MUHAMMAD

OSAMA
150042

INTRODUCTION
Mohammad Naeem Butt started selling
pulao at cart at GordonCollege Road
Rawalpindi in early 80s.
He started planning to develop the Dining
place which may fulfill the increasing
demand of the customers.
Mohammad Naeem Butt as an owner
ofSavour Foodsestablished a proper
dining place at the locationof Gordon
college road in 1988.

Established2ndbranchof Savour
Foodsin Melody Food Park
Islamabadon 7thaugust 2001.
On24thMarch 2005,a new branch
ofSavour Foodswas openedat Blue
Area.
4thbranch at Rawalpindi Cricket
Stadium Food market on 14thaugust
2005.

Moto:
To provide quality and clean Pakistani food
specially fast food at reasonable prices.

Mission Statement:
To be leader in Quality food at most
reasonable prices and preferred choice of
enthusiastic manpower

PRODUCTS
Chicken Pulao
Pulao
Pulao Kabab

Savour Krispo Burgers

French fries
Chicken Roast
Savour Hot Shots
Kheer
Zarda
Ice cream

Competitors
In Rice
Student biryani
Baoo Jee murg pulao
Kamran pulao kabab
Royal Pulao kabab
Nazir Foods

In Fast Food
McDonald
Rahat bakers
KFC
Hardees
Nandos

In ice cream

Rahat bakers
Chaman ice cream
Yummy 36
Other small ice cream
points

Technology
Since 2002, introduction of mechanized
rice plant system and rice combine
harvesters.
Today they have latest rice milling and
processing facilities based upon
technology.
State of the art technology to retain a lofty
production level
Their rice mill is set up with the latest
technology.
They have very competitive engineers and

Benefits in adoption of technology:

Minimize the cost of production by
controlling wastage.
Shami kabab making plant maintain the
same and great taste with the crispy touch.
Time saving and helping to manage the
high demands of the customers.
Dish washeris saving time and it also
maintains the International hygienic
standards.

Nature of workers
Relaxed, Very friendly.
Well-trained and experienced.
Motivated and encouraged by their
managers.

Timings and code of conduct

Shift work
Dress code
Security and safety policy
Attendance policy

Services:
Premier dining experience in elegant

setting around.
High standard friendly environment.
Delivery on demand at large scale.
Packing according to convenience.
Special orders are hosted quickly.
Food arrangements on the seminars and
other official meetings.

Facilities and rewards

for employees
Free Medical services

Provident fund is maintained for

permanent employees who are permanent.
Accommodation to the lower staff is
provided.
Transportation to the lower staff those use
accommodation of company is also
provided.
Minimum salary of the employee is 10,000.

Core Competencies
Maintaining taste
Reasonable prices
Customer service
Prime location

Strengths
Good quality food.
Quick delivery of take away.
Sufficient quantity.
A strong brand name.
Suitable locations.
Goodwill.
Knowledge about customers.
Hygienic food according to theInternational
Standards.
Management control the entire process
very effectively.

Weaknesses
Delays in the filling of dine inn orders
during Rush hours.
Unavailability of place for large groups
during rush hours.
Limited to certain areas of Rawalpindi and
Islamabad.
Lack of relation building with customers.
Conflict with Capital Development
Authority.

Opportunities
They can open new branches in other
areas of Rawalpindi, Islamabad, Lahore,
Faisalabad and Karachi.
They have opportunity to
introduceChinese Rice.
Introduced new branches at International
level.

Threats
Increasing inflation rate.
Increased Sales Tax.
Conflict with Capital
DevelopmentAuthority.
Changing attitude of customers.

BLIND SPOTS
At rush hours there are no table left for the
customers.
People want privacy but in rush hours they
have to sit with other customers.
The home delivery system was extremely
poor.

Suggestions
Hire more staff for better Customer service
Home delivery system should be improved
Dining area should be extended
Extend the product range
Start new branches at national and
international level
Adoption of more better technology