Professional Documents
Culture Documents
By Rojin GK
Mission
Artiste advertising will offer its customers the best methods and
tools in planning and implementing a successful Advertising
campaign. Our adverts will cut through the mumbo jumbo of mass
and niche marketing,increase sales,and enhance customer
satisfaction with the company. The advertising projects will grab
consumers immediately and drive home the right message to the
right audience. We will exceed our customers' expectations for
campaign returns.
Services
The services offered by Artiste Advertising cover an marketing project
in its entirety, from original concept to post-campaign evaluation. The
service includes the following:
Products to offer
have mentioned it is wise to approach the market with the categories that
really experts in, rather taking a leap towards a new line under the business wh
an unfavourable condition.
dd some of the possible additions to our line which does not add to the cost but
ieved with the same resources and expertise.
Creative
Designer
Administration /
Accounts
Manager
Production
Manager
Business
Development
Executive
Graphic
Designer
Account
Assistant
Sticker
Applicators
Receptionist
Display and
Signage
developers
Office Boy
Helpers
Drivers
Machine
Operators
Sales Strategy
Artiste Advertising's sales strategy is simple. We will use the email
marketing campaign directed at our customer base as a model of
what we can accomplish for them and also approach the competitors
with cheaper solution and help them fulfill their orders. We
anticipate that existing Advertising and Marketing companies will be
most accessible to our services. We will be successful with direct
companies overtime.
The Sales will be Split into 2 parts, direct walk in customers and
Sales leads. The sales target will be divided between the 2 BDEs and
the support of the GM. GM will support and help the BDEs achieve
their targets by assisting in meeting the clients and then pitching
service for various other services too.
ill approach companies who have year round advertisements needs, like for exam
resent client 2XL. The fleet branding contract as a guarantee year round revenue
od has one downfall as very few companies do change the adverts on their fleet
e projects will strictly go under the billing of Artiste, any work that in not under o
eration will be sub contracted but still will be billed under Artiste.
precise on our quality standards, for the few initial months we will not take any
icated projects that will require a fair amount of subs, as we grow and improvise
ke the leap.
ave identified our suppliers and have discussed credit routes for smooth function
60 days of billing period.
Sales Forecast
The following is the sales forecast for 2 years. We have cost of sales, as all of
ourdeliverables are printable or creative media but as we step into online and e
adverts are cost will be lower for that particular segment, the figures below are in
100K and the net profit is derived after all Expenses are paid off. The sales growth is
on average pace but as we improvise we achieve faster
42125
42186
42248
42309
42370
42430
42491
42552
42614
42675
42736
42156
42217
42278
42339
42401
42461
42522
42583
42644
42705
42767
100,000 42095
200,000
Total Revenue
Gross Profit
Net Profit
Sales Forecast
Months
Sales
Apr-15
May-15
Jun-15
Jul-15
Aug-15
Sep-15
Oct-15
Nov-15
Dec-15
Jan-16
Feb-16
Mar-16
Apr-16
May-16
Jun-16
Jul-16
Aug-16
Sep-16
Oct-16
Nov-16
Dec-16
Jan-17
Feb-17
Total
Gross Profit
50,000
100,000
180,000
200,000
205,000
208,000
209,000
210,000
212,000
400,000
250,000
260,000
280,000
295,000
300,000
200,000
180,000
220,000
240,000
280,000
300,000
420,000
350,000
5,549,000
Net Profit
32625
65250
117450
130500
133762.5
135720
136372.5
137025
138330
261000
163125
169650
182700
192487.5
195750
130500
117450
143550
156600
182700
195750
274050
228375
3,620,723
-106808
-48683
5517
23567
16829.5
25787
29439.5
30092
21397
149067
56192
62717
72767
85554.5
88817
23567
5517
33617
49667
75767
88817
164117
116442
1,069,764