Big Bazaar is a chain of hypermarkets in India, with more than

214 stores in operation. It is a subsidiary of Future Group

Venture Ltd's, and follows the business model of United Statesbased Wal-Mart. Facilities offered by Big Bazaar Online shopping:
Big Bazaar has an official website, FutureBazaar.com, which is
one of the most favorite sites among people of India for online
shopping. Future Bazaar is an online business venture of Future
Group, which sells an assortment of products such as fashion,
which includes merchandise for men and women, mobile
accessories,

mobile

handsets

and

electronics

like

home

theatres, video cameras, digital camera, LCD TVs, kitchen

appliances and many more.

Big Bazaar
Outlet

Hyper mart chain in India

More than
214

Parent Group

Future Group

Owner

Kishore biyani

Founded

2001

Head Quarter

Jogeshwari, Mumbai

Industry

Retail

Tagline

Is se sasta aur accha kahin nahi

store's exterior windows or glass

storefront
provide
an
additional
opportunity to reach out and grab the
passing customer. Windows are integral in
creating a positive impression since they
offer an opportunity to begin telling the
store's unique merchandise story. The
flooring and the number of floors a retail
outlet has, also make an important impact
on the consumers.

Merchandise Presentation technique is one of the most important

component of Visual Merchandising. The following are the different
presentation techniques:
Idea-Oriented

Presentation: a method of presenting

merchandise based on a specific idea or image of the store.
Style/Item

Presentation: organizing stock by style or item Visual

Merchandising at Big Bazaar

Color Presentation: A major role in a display is that of the colour

and lighting. Aesthetic and innovative use of them can lure
customers to visit more aisles than they usually do and spend more
time there.
Price-lining:

is the technique when retailers offer a limited number

of predetermined price points within a classification.

Warehouse plays an important role in the

managing the inventory of the big
bazaar. Warehouse is the powerhouse of
the whole store so ware house is
basically connected to logistics. Logistics
is a very important department of Big
Bazaar. It is responsible for procuring the
stock of all the products of the different
departments. The logistics department
receives the goods from the warehouse.

One thing that we have in common is

that we all are consumers. In fact
everybody in this world is a consumer.
Every day of our life we are buying and
consuming an incredible variety of
goods and services. However, we all
have different tastes, likes, dislikes,
and adopt different behavior patterns
while making purchase decisions.

Customers satisfaction with a product depends upon

how well the product performance lives up to customer
expectation. It is a key influence on future buying
behavior.
Consumers make many buying decisions every day. Most
large companies research Consumers buying decisions in
great details to consumer questions about what customer
buy, where customer buy, how and how much they buy,
why they buy.
It is very easy to get the answer to first three questions.
but finding way they buy is very difficult because it
require studying deep the Consumer behaviour. The
model of the customer buying behavior answer the
question affecting buying behavior of the customers.

The Warehouse of Big Bazaar for the entire North Zone is

located at Nagpur. The logistics department receives the
stock of different goods and verifies the quantity and
quality of the goods with the particulars given in the
goods received statement along with the bill attached
with it, which it receives along with the stock. Then it
checks for any damage in the stock received, If there is
no damage in the stock, after recording it in the Stock
Inward Register dispatches the goods to the respective
department taking the signature of the Departmental
Manager. On the other hand if there is a damage in the
goods or if the goods did not matching the details given
in the statement, it enters in the Stock Outward Register
and a discrepancy note is prepared giving full information
regarding the reason for returning back the goods and
the defect or damage in the goods.

Marketing mix is the combinations of

elements that you will use to market your
product. There are four elements: Product,
Place, Price and Promotion. They are
called the four Ps of the marketing mix.
Some people think that the four Ps are old
fashionable and propose a new paradigm:
The four Cs!* Product becomes customer
needs; Place becomes convenience, price
is replaced by cost to the user, promotion
becomes communication. It looks like a
joke but the Cs is more customer-oriented.

Big Bazaar-Isse sasta aur acha kahi nahi :- Big

Bazaar has adopted value pricing in which
they win loyal customers by charging a fairly
low price for a high- quality offering.
Wednesday Bazaar-Hafte ka sabse sasta din
:-In January 2007 ,Big Bazaar introduced a
Wednesday Bazaar concept called Hafte ka
sabse sasta din with the aim to give
homemakers the power to save the most on
this day of the week

Big Bazaar offers a wide range of products which range

from apparels, food, farm products, furniture, child
care, toys, etc. of various brands like Pantaloon, Levis,
Allen Solly, Pepsi, Coca-Cola, HUL, ITC, P&G, LG,
Samsung, Nokia, HP etc. Big Bazaar also promotes a
number of in house brands like:
Brands

Available In Kids Section

Ctee
Sach
Lee

Cooper
Pink and Blue
Infants Graphics Tee

Brands Available In Home

Fashion

Bombay dyeing
Easy Life
Living essence
Trident
Cannon
Cabana
Mafatlal
Sristhi
Ceylon
Dreamline
Aza

The pricing objective at Big Bazaar is to get Maximum

Market Share. Pricing at Big Bazaar is based on the
following techniques:
Value

Pricing (EDLP)- (Every Day Low pricing):Big

Bazaar promises consumers the lowest available price
without coupon clipping, waiting for discount
promotions, or comparison shopping.
Promotional

Pricing- Big Bazaar offers financing at

low interest rate. The concept of psychological
discounting (Rs. 99, Rs. 49, etc.) is also used to attract
customers. Big Bazaar also caters on Special Event
Pricing (Close to Diwali, Gudi Padva, and Durga Pooja).

The Big Bazaar stores are operational across

three formats hypermarkets spread over
40,000-45,000 sq ft, the Express format
over 15,000-20,000 sq ft and the Super
Centers set up over 1 lake sqft. Currently Big
Bazaar operates in over 34 cities and towns
across India with 116 stores.
stores Apart from the
Metros these stores are also doing well in the
tier II cities. These stores are normally
located in high traffic areas. Big Bazaar aims
at starting stores in developing areas to take
an early advantage before the real estate
value booms

Since the study is on retail sector first the detail

study of the store is been conducted about its
Management team its structure the number of
departments which all brands does the store
has, who are its suppliers about its warehouses.

Based on the topic objectives were set and to

arrive at the opinion on objectives a set of 180,
questionnaires were designed of 10 questions
and response is collected from the customers
who are visiting the store. For data collection
Random Convenient sampling method was
adopted

To identify the impact made by the modern promotional

techniques (signage, posters etc.,) along with the
traditional visual merchandising strategies (Lighting,
design layout preference, product display and
cleanliness) in consumers buying decision.
A study on impact of merchandising products on the
consumers buying choice with reference to big
bazaar.
To assess the behavior level of different type of
customers shopping at Big Bazaar.
To identify what type of strategies are suitable for the
company to reach the targeted customers.