Integrated Marketing

Communication
Advertising Agencies

NARENDER SAHARAN, Bangalore 1

 Top Advertising Agencies
J WALTER THOMPSON INDIA
OGILVY & MATHER Pvt Ltd
MUDRA COMMUNICATIONS Pvt Ltd
FCB-ULKA ADVERTISING Ltd
REDIFFUSION-DY&R
McCANN-ERICSSON INDIA Ltd
RK SWAMY BBDO ADVERTISING Ltd
GREY WORLD WIDE (INDIA) Pvt Ltd
CONTRACT ADVERTISING (INDIA) Ltd

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 1. J Walter Thompson India
• Mr.Colvyn Harris (Chief Executive Officer)
• JWT is the world's best-known marketing
communications brand.
• Headquartered in New York
• Global Agency of the Year '09
• More than 200 offices in over 90 countries
• Employing nearly 10,000 marketing professionals
• Serve over 1,200 clients
• Capitalised billings: Rs 10777.05 million
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 Clients of JWT
• HSBC • Unilever
• DTC • Vodafone
• Ford • De Beers
• Jet Blue • Safi Airways
• Kellogg • Tim Hortons
• Nestle • Roshan
• Shell • United States Marine
Corps
• Pfizer

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• Apollo Hospital (Apollo Hospital &
healthcare)
• DSP Merrill Lynch (Investment
banking)
• Hero Honda(CBZ/automobiles)
• Satyam Infoway(Software)
• Indian Army
• Indian Navy
• News Television India Pvt Ltd(Star
news/Media)
• Standard Chartered (Personal
Banking & Cards)
• Ministry of Finance (VDIS)
• Ministry of Defence (Indian Army -
recruitment)
NARENDER SAHARAN, Bangalore
• Pepsi Foods (7 UP, Mirinda, soft
drinks)
• Star TV Network (Star Plus, Star
Movies, Star News)
• Omega (watches); ESPN (Channel
promo)
• 20th Century Fox (film releases)
• Godrej GE (washing machines)
• Madura Garments (Van Heusen,
garments)
• Hero Motors (Hero Winner,
automobile)
• Parle (Monaco, biscuit)
• Hughes Ispat (telecommunication)
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 2. Ogilvy & Mather Pvt Ltd
• Headed by Mr. Piyush Pandey
• Founded in 1948 by David Ogilvy
• One of the leading advertising company in India
• Headquarters in New York
• 450+ offices in 120 countries
• One of its greatest successes was "Only Dove is one-
quarter moisturizing cream".
This campaign helped Dove become the top selling soap
in the US.
• Capitalised billings: Rs 7425.78 million
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 Clients of Ogilvy & Mather Pvt Ltd
• American Express • Kodak
• BAT • Kraft
• BP • Lenovo
• Cisco • Mattel
• Coke • Motorola
• DuPont • Nestle
• Ford • SAP
• Gillette • Unilever
• IBM • Yahoo!
• Johnson & Johnson

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• IDBI Mutual Fund (Mutual fund)
• SBI Mutual Fund(Mutual Fund)
• TTK Textiles (Tantex/Textile)
• J K Tyres(Tyres)
• Pantaloon Fashion India
Ltd(Garments)
• UTI (MIP'97/Financial)
• TVS Suzuki (corporate)
• Tata Telservices (corporate)
• Tata Communications Ltd
(corporate)
NARENDER SAHARAN, Bangalore
• Hindustan Lever Ltd (Brooke Bond,
Lipton - tea and health)
• Discovery Channel Inc (Discovery
Channel - television channel)
• ITC Ltd (corporate); MIRC
Electronics Ltd (Onida - television)
• J M Morgan Stanley (J M Morgan
Stanley - investment bank)
• Hero Honda Motors Ltd (bikes)
• United Television (television
media)
• Castrol India Ltd (Castrol -
lubricants)
• Hutchison Max Telecom Ltd (Max
Touch - cellular operator)
• TELCO (Tata Safari, Sierra, Sumo -
sports utility vehicle)
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3. Mudra Communications Pvt Ltd 
• Head: Mr. Madhukar Kamath
• Founded in the year 1980 at Mumbai
• Head office of the company is in Mumbai
• Capitalised billings: Rs 5232.54 million
• Branches:
Ahmedabad
Bangalore
Delhi
Mumbai
Chennai
Calcutta
Hyderabad
Kochi

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 Clients of Mudra Communications Pvt
Ltd 
• Mahanagar Telephone Nigam Ltd
(Corporate)
• Indian Express (News paper)
• Mid-Day (website)
• Global Trust bank (Banking)
• Indian Tourism Development
Corporation (Hotels)
• Business Standard (Publications)
• Raj TV (TV Channel)
• Henkel Spic India (Detergents)
• Godrej Foods
• Ahmedabad Electricity Co Ltd
(corporate)
NARENDER SAHARAN, Hindustan Motors Ltd (Mitsubishi10
• LIC of India (Insurance - services)
• Honda Siel Power Products
(gensets)
• Satyam Computer Services Ltd
(Satyam - computer software)
• Satyam Infoway Ltd (Satyam -
internet services)
• Compaq (Compaq - computers)
• Cadila Healthcare Ltd (EverYuth -
healthcare)
• Blow Plast Ltd (VIP Skybags -
luggage carrier)
• Dabur Ayurvedic Specialities Ltd
(Nature Cure - Ayurvedic
products)
• Henkel Spic India Ltd (Fa - soap)
• Bangalore
 4. FCB-Ulka Advertising Ltd 
• Founded in 1873
• Mr. Anil Kapoor (Managing Director and CEO)
• One of the the top three advertising agencies in
the USA
• Ranks number 10 in the world with 188 offices in
102 countries
• Made its mark in India as Ulka Advertising in 1961
• Capitalised billings: Rs 5215 million

