Three flows in supply chain

Product flow

Information
flow

Money flow
Third Party Logistics Services

3rd party in-bound logistics 3rd party out-bound logistics

 Reverse logistics
MILK CHURN
 from dairy to vcs

POUCH MILK TRAY

from retailer to dairy

BOTTLE
from retailer to dairy

DAMAGED PRODUCTS
from customer to retailer
then to dairy
 Direct retailing
Amul has recently
entered into direct
retailing through
"Amul Utterly
Delicious" parlours
created in major cities .

Amul has plans to

create a large chain of
such outlets to be
managed by
franchisees throughout
the country.