Professional Documents
Culture Documents
introduction!
Bus
Street
Furniture
Airport
Trolley
Metro
Billboard
contact group:
Taipei: 6 roads
Amount
Taipei Street
Furniture
6sets
(12 faces)
Total
Media Rate
Production cost
USD$24,607
/mo
USD$4784
USD$34,175
Duration 2011/5/5-6/5
Commercial Media P
osition Intro
Billboard
JianGuo Elevated
Road
Media fee
C and D
1 month: USD$20,506
Printed size
C: 620*2100cm
D: 620*1230cm
Production fee
USD$3987/ once
25.064346,121.541018
( )
( )
Location in front ofthe first
floorcarousel R20
SIZE 2.5M(H) x 16M(W)
Media Costs 968,362 /month
Production costs: 148,102
/each
Location in front ofthe first
floorcarousel R8
SIZE 2.5M(H) x 16M(W)
Media Costs 968,362 /month
Production costs: 148,102
/each
Location in front ofthe first
floorcarousel R22
SIZE 2.5M(H) x 16M(W)
Media Costs 968,362 /month
Production costs: 148,102 /each
Location in front ofthe first
floorcarousel R9
SIZE 2.5M(H) x 16M(W)
Media Costs 968,362 /month
Production costs: 148,102 /each
Location in front ofthe first
floorcarousel R21
SIZE 2.5M(H) x 16M(W)
Media Costs 968,362 /month
Production costs: 148,102 /each
Location in front ofthe first
floorcarousel R25
SIZE 2.5M(H) x 4M(W)
Media Costs 660,765 /month
Production costs: 227,850
/each
Location in front ofthe first
floorcarousel R26
SIZE 2.5M(H) x 4M(W)
Media Costs 660,765 /month
Production costs: 227,850
/each
Location in front ofthe first
floorcarousel R27
SIZE 2.5M(H) x 2.5M(W)
Media Costs 660,765 /month
Production costs: 227,850
/each
Location in front ofthe first
floorcarousel R28
SIZE 2.5M(H) x 2.5M(W)
Media Costs 660,765 /month
Production costs: 227,850
/each
Terminal 1-Exitcorridor
Location: Exitcorridor S1 ~ S7 & S11 ~
S17
Size 1.5M(H) 3M(W)
Terminal 1-Entrycorridor
Location: Entry corridor A1~A5&A15~A19
Size 1.5M(H) 6M(W)
Terminal 1- Entryhall
Location: Customscountertop. L1~L8
Size 2M(H) 4M(W)
Terminal 1- Immigrationbaggagehall
(the Customsarea).
Location: D15&D16
Size 1.8M(H) 5M(W)
Terminal 1- Welcomeentryhall
Location: F1&F2
Size 1.8M(H) 16.5M(W)
Billboards
1
Ad Space Location: Rooftop Building #5, No. 47 Lane 10, 2nd Section
of Bade Road, Taipei (facing north)
Ad Space Dimension: 30(W) x 21(H) Chi
Ad Space Characteristics:
1. A small and exquisite ad space on the north-south direction over
the Chien Kuo viaduct, located in a position impossible to miss, this
ad space is sure to impress!
Advertising Fees
Include ad space rental fees, use of illumination and five hour
per day of electricity bills; production cost and tax not included.
Production Method: Steel framework and wind/wave proof
board, computer printed image with metal halide lamps
2
Ad Space Location: Rooftop of No. 2 Sung Chiang Road, Taipei
Ad Space Dimension: 26 X 58 Chi in total 1508 Cai (square Chi)
Ad Space Characteristics:
1. The only exquisite neon lighting ad space that connect ,Hsin Sheng
South Road and Sung Chiang Road, with a long range of view and
prominent billboard standing alone, you never have to worry about
blocked views.
2. Located right in the Bade and Kuanghua business district, with the
Kuanghua digital business district attracting high volumes of traffic
and shopping crowds.
3. A mega advertising billboard in the Kuanghua digital business
district that is honored as the computer Akihabara of Taipei is no
difference to setting up a landmark.
Advertising Fees:
Including the ad space rental fees, production fees and maintenance &
management etc.
Production Method: Steel frame on the roof, full neon lamp
illumination, including the production of full neon light billboard
image, electricity bills and tax shall be calculated separately.
Rental Period: Approx. five years
4
Ad Space Location: Rooftop of No. 152, 1st Section of Zhong Shan
North Road, Taipei
Ad Space Dimension: A. 23(H) X 65(W) Chi, B. 23x 58 Chi, C. 23 x
42 Chi
Ad Space Characteristic:
1 This ad space is located right over the cross between Zhong
Shan North Road and Nanjing East Road, 24/7 busy traffic, megasized dimension, excellent effect.
