carbohydrates 3 times a week.
I want to write a book.
I want to write a work book on How to add 10 years to your lifethat
is at least 150 pages in length and get it completed by June 30th 2014.
I will write at least 4 pages every weekday until I complete the book.
http://www.goalsettingstrategies.com/smart_goals.html

4-13

Real Goals
Those goals an organization actually pursues as
shown by what the organizations members are
doing

Traditional Goal Setting

Goals set by top managers flow down through the
organization and become sub-goals for each
organizational area

4-14

4-15

Mission Statement

Strategic

Tactical

Operational

4-16

Mission Statement: The organizations

reason for existence
A Good mission statement:

What are we selling?

Who are we serving?
Distinguishes one firm from another
Declares the firms reason for being

4-17

Mission Statement Examples

Tameer-e-Millat Foundation aims to

provide quality education to every
individual, in all academic and
professional disciplines, without
discrimination of gender, race, religion,
socio-economic status and ethnicity.
-- Tameer-e-Millat Foundation, Pakistan

Mission Statement Examples

To be the best cellular company for

U

--Ufone, Pakistan

Mission Statement Examples

Build Branded food business to improve

quality of life by offering tasty,
affordable and highly nutritional
products to our consumers while
maximizing stake holders' value
--Haleeb Foods, Pakistan

Strategic Goals and Plans

Plans that apply to the entire organization and
encompass the organizations overall goals
A companys ceo plans the following strategic
goals for the next year
Restoring Citigroup bruised reputation
Building up investment banking
Expanding overseas

4-21

Tactical Goals and Plans

Plans that specify the details of how the overall
goals are to be achieved
Plans and goals which define how major
departments/divisions are going to achieve their
goals.
to achieve higher sales during the Christmas
period company will hire 200 new customer
service executives and run 12/12 hours shifts

4-22

Operational Goals and Plans

Specific and measureable designed for the lower
level of the lower level of the organization
Plans and goals deigned to be achieved on daily
and weekly basis
achieving 90% KPI in the first week of September
for HR department

4-23

4-24

4-25

Long-term Plans
Plans with a time frame beyond three years

Short-term Plans
Plans with a time frame of one year or less

4-26

Specific Plans
Plans that are clearly defined and leave no room
for interpretation

Directional Plans
Plans that are flexible and set general guidelines

4-27

Single-use Plan
A one-time plan specifically designed to meet the
needs of a unique situation

Standing Plans
Plans that are ongoing and provide guidance for
activities performed repeatedly

4-28

4-29