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ETHICS AND MORAL

Sutrisna Dewi
2014

Business

Ethical
Dilemmas

Politics

Technology
nformation

Change
Accelerator in
developing
Country

Pleasemention
some popular issues
in Bali or Indonesia
today!

Business Ethics Literature

Macro

Micro

Economics system and ideology

underlying

Focus on business issues

(Monopoly, oligopoly, free

competition)
Not relevant for businesses

The basic concept is not

visible
Orientation events not in
Indonesia

Business Ethics
Basic Concept and Its implementation in Indonesia

Ethics Definition

Ethics is a morality

Narrow View

Broad/Wide
view

Ethics is science

Ethics as Morality
Ethikos and ethos (Greek)
Character
Habit
Moral

Susila (sansekerta)
Su = good
Sila = Habit

Etika as Morality
Mos (single) or mores (plural) Latin
Habit
Custom
Good and bad deeds

Morality
The value system of the quality of good and bad
deeds

Ethics as Morality
Ethics as Morality:
Values system, that is how humans should live well
as a human

Ethics and morality are often used

interchangeably but mean the same thing
Moral X immoral
Amoral = nothing to do with morals

Ethics as Science

Science scinre (to know)

Science: systems of knowledge that are
arranged according to certain principles to be
an integral and obtained as a result of testing
with a particular method
Ethics is the science of morals
Having a broader understanding of morality

Ethics as Science

Ethics as Science
Requires people to behave rationally and critically
Evocative of human awareness to act
autonomous (act on their own without being
pushed others) and not heteronomous (told and
force other people not of themselves)
Helping people to act freely but responsible
Freedom and responsibility are constituent
elements of moral autonomy

Mini Case
You dream of having the latest
smartphone. Ads on TV and newspaper
always make you dizzy. It's been 7 days of
your insomnia. Today you're on campus
and go to the toilet. You see the latest
smartphone lying on the floor. There is no
other people around you. What would you
do?

Norm in file

Special
Norm

Apply to a particular
environment (eg. organization)
Someone to follow the rules
when a member organization

General
Norm

Generally applicable
Forever
Universal

General Norm

Courtes
y Norm
Law
Norm

Moral
Norm

Moral Awarness

Arise when one must take a decision

regarding the interest or happiness of others
Awareness about a fact that does not
depend on who is declared
Are rational, objective, and absolute

The development of individual

moral
Growing follows
the journey of the
age and situation
of the
environment

post-conventional
-

Autonomous
- Universal

Conventional
pre-conventional - Heteronomous
- Individualist

- Personal
- Social system

The Role of Ethics

as morality
Guiding human behavior in order to manage life
better
Provides a measure of the system's life
Help resolve conflicts and prevent immoral acts

As science
Encourages people to behave morally critically and
rationally