2 Close to Shin Kong Mitsukoshi (Nanjing Road) Shop, Yi Die
Department Store, and Metro Zhong Shan Station exit, the location
is crowded all day long, which ensures excellent advertising effect.
Advertising Fees:Including the ad space rental fees, maintenance
fees, not including advertisement production fees, electricity bills or
tax.
Production Method: Steel framework and wind/wave proof board +
computer color print
Taipei Station
National Taipei University of
Technology
Chung-Hsiao East Road
Kungkuan
Hsin-Hai Road
Chien Kuo Expressway
Ad Space Location
Civic Blvd
Highway
Taipei Station
Zhong Shan North Road
Nanjing West Road
Nanjing East Road
Ad Space Location
Shin Kong Mitsukoshi
Metro Zhong Shan Station
Yi Die Department Store
Shilin
Danshui
Ad Rate card
Product Name
Specification
Quantity
Unit Price
30X21Chi
Per Month
85,443/Month
2658Chi
Per Month
205,065/Month
20(45+42)Chi
Per Month
505,065/Month
A.23X65Chi
Per Month
256,331/Month
C.23X42Chi
Per Month
170,887/Month
Production Fee: 43.29 NTD per square Chi Computer print (including one removal and installation)
Advantages
Effective at reaching 20-49 y.o. consumers
Urban ads that reach heavy spenders
Takes advantage of the individuality of each
station
Suitable for a wide range of commodities, to
satisfy the consumers every need
High and easily quantifiable flow of
consumers, with a wide reach
Superb media setting
Audience
2009 7
9298
Audience
One out of every three is a MTR commuter
12-65_
40.2%
60-65_
50-59_
40-49_
30-39_
20-29_
12-19_
0
20
40
60
80
Out of the 6.4 million who live in greater Taipei, over 2 million
commuted by MRT (within the last month)
Audience
MRT commuters are heavy consumers
Men and women in the workforce & students make up 80% of commuters.
58% have a college degree or higher, 75% are 20-49 y.o. consumers
Age distribution
Education distribution
Other
15%
College and
above
44%
Elementary
& less
3%
Junior High
12%
Occupation distribution
Senior High
26%
Media Usage
Media Usage
Banners
Media Usage
WallsStairwaysTurnstiles Compartment
doorsFreeboards
Media Usage
Media Usage
Out-of-the-box ads
Automobile Advertising
Cooperation Plan
An Introduction to Metropolitan
Satelite Vehicle Company
Fastest Growth
Number of Vehicle
s
Population
Taipei city
Shinpei
2,606,151
3,876,070
388,136
1,980,038
14,274,119
23,124,514
Taipei
New Taipei
Keelung
Taiyuan
County
Other Counties
and Cities
Total Population
2,606,151
3,876,070
388,136
1,980,038
14,274,119
23,124,514
2010 1
Source: Statistics by Department of Household Registration, Ministry of Interior Affairs, January 2010.
Metropolitan Satelite
Vehicle Company
Advertising
Cooperation Quotation
Sheet
Ad Space
Vehicle Body
Advertising
Item
Quotation
Advertising Fee
6835NT/Month/C
ar
Note
The quotation is the unit price per vehicle per
month.
Currently the legal advertising area is on the
four vehicle doors (see image above).
Production Fee
(Output and Installation)
4443NT/Time
Total
11,281NT
Ad Space
bumper
behind the
vehicle
Dimensio
n
120cm
X15cm
Item
Quotation
Note
Advertising Fee
3759NT/Month/Ca
r
683NT/Time
Total
4442Yuan
Ad Space
Advertising
on the Trunk
Cover
Dimension
Item
Quotation
Advertising Fees
2564NT/Month/C
ar
26cm(W)X7.5cm(H)
Composed of two
pieces on left and
right
Production Fees
(Including Output &
Installation)
Total
153NT/Time
2717NT
Note
The quotation is the unit
price per vehicle per
month
Ad Space
Advertising on
the back of car
seat (Upper)
Dimension
40cm(W)
20cm(H)
Advertising Fees
2564NT/Month/
Car
Production
Fees
Total
Note
205NT/Piece
2769NT
Ad Space
Advertising on
the back of car
seat (Upper)
(Lower Right)
Dimension
20cm(W)
20cm(H)
Advertising Fee
Production
Fee
1367NT/Month/
Car
68.3NT/Piec
e
Total
1436NT
Note
Advertising Quotation Sh
eet
Marketing & Promotion Activities Expense
Marketing &
Promotion
Activities
Integrated
Marketing &
Promotion
Activities
Promotion
Activities on
assigned route
Note
Activity Time
Marketing &
Promotion
Activity Fees
Driver
Compensation
Total Price
854NT/Hour/car
854NT/Hour/car
1708NT
854NT/Hour/car
854NT/Hour/car
1708NT
1 hour
(At least 3 hours
each time)
01
02
Sample
03
Sample
hair
service
04
Driven Route
40 km per hour.
