BIG BAZAAR MAKING INDIA BEAUTIFUL

'Isse Sasta Aur accha Kahin Nahin

TH EO RY O F BIG BAZAAR
Change and Confidence among the population is

leading to rise in Consumption, through better

employment and income.Big Bazaar has divided
India into three segments:
India one: The Consuming class which includes
upper middle and lower middle class (14% of India's
population).
India two: The Serving class which includes people
like drivers, household helps, office persons, liftmen,
and washermen (55% of India's population) and
India three: The Struggling class (31% of India's
population).

SCHEMES AND
INNOVATIONS
Wednesday Bazaar
The concept of Wednesday Bazaar was promoted as 'Hafte Ka Sabse Sasta

Din' (Cheapest Day of the Week). Initiated in January 2007, the idea
behind this scheme was to draw customers to stores on Wednesdays, the
day when consumer presence is usually less. According to the chain, the
aim of the concept was 'to give home makers the power to save the most'.
Maha Bachat
The concept of 'Maha Bachat' (Mega Saving) was introduced in the year
2006 as a single day campaign with promotional offers across the
company outlets. Over the years, the concept has grown to become a sixday biannual campaign. During the campaign, offers are given in all the
value formats including Big Bazraar, Food Bazaar, Electronic Bazaar,
Furniture Bazaar, .
The Great Exchange Offer
Introduced on 12 February 2009, 'The Great Exchange Offer' allows
customers to exchange their old goods for Big Bazaar coupons. The
coupons can be redeemed later for buying brand new goods from Big
Bazaar outlets across the nation.
All three scheme are active till date 2015

ADVERTISING CAMPAIGNS AND STRATAGIES

FOR MARKET PLANNING
New logo
On the occasion of completion of ten (10) years in the

Indian retail industry (in 2011) Big Bazaar came up

with a new logo for the company with a tag line that
says: 'Naye India Ka Bazaar' (Market for New India).
This replaces the earlier tag line: 'Isse Sasta Aur accha
Kahin Nahin' (Nowhere will you get cheaper and better
than this).
Advertising initiatives
Big Bazaar has launched a promotion drive covering
the three prime media, television, print and social
media, to mark the launch of the new logo. The media
campaign was developed byMudra Communications

TIM ELIN E
2001Three stores launched within a span of 22 days inKolkata,BAngaloreandHyderabad
2002ICICI Bank Card is launched.
Food Bazaar becomes part of Big Bazaar with the launch of the first store in Mumbai at High

Street Phoenix
2003Enters Tier II cities with the launch of the store in Nagpur
Welcomes its 10 millionth customer at its new store in Gurgaon
2004Wins its first award and national recognition. Big Bazaar and Food Bazaar awarded the
countrys most admired retailer award in value retailing and food retailing segment at the India
Retail Forum
A day before Diwali, the store at Lower Parel becomes the first to touch Rs 10 million turnover on
a single day
2005Implementation of SAP and pilots a RFID project at its central warehouse in Tarapur
Launch of a shopping program: the Big Bazaar Exchange Offer, inviting customers to exchange
household junk at Big Bazaar
Electronic Bazaar and Furniture Bazaar are launched
Big Bazaar andICICI Banklaunched ICICI Bank-Big Bazaar Gold credit card program to reward its
loyal customers.
2006Mohan Jadhav set a national record at Big Bazaar Sangli with a Rs 137,367 shopping bill. The
Sangli farmer becomes Big Bazaars largest ever customer.
Launches Shakti, Indias first credit card program tailored for housewives
Navaras the jewellery store launched within Big Bazaar stores
2007The 50th Big Bazaar store is launched in Kanpur
Partners with Futurebazaar.com to launch India's most popular shopping portal
Initiates the "Power of One" campaign to help raise funds for the Save The Children India Fund.

Pantaloon Retail wins the International Retailer of the Year at US-based National
Retail Federation convention in New York and Emerging Retailer of the Year award
at the World Retail Congress held in Barcelona.

2008New section, Fashion@Big Bazaar, starts

Voted among the top ten service brands in the country in the latest Pitch-IMRB
international survey

Initiates the Mega Saving "Monthly Bachat Bazaar" campaign, to provide deals on
groceries and food items during the first week of every month.

2009Opens its second store inAssamatTinsukia

Initiates Maha Annasantarpane program at its stores in South India an initiative

to offer meals to visitors and support local social organizations

Mahendra Singh DhoniandAsin, youth icons of India, were chosen as the brand
ambassadors of Big Bazaar

Announced the launch of 'The Great Exchange Offer'

Formed a joint venture withHidesignto launch Holii, a new brand of handbags,

laptop bags and other accessories.

2010Future Value Retail Limited is formed as a subsidiary to spearhead the

groups value retail business through Big Bazaar, Food Bazaar and other formats.

