RESEARCH TOPIC

Organizational outcomes such as sales, market share, profits, growth

and effectiveness.

PROBLEM STATEMENT

Compared to the same quarter last year,

Nokia overall revenue is down 29%, to
$9.7bn (6bn). And the company is now
losing money, $1.8bn, 18.5% of revenue.

OBJECTIVES

To know the reason behind the decline in the proportion of

sales.
Lead to help the company revive its old position as the market
leader in Mobile Segment.

RESEARCH QUESTIONS

Is the problem short term or long term?

What are the factors that affect sales growth in the company?
What will be the methods used to overcome losing money?

New
Innovation
s

Customer
Loyalty

Customer
Satisfactio
n

VARIABLES

Dependent Variables:

Sales

Independent Variables:

Competitors introducing new products and innovation to the

market

Customer Loyalty

Customer Satisfaction

THEORIES

Disruptive innovation theory: this perspective assumes

that growth opportunities emerge essentially from disruptive
innovations.

Gravity law of marketing: where past strategic choices

don't guarantee future success as "regardless of how big of
powerful an organization or brand becomes sooner or later it's
performance will almost inevitably decline.

Concept of strategic drift: was defined as the misfit

between the changes in the organization's strategy and its
environment changes.

HYPOTHESIS

H.1: sales promotion spending has the positive association

with prior and contemporary sales and earnings.

H.2: sales promotion spending has positive with liquidity,

Growth, profitability and human capital investment.
H.3: sales promotion spending has the negative association
with inventory turnover and financial leverage.

PURPOSE OF THE STUDY

Its an exploratory study as we observed something and we

seek to understand more about it. The research project is an
attempt to lay the groundwork that will lead to future studies,
or to determine if what is being observed might be explained
by a currently existing theory.

STUDY SETTING

Its non-contrived because as we can see the interference in

the work environment or the normal work flow is minimal.

RESEARCH STRATEGY

The research strategy here is by

observation and checking statistical reports
and facts about events thats happening or
already happened.

POPULATION STUDIED

The population studied in this research is organizational and

seeing the organization as a whole with different perspectives.

TIME HORIZON

The time horizon is cross sectional in order

to sort out the existence and magnitude of
causal effects of one or more independent
variables upon a dependent variable of
interest at a given point in time.