Professional Documents
Culture Documents
UTKARSH
VISHAL
ABHISHEK KUMAR
KHUSHBU
RUCHEE
SRI KRISHNA SINGH
IIPM SS 11-13 A2
A PRESENTATION BASED ON IT
INDUSRTRY
COMPANY PROFILE
APPLE INC.
Type
Public
S&P 500 Component
Computer hardware
Industry
Computer software
Consumer electronics
Digital distribution
Founded
Steve Jobs
Founder(s)
Steve Wozniak
Ronald Wayne
Apple Campus
Headquarters
1 Infinite Loop
Cupertino, California, U.S.
Number of locations
Area served
Worldwide
Steve Jobs
Key people
COMPANY PROFILE
APPLE INC.
Products List
Mac
iPod
iPhone
Products
iPad
Apple TV
Mac OS X
iLife
iWork
iOS
Services List
Apple Store
Apple Store Online
Services
App Store
iTunes Store
iBooks
MobileMe
Employees
Website
49,400 (2010)
Apple.com
DATA ANALYSIS:-
Personal Computer
Laptops
Music Players
Operating System
Video players
Servers
Television
iPHON
EThe original iPhone combined a 2.5G quad band GSM and EDGE
cellular phone with features found in hand held devices, running
scaled-down versions of Apple's Mac OS X (dubbed iOS, formerly
iPhone OS), with various Mac OS X applications such as Safari and
Mail. It also includes web-based and Dashboard apps such as
Google Maps and Weather. The iPhone features a 3.5-inch
(89mm) touch screen display, 4, 8, or 16GB of memory,
Bluetooth, and Wi-Fi (both "b" and "g"). The iPhone first became
available on June 29, 2007 for $499 (4GB) and $599 (8GB) with
an AT&T contract. On February 5, 2008, Apple updated the original
iPhone to have 16GB of memory, in addition to the 8GB and 4GB
models.
MISSION
Apple is committed to bringing the best
personal computing
experience to students,
educators, creative professionals and consumers
around the world through its innovative
hardware, software and internet offerings.
SWOT ANALYSIS:STRENGTHS
One of the oldest hardware
manufacturers.
WEAKNESSES
Focusing on internal engg.
more than marketing
High price
SWOT ANALYSIS:OPPORTUNITIES
Less expensive new
product lines with
quality.
Product line is functional
and attractive.
Flexibility to its users.
ipods are able to
communicate.
New car models with
ipod connectivity.
THREATS
Pressure from
competitors.
Substitution effect
Technology changes at a
rapid rate.
Forced to develop new
products.
INDUSRTY
ANALYSIS USING
PORTERS 5
FORCES MODEL
New Entrants
Threat of new entrants
Supplier
Existing
rivalry in the
industry
Substitutes
Customer
Bargaining power of buyers
POLITICAL ANALYSIS
ECONOMIC ANALYSIS
SOCIAL ANALYSIS
TECHNOLOGICAL ANALYSIS
RECOMMENDATIONS:FOR COMPANY:
Lowering the cost of products and maintaining
the same quality standards
Can form joint ventures
Knowledge Management
More number of retail stores for easy access
Continuous innovation to expand
RECOMMENDATIONS:FOR OTHERS:
Do not compromise on price for quality
Choose the products based on individual needs
Be unique and different
CONCLUSION:-
We feel that Apple must focus on several key aspects to continue to grow
and succeed. They must continue a stable commitment to licensing, push
for economies of scope between media and computers, and become a
learning organization.
Apple apparently made a commitment to licensing. Although it should
continue, Apple may want to consider other forms of strategic alliances. An
equity strategic alliance may offer Apple the opportunity to obtain
additional competencies. An effective way for a company like Apple to
accomplish this would be in the form of a joint venture.Apple should
continue pushing the new line of media-centric products. Meanwhile, Apple
should not lose focus on its computers. Macintosh computers were 39% of
Apples sales in 2005. (Burrows) This very innovative company exploits its
second-mover position. In the future, they will need to continue innovating
to expand the boundaries of both media and computers.One persistent
element of both competitive advantage and risk is Steve Jobs. He is both
synonymous with Apples success and has a large equity interest in Apple
and Disney. If he were to divest his leadership position, the reaction of both
the market and consumers would be uncertain. Given his position within
the organization as well as the history of the company when he was gone,
Apple must find a way to learn as an organization. This will allow the
company to withstand a departure by Jobs. Based on the actions of the
organization, we feel that the mid-term performance of Apple will be strong.
THANK
YOU