Wins CNBC Awaaz Consumer Awards for the third consecutive year. Adjudged the
Most Preferred Multi Brand Food & Beverage Chain, Most Preferred Multi Brand
Retail Outlet and Most Preferred Multi Brand One Stop Shop

Opens its third store inKanpuratZ Square Mall

Vidya Balanwas chosen as the brand ambassador of Big Bazaar's Price Challenge
exercise

Ranked six among the Top 50 Service Brands in India.[9]

2011Enters the rural wholesale and distribution business through 'Aadhaar

Wholesale' store at Kalol,Gujarat.

Big Bazaar has come up a new logo with a new tag line: 'Naye India Ka Bazaar'. [10]

RATES O F BIG BAZAAR M AH ABACH AT SALE

Clothes Rs.200 per kg

Newspaper Rs.25 per kg

Plastics/utensils/leather goodsRs.75
per kg Footwear/
luggageRs.100 per kg Pet/
beer bottles Rs.15 per kg
TyresRs.50 per kg
Furniture Rs.75/- per kg
OthersRs.20 per kg

 Big Bazaar will weigh the junk brought by the

customer; value it as per the rates mentioned above

and issue exchange coupons for that value.
The customer will have to shop for 4 times the value
of the coupon. The coupon can be redeemed against
apparel, plastics, utensils, linen, luggage, footwear,
toys, furniture and much more.
Big Bazaar also offers direct exchange on mobile and
electronic goods through out the offer period.
Customers can buy brand new mobiles and electronic
goods in exchange of their old ones, and avail of
attractive discounts on their new purchases.
Living up to its motto of Is se sasta aur accha kahin
nahin", this is yet another way to reach out to its
customers and give them value for their money.

Pantaloon Retail (India) Limited, is Indias leading retailer that

operates multiple retail formatsin both the value and lifestyle
segment of the Indian consumer marker. Headquartered inMumbai
(Bombay), the company operates over 5 million square feet of retail
space, has over 450stores across 40 cities in India and employs over
18,000people.The companys leading formats include Pantaloons, a
chain of fashion outlets, Big Bazaar, auniquely Indian hypermarket
chain, Food Bazaar, a supermarket chain, blends the look, touchand
feel of Indian bazaars with aspects of modern retail like choice,
convenience and quality andCentral, a chain of seamless destination
malls. Some of its other formats include, Depot, ShoeFactory, Brand
Factory, Blue Sky, Fashion Station. The company also operates an
online portal,futurebazaar.com.As customers tastes and preferences
are changing, the market scenario is also changing fromtime to time.
It is the changing tastes and preference of customer which has bought
in a changein the market. Income level of the people has changed.
New generation people are no moredependent on haat market and far
off departmental stores. Today we can see a new era in marketwith
the opening up of many departmental stores, hyper market, shoppers
stop, malls, brandedretail outlets and specialty stores. . My study is
based on a survey done on customers of ahypermarket named big
bazaar. Big bazaar is a new type of market which came into existence
inIndia since 1994. It is owned by pantaloon retail India Ltd. It is a
type of market where variouskinds of products are available under
one roof. My study is on determining the customers buyingbehavior of
customers in big bazaar and the satisfaction level of customers in big
bazaar. Mystudy will find out the current status of big bazaar and
determine where it stands in the current

CO M PAN Y PRO FILE

Big Bazaar is a chain of hypermarkets in India, with more than 100 stores in

operation. It is asubsidiary of Future Group Venture Ltds, and follows the business
model of United States-basedWal-Mart. Facilities offered by Big Bazaar Online
shopping: Big Bazaar has an officialwebsite, FutureBazaar.com, which is one of the
most favorite sites among people of India foronline shopping. Future Bazaar is an
online business venture of Future Group, which sells anassortment of products such
as fashion, which includes merchandise for men and women, mobileaccessories,
mobile handsets and electronics like home theatres, video cameras, digital
camera,LCD TVs, kitchen appliances and many more. Discounts: Hfte ka sabse sasta
din was introduced by the Big Bazaar, wherein extra andspecial discounts were
offered on Wednesday every week, to attract the potential buyers intotheir store.
Security check: At each exit of Big Bazaar, they use alarm systems or Electronic
ArticleSurveillance system, which detects the products that has attached tags or
not.1. Big Bazaar is a chain of hypermarket in India, which caters to every familys
needs andrequirements.2. Big Bazaar has released the doors for the fashion world,
general merchandise like sportsgoods, cutlery, crockery, utensils, and home
furnishings etc. at best economical prices.3. Big Bazaar group offers more than 100
stores all over the country with an amalgamationof Indian bazaars feel and touch
with a convenience and choice of the modern retail facilities4. The worldwide country
chain, Big Bazaar, is formed by CEO of Future Group, Mr.Kishore Biyani. Their basic
attraction associated with reasonable prices is their Unique SellingPrice.

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MADE BY- ROHIT

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CLASS- 11 D
Roll no.- 35