Driving in fixed route or non-fixed route for publicizing the AD.
8 hours per day for riding time, could also be suitable with media session
of the province.
The driven route can be also set on the provinces and cites which are lack
of the market share of the products or the brand, for impressing the
fresh consumers and marketers.
05
Expectation Effect
Attracts the surrounding passengers and marketers.
Enlarge the AD presenting dimension by dispersive driven route.
Both providing driven route around Taipei or around the whole province.
Improve the popularity of the brand and the on-season products.
Part Map
Coloured drawing bus
example
Part Map
Composition Map
Dimensioned drawing
Composition Map
Sample
Sample
Success Case
Success Case
Success Case
AD Cost
production
Total cost
Type
Double-decker bus
Completeveneer
Unit
Price NT
Quantity
1Day
1 bus
$68,355
$273,420
Subtotal
Remark
$102,532.5
$273420
$375952.5
laminating+rehabilitation
Note: any route can be made. Airport to taipei as well. 8hrs a day allowed.
Vieshow Cinemas
A16-03 )
A16-03
A16-03
Number
Size
Availability in 2011
Production Cost
A16-03
H 300 W 1045
May 22 ~ Jun 60
NT$:683,550
NT$:170,887.5
T4-01
T4-01
T4-02
T4-02
Availability in 2011
T4-03
T4-03
Number
Size
T4-01
H 340 W 1085
NT$:455,700
NT$:79,747
T4-02
H 340 W 1085
NT$:455,700
NT$:79,747
T4-03
H 340 W 1085
NT$:455,700
NT$:79,747
T4-04
H 340 W 1085
NT$:455,700
NT$:79,747
March ~ December
T4-04
T4-04
Production Cost
(4 in 1)
Grand
Hyatt
T4
T4
1234
1234
Number
Size
T4-1234
H380-W7200
Availability in 2011
Production Cost
NT$1,139,250
NT$455,700
Location Map
A16-03
SonShan Airport
Ad Space Analysis
An Analysis on the Development of Flight Passengers at Sonshan Airport
On May 31st 2010. major medias focused on the report of Sonshan Airport, Evolving into
the Golden Aviation Circle of Northeast Asia. On May 30th, during an inspection of Sonshan
Airport Rennovation Project, President Ma said Both Japan and Taiwan are on the edges of
East Asia, as long as we open up, we can be the center of East Asia. Sonshan Airport is similar
to Hongqiao, Haneda and Gimpo Airport in that they are all main airports of major NorthEastern Asian cities; when Sonshan connect with the above golden triangle in future, we can
create the North-Eastern Asia Golden Aviation Circle.
Beginning on June 14th, regular flights between Sonshan and Shanghai Hongqiao Airport
will start with 28 flights per week and 126 per month, the number of passengers have been
increasing by month. From October and on, the flight between Japans Tokyo Haneda
Airport and Sonshan will gradually start. The Taipei International Flora Expo in November
will further expand the stream of visitors in Sonshan Airport.
Ad Space Analysis
Function Positioning and Development Strategy of Sonshan Airport
Function Positioning: To become the business airport of the capital, provide modernized and efficient aviation service
Development Strategy:
Sonshan and Taoyuan Airport divide their duties clearly to avoid competition
Sonshan shall develop into the capital city airport, provide area departure and arrival or business aviation service, mainly targe
ting capitals and business cities in East and North Asia
Market Segment: Business Aviation Service
Its excellent location in a political and economical center enables the attraction of business travelers.
Simple departure and entry across borders and high access to downtown area meets the time requirements of business travelers.
Respond to different passenger and fright transportation demands
Respond to domestic, international and business passenger and freight transportation demands, planning for future development
to provide better service, satisfy customers, etc.