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• Branches:
Delhi
Hyderabad
Calcutta
Bangalore
Kochi
Chennai

• Santoor soap did through research and focused on

advertising which gave growing sales figures against stiff
competition from Levers and P&G brands
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 Recent ads made by FCB-Ulka
• Naukri.com
• Hero Honda
• Santoor Glycerine
• Sunfeast Golden Bakery
• Tata Indicom
• 99 acres.com
• Amul
• ICL
• Indica Vista
• John Players
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 FCB-Ulka’s Classic Ads
• Amul Manthan
• Tata Indica
• Operation Flood
• Whirlpool
• Zee Cinema

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 5. Rediffusion-DY&R
• Mr. Mahesh Chauhan (President)
• This advertising agency places its people first
• Primary strength of the company lies in the media
relations
• Capitalised billings: Rs 4431.69 million
• Branches:
Delhi
Calcutta
Bangalore
Chennai

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 Clients of Rediffusion-DY&R
• Godfrey Philips (Four square/cigarette)
• Haldia Petrochemicals(Petrochemicals)
• Evian (Mineral Water)
• BPL (Colour television, Refrigerator, home appliances)
• Ericsson Mobile (Cellphones)
• SAIL (Corporate)
• CitiBank (Corporate)
• Cannon (printers, calculators)
• Bharti BT Ltd (Internet service)
• BPL Mobile Communications Ltd ( prepaid cellular cards)
• Exide Industries Ltd (Exide - automotive batteries)
• SBI Funds Management Ltd (SBI - mutual funds)

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 6. McCann-Erickson India Ltd
• Headed by Mr. Sorab Mistry
• Known as world class advertising agency
• Capitalised billings: Rs 3479.53 million
• Branches:
Bangalore
Calcutta
Chennai
Mumbai

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 Clients of McCann-Erickson India Ltd
• Reckitt& Colman(Cherry Blossom/shoe polish)
• Usha Martin Telecom(telecom)
• Coca-Cola (Kinley soda water, Diet coke, beverages, Sprite - Soft drink)
• Nestle(sunrise/coffee)
• BPL (Gas tables)
• Motorola (Cellphones & Pagers)
• Khaitan (Fans)
• Nestle (Media buying)
• Stracon (Corporate)
• Goodyear India (Goodyear - tyre)
• Travel Corporation of India (tourism)
• Hong Kong & Shanghai Banking Corporation Ltd (HSBC - credit card, personal banking
& corporate)
• MasterCard (credit cards)

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7. RK Swamy BBDO Advertising Ltd
• Established in 1973
• Mr. Srinivasan K Swamy (Head)
• Its agency of the worldwide-renowned BBDO network
• Logo of the advertising agency is Hansa and is known
to separate milk from the water
• 18 offices across India & USA
• Practises high level of commitment & spirited
teamwork for a common cause
• Capitalised billings: Rs 2315.95million

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 Facts
Year founded 1973
Spread 18 offices across India & USA
Cities India
Bangalore, Chennai, Hyderabad, Kolkata,
 
Mumbai, New Delhi, plus 11 field offices
  USA
  Chicago, Il & Portland, Or
20 distinct offerings in Advertising / Marketing
Services
communications and services
Employees 900+
Clients served 150+
No. of countries where we have undertaken field
70+
work

Marketing philosophy
 "We don't need a large hammer. We must look for
the sharper
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Clients of RK Swamy BBDO Advertising Ltd
• Cisco System(network solution)
• Abbott Laboratories India Ltd(Healthcare)
• Mercedez Benz (Automobiles)
• MTNL(Telecommunication)
• Sony India Ltd(Sony/TV)
• Fujitsu 'O' general(Airconditioners)
• SQL Star International Ltd(Computer education)
• Dalmia Cement (Cement)
• Wrigleys India (Wrigleys Juicy Fruit chewing gum)
• Dena Bank (Banking)
• ANZ Grindlays (Credit cards)

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 8. Grey WorldWide (I) Pvt Ltd
• Mr. Nirvik Singh (President south east Asia)
• Primarily based in Mumbai and has offices in
Kolkata, Ahmedabad, Bangalore and New
Delhi
• Specializes in advertising and marketing
services
• It has Ambuja cement, Thums Up, Arrow, Lee
and many more brands in its portfolio

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 9. Contract Advertising (India) Ltd
• Founded in 1992
• Colvyn J Harris, President
• Situated in Mumbai
• Offers a wide range of services like online marketing and strategy
• It is one-to-one customer lifecycle management advertising agency
• Branches:
Bangalore
Calcutta
Chennai
Delhi
• Capitalised billings: Rs 1786.88 million
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 Clients of Contract Advertising (India) Ltd

• Bajaj Ltd (spirit scooterettes)

• Indian Express (matrimonial)

• Cadbury India Ltd (picnic, milk treatChocobix)

• Dabur foods Ltd(real/fruit juice)

• MTNL (corporate)
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