Professional Documents
Culture Documents
DESIGN
Lecture 1
BBA 2K12
Rabeel
Wednesdays 1pm-4pm
years
of 4 reduction in last 50
Innovation
Innovation is essential
INNOVATION
? R&D
The Verdict?
Superior, differentiated
product
Resource commitments
Organizational structure,
culture, climate
Leverage core
competencies
Market attractiveness
International outlook
Speed is everything
Grade Breakup
Evaluation
Case Discussions &
Exercises
Class Participation &
Attendance
Quizzes
Product Design Project
Mid Term
End Term
Total
%
20%
5%
10%
15%
20%
30%
100%
Course Requirements
READ THE COURSE OUTLINE!
Course Slides
/ Notes
(Posted on
LMS)
Cases
Textbook
Material
Various WebBased
Readings/Arti
cles
Daily
Monitoring of
your NBS
email
Text Book
New Products Management (2008)
9th Edition
Authors: Merle Crawford & Anthony
DiBenedetto
Irwin/McGrawHill
ISBN: 0071332650, 9780071332651
Quizzes
Exams
Mid-term- 20%
Final Exam-30%
Format will be announced in advance!
Groups
Project
Success or
Failure?
Touch Pad
A touchpad in response to
Apples iPad
Company: HP
Year: 2011
A touchpad
Company: Apple
Arch Deluxe
Company: McDonalds
Year:1996
Zune
Company: Microsoft
Year: 2006
New Coke
Year: 1985
Wow! Chips
Year: 1998
Facebook Home
Company: Facebook
Year:2013
Google Glass
High-tech Glasses
Company: Google
Year:2014
So what do
you know
about
products?
Products as Attributes
Enough
power?
Traction
okay?
Too
pricy?
The product is a
bundle of
attributes or
characteristics
Product Attributes
How does it cut
tall, thick grass?
Will it pull
that
trailer I saw
at the store?
Will the
neighbors
be impressed
with
my lawn?
Will it still be
fun later this
summer?
Will I have
more time for
shopping?
Functional
Functional
Psychological
Psychological
3 Levels Of Products
Consumer Products
34
Convenience
Products
Shopping
Products
Consumer
Products
Specialty
Products
Unsought
products
New Products
Existing
Markets
Market
Penetratio
n
Product
Developm
ent
New Markets
Market
Developm
ent
Diversificat
ion