Ad SpaceAdvantage
Enterprise Landmark
Indicate the leading position of the enterprise
Clear-Cut Target
First impression on high value consumption groups and decision-makers, etc
Internationalism
The location in Taipei enables the advertising effect to expand all over the province and nation, it is the
best ad space for top brand images
Mega Space
Diversified planning, spectacular visual impact
The Gateway of Taiwan
Advertising in a single location to reach the whole nation, remind and further impress departure and
entry passengers
Ad Space Advantages
Exquisite Media
Excellent ad environment enhance product quality impression
Impossible-to-miss
High contact ad space within an enclosed entry & departure port, airport passe
ngers repeatedly contact with the advertisement.
Standing alone
The advertisement will not be drown (no interference)
Long time exposure
More people will see the advertisement
Product Showcase
Directly introduce product to consumers
Ad Space on the first floor of the terminal building, Taipei International Airport
Ad Space on the second floor of the terminal building, Taipei International Airport
No.
Available On
Print Dimension
HxW-cm
I14
100.5.31
155 cm X 428 cm
I15
Currently
154 cm X 574 cm
$854,437
$854,437
I14
I15
$76,899
$102,533
Commercial Media P
osition Intro
Passenger Volume
2010
Arrival
Departure
Toal
Terminal 1
5,730,964
5,828,997
11,559,961
Terminal 2
7,801,946
7,736,676
15,538,622
Arrival
(F1)
200cm(H)x1700cm(W)
Location
Media rate
Size
Production cost
Media rate
(F1)
USD$21439/month
200cm(H)x1700cm(W)
USD$19,760/month
Total cost
Production
USD$25367
/each
USD$3,620
/each face
Total
F1
face
F1
F1
Lobby
F2
F2
Location
(A16)
(A16)
Production cost
Production cost
Total
Total
USD$16,800/month
USD$1,769
USD$1,630
USD$19,996
USD$18,430
Location
Exit to Baggage Claim (D1+D2)
200cm(H)x400cm(W)
200cm(H)x400cm(W)
Media rate Size USD$71870/2
faces/month
Media rate
Production cost
Production cost
Total
Total
USD$66,240/2 faces/month
USD$2,983
USD$2,750
USD$74,854
USD$68,990
Location
Size
150cm(H)x2100cm(W)
Location
Arrival Hall South Passage
Media rate
SizeUSD$34720/month
150cm(H)x2100cm(W)
Media rate
USD$32,000/month
Production cost
USD$5892
cost USD$5,431
Total Production
USD$40,612
Total
USD$37,431
(W2)
(W2)
Taipei Metro
PDP Media
Quantity
409
Hour
06:00~24:00(18hour)
Times
3 times/per hour
(378 times/per week )
Media Rate
15(sec)
30(sec)
USD$7079 / week
USD$14,159/week
A Plan
Format
Sec
Term (week)
Media rate
PDP
15
US$11785
Media
Location
Term( )
Media
Wall Poster
W2
US$27776
Media Total
US$39561
Production
US$5892
B Plan
Format
Sec
Term (Week)
Median ai
PDP
30
US$18875
Media
Location
Term (Week)
Media
Wall Poster
W2
US$27776
Media Total
US$46632
Production
US$5892
Acting as a moving billboard, trolleys circulate throughout all areas of the airport to
This network includes 100% coverage of Terminal 1 & 2 and arriving audience.
Terminal 1(blue)
Terminal 2(green)
Quantity
400
400
A 33.5cm(H) 43cm(W)
B 11cm(H) 27.5cm(W)
A 32cm(H) 40cm(W)
B 10cm(H) 27cm(W)
C 10cm(H) 40cm(W)
D 32cm(H) 40cm(W)
Size
(double face)
C 12.5cm(H)
40.5cm(W)
D 33.5cm(H) 43cm(W)
Media rate
Production cost
800 (set)
USD$23,924/month
USD$23,924/month
USD$47,848/month
USD$7177
USD$7177
USD$14354
Total:USD$6220
3
B
C
A
A
D
Terminal 1
Terminal 2
contact group:
contact group:
Taichu
ng
Taina
n
Kaohsu
ng
Full Layout
Media Rate
USD$271
Quantity
80 Faces
Duration
100/05/05~100/06/05
Subtotal
USD$21,700
Production Cost
USD$10,416
VAT5%
USD$1,606
Total
USD$33,721
Taipei: 6 roads
Bus Stop advertising will literally have people queuing to see your
advertisement (well, sort of), resulting in the growth of your business,
and a return on your advertising investment.
Amount
Taipei Street
Furniture
6sets
(12 faces)
Total
Media Rate
Production cost
USD$23436
USD$4557
USD$27,999
Duration 2011/5/5-6/5
http://www.sovereignmedi
ajp.com/cnt.html