Creating Jobs For Differently Abled: Welingkar Institute of Management Development and Research, Mumbai

Employ-abled
-Creating jobs for differently abled

Home About Us Marketing Strategy Social Impact Financials
Scalability & Sustainability
Welingkar Institute of Management

Development and Research, Mumbai
__________________________________________________________________________________
Business Plan
Social Responsibility - Community Development

Team: Givers
Yogeeta Raisinghani
Ronak Gandhi
Vinay Banthia
Employ-abled
About Us
A Placement Agency
A Training & Counseling Center
A Job Portal
exclusively for differently abled

people
Employ-abled
About Us: Placement Agency
Differently
abled
Empl
oyabled
Organizati
ons
Bridging the gap..
Employ-abled
About Us: Training and Counseling Centers
Skilled
candid
ates
ETC
(Employabled
Training &
Counselin
g)
Employable
Professionals
Unskill
ed
candid
ates
Employ-abled
About Us: Job Portal
Job Seekers
Advertisers
Organizations
www.employabled.com
Employ-abled
Marketing Strategy
Mission Statement
Marketing Objectives
Target Group
Marketing Mix
Market Analysis
Marketing Research
Employ-abled
Marketing Strategy: Mission Statement
Mission Statement
To create comprehensive rehabilitation
opportunities for the differently-abled
people so as to facilitate integration into
the mainstream of society, and to enrich
the life of differently-abled people as well
as the interfacing individuals and
community
Employ-abled
Marketing Strategy: Marketing Objectives

Positive,
Positive,
Steady
Steady
Growth
Growth
Objecti
ves
Providin
Providin
g
g
accurate
accurate
informat
informat
ion
ion
Right
Right
People
People
at
at right
right
time
time
Employ-abled
Marketing Strategy: Target Group

Companies
Unemployed differently abled people
Advertisers for our job portal (Companies
whose target
customers are differently abled
people; for e.g.: Hearing aid manufacturers,
wheel chair manufacturers, etc.)
NGOs and other bodies for training differently
abled people
Employ-abled
Marketing Strategy: Marketing Mix

Price
Charging a nominal subscription fee to the
organizations using our portal and training
services.
Tie up with different NGOs
Offering services to the differently abled

with technical and communication skills
training.
Providing various organizations, a platform
to search and recruit the suitable
candidates in their frm.
Product
Promotion
Initially, all organizations and Centers

located in Mumbai.
An economical affair for the industry as
well as the differently abled population.
Through advertisements and hoardings.

Through local newspapers and local trains.
Reaching out to different rehabilitation
centers across Mumbai.
Place
Marketing Mix
Employ-abled
Marketing Strategy: Financials

Income(In Rupees)
Placement Agency
Job Portal
Training & Consultancy
Total Income
2011
1000000
400000
50000
1452011
2012
1100000
500000
50000
1652012
2013
1300000
600000
50000
1952013
400000
600000
50000
60000
1110000
342011
112864
229147
400000
640000
50000
65000
1155000
497012
164014
332998
440000
695000
50000
70000
1255000
697013
230014
466999
Expenses
Office Lease
Employees
Portal expenses
Maintainence & Miscellaneous
Total Expenses
Ebit
Tax(33%)
PAT
Employ-abled
Marketing Strategy: Social Impact

Increasing
employment
rate of
differently abled
people.
Making Indian
families more
self reliant.
Positive impact
on social return
on investment
(as per fnancial
projections)
Create
awareness about
the capabilities
of differently
abled.
Providing a winwin model to the

organizations
and to the
differently abled
people.
Employ-abled
Marketing Strategy: Market Analysis

70 million differently abled in India, and only
2% are educated and 1% employed.

Direct Competitors
All existing placement agencies and job portals.
Indirect Competitors
NGOs having tie up with the organizations.
Employ-abled
Marketing Strategy: Sustainability
2011
Rs.2,29,1
47
2012
Rs.3,32,9
98
45%
2013
Rs.4,66,
999
40%
Employ-abled
Marketing Strategy: Marketing Research

Interviewed 150 differently-abled people
about
The problems that they face to get
employment.
How far would this model be useful to
them.
Recent Job Fair Career Access 2010
conducted on November 19, 2010.
Employ-abled
Current Scenario
21 million people in India are differently
abled.
The major barrier to employment by
these people in our society continues to
be attitudinal barriers.
Stereotypical thinking and assumption
about what people with disabilities can
and cant do.
Employ-abled
Examples
Mohammad Asif Iqbal Consultant PWC- frst person who has taken
sabbatical and now plays a key role in UIDAI and closely works with Mr.
Nanadan Nilekani
Mirakle Couriers giving ears to the deaf people by giving them
employment.
Sudha Chandran(Indian actress and classical dancer) This brave lady dances with a Jaipur foot. She has acted in a movie on
classical dance called Nache Mayuri & today acts in a variety of TV
serials.
Marlee Matlin - Marlee Matlin is a standup comedian and an actress.
Franklin D. Roosevelt - Franklin D. Roosevelt had Polio, was governor of
New York State then elected President of the United States for 4 terms.
Employ-abled
Lets create the difference

Creating Jobs For Differently Abled: Welingkar Institute of Management Development and Research, Mumbai

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Employ-abled

-Creating jobs for differently abled

Welingkar Institute of Management

Social Responsibility - Community Development

exclusively for differently abled

About Us: Placement Agency

Bridging the gap..

About Us: Training and Counseling Centers

About Us: Job Portal

Marketing Strategy: Mission Statement

Marketing Strategy: Marketing Objectives

Marketing Strategy: Target Group

Marketing Strategy: Marketing Mix

Offering services to the differently abled

Initially, all organizations and Centers

Through advertisements and hoardings.

Marketing Strategy: Financials

Marketing Strategy: Social Impact

Providing a winwin model to the

Marketing Strategy: Market Analysis

2% are educated and 1% employed.

Marketing Strategy: Sustainability

Marketing Strategy: Marketing Research

conducted on November 19, 2010.

Lets create the difference

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