Professional Documents
Culture Documents
OF
AMUL
Presented by:
Anshika Patel
Abhinandan Malhotra
Sweta Raghuvanshi
Taranjeet Singh
Lokesh Nandan 1
AMUL
Type -
Cooperative
Industry -
Dairy
Founded -
1946
Employee -
KEY FACTS
AMUL means priceless in Sanskrit Amoolya
Brand name managed by an apex cooperation organization GCMMF
Worlds biggest vegetarian cheese brand
Worlds largest pouched milk brand
Largest food brand in India
Spurred the white revolution in India
Accreditation with 9001 and HACCP certification by QAS, Australia.
GCMMF
GCMMF - An Overview
Year of Establishment
1973
Members
6,84,807
1215
STRATEGICAL PILLERS
OF AMUL
1.
QUALITY
VALUE FOR
MONEY
2.
3.
4.
AVAILIBILITY
SERVICE
Bread Spreads
PRODUCTS
Amul Milk
Cheese
UHT Milk
Beverage Range
Amul PRO
Ice Cream
Paneer
Dahi
Ghee
Milk Powders
Mithai Range
Mithai Mate
Chocolates
Fresh Cream
Pouch Butter Milk
Amul Cattle Feed
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SUPPLY CHAIN
MANAGEMENT
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11
CONT..
Providing management support & regular supervision to the
VDCS.
Establish Chilling Centers & Dairy Plants for processing the
milk.
Selling liquid milk & milk products within the District.
Process milk into various milk & milk products.
LOGISTICS PROCESS
I.
Logistics in collection
Logistics in coordination of
CONT
III.Supplier logistics
Weighing the milk.
Determining fat content.
Calculation of the purchase price.
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PROCUREMENT
Activities at the village level comprised developing and servicing the VCSs.
Increasing milk collection, procuring milk, and transporting it to the chilling and
processing units twice a day.
The VCSs provided the farmers with good quality animal feed, fodder, and other
services like veterinary first aid.
PROCURNMENT CHANNEL
On an average around thousand farmers come to sell milk at their local cooperative milk collection center.
Each farmer has been given a plastic card for identification.
At the milk collection counter, the farmer drops the card into a box and the
identification number is transmitted to a personal computer attached to the
machine.
The milk is then weighed and the fat content of the milk is measured by an
electronic fat testing machine.
Both these details are recorded in the PC. The computer then calculates the
amount due to farmer on the basis of the fat content.
The value of the milk is then printed out on a slip and handed over to farmer who
collects the payment at adjacent window.
for
further
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and
DISTRIBUTION
GCMMF coordinated with various unions to get a regular supply
of milk and dairy products.
The processed milk and dairy products were procured from
district dairy unions and distributed through third party
distributors.
To ensure quality and timely deliveries, GCMMF and the district
unions had several mechanisms in place.
The unions monitored the supplies of milk and the distribution
of finished products.
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DISTRIBUTION PROCESS
Company
Wholesaler
Dealer Franchisee
Retailer
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Consumers
DOWNSTREAM FLOW
First leg
Manufacturing units to company depots using 9 and 18
MT trucks
Frozen food-below 18C
Dairy wet-0-4C
Second leg
Depots to WDs
Transport through insulated 3 and 5 MT TATA 407s
Third leg
WDs to retailers
Transport through rickshaws according to the beat plan
DOWNSTREAM FLOW
First leg
Manufacturing units to company depots using 9 and
18 MT trucks
Frozen food below -18C
Dairy wet 0-4C
Second leg
Depots to WDs
Transport through insulated 3 and 5 MT TATA 407s
Third leg
WDs to retailers
Transport through rickshaws
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REVERSE LOGISTICS
MILK CHURN
from dairy to VCS
POUCH MILK TRAY
from retailer to dairy
BOTTLE
from retailer to dairy
DAMAGED PRODUCTS
from customer to retailer then to dairy
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DIRECT RETAILING
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AUTOMATIC MILK
COLLECTION UNIT SYSTEM
Supply management
through Internet
Amul makes over 10 million payment transactions
daily. On the logistics more than 5000 trucks move
milk from the villages to 200 dairy processing plants
twice a day according to a carefully planned
schedule.
Its ERP software named as Enterprise Wide
Integrated Application System(EIAS) covers a
plethora of operations like market planning
advertising and promotion, distribution network
planning. Each of Amul offices are connected via
internet and all of them send daily reports on sales
and inventory to the main system at Anand.
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THANK YOU
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