IDENTIFYING VARIABLE THAT

DISCRIMINATE BETWEEN
CHOICES OF FINANCE AND
MARKETING AS A
SPECIALIZATION
RESEARCH PROPOSAL BY
NARLA VENKAT NIKHIL (15A1HP019)
RAGHU RAMARAO CV (15A1HP029)
NIKITA SIGHANIA (15A1HP066)
NIRBAN KUMAR BAISHYA
(15A2HP432)
NEHA PANDA (15A2HP415)

NEED FOR STUDY

The purpose of this study is to establish the factors

that influence the choice of specialization of MBA
courses in their second year as marketing or finance by
students.

The data type to be collected here is be primary data

through questionnaires.

The data gathered is aimed at offering sufficient

information to identify the factors influencing the
choice of Specialization of MBA Courses in the 2nd year
by Students of IMT Hyderabad based on their marks in
certain subjects during the first year.

LITERATURE REVIEW

Fundamental Interpersonal Relations Orientation(FIROB) developed by W C Schutz.

Study sampling relationship between interpersonal
needs and their preference for Accounting.
Inferred that students with different interpersonal
needs had different choices of subjects.

Students from universities in Nyeri were sampled

randomly.
Study how the choice of the subject was effected by
various psychological, personal and social factors.
All factors have major effects on the choice of
subjects

 Study to provide insight for phenomena of specialization

selection and suggest ways and means for improvement.
Data from 300 students of 10 business schools of
Lahore Collected.
Responses w.r.t academic, social, further prospect,
market demand and job prospect factors analyzed.
All factors have a considerable influence over a
students choice of specialization.
Today you can choose from a wide range of MBA
specializations, ranging from an MBA in Financial
Studies, as well as Insurance and Risk Management
Accountancy and Finance, to an MBA in Sports
Management, or even an MBA in Technology. The
trend towards one-year niche, or specialist MBAs,
designed for particular groups of professional people,
appears to be market driven. Some fields may be
nearly impossible to enter without specialized
training.

 Master of Business Management (MBA) is typically a 2 year

programme which aims at making a candidate proficient in
all the subjects of management and an expert for one. In
first year of MBA the main focus is on giving students a brief
idea about various subjects of management. In the later
part of the first year they are also introduced with the
specialized areas. In the second year, student has to choose
one specialization of his/her choice from the variety of
specializations available. This is not applicable if students
have taken admission in a specialized course (sectorial
MBA). Choosing a specialization can be a difficult process for
students. It is very important for student to consider their
career goals and professional development before choosing
a specialization.

RESEARCH OBJECTIVE
Identify variables that discriminate between
finance or marketing as a specialization.
In specific these include
Psychological factors
Personal Factors
Social Factors

RESEARCH METHODOLOGY
Sample Consists of the students of IMTHyderabad, batch 2015-2017.
Expected Sample Size is 180.
Sample chosen as per the convenience.

QUESTIONNAIRE DESIGN
Questionnaire consists of 15 questions.
The various scales used in the questionnaire are
1. Likert Scale
2. Other Scale
Questionnaire from the research paper Factors
Influencing the choice of Specialization of MBA
Courses by Students at Institutions of Higher
Learning in Kenyadone by Jane W. Wairimu used
as a reference.

TECHNIQUES GOING TO BE
APPLIED

Analysis of Primary data collected will be done by

Factor Analysis using SPSS software.

Factor analysisis a statistical method used to

describe variability among observed, correlated
variables in terms of a potentially lower number of
unobserved variables calledfactors.

SPSS- Statistical Package for the Social Science.

SPSSis one of the most popular statistical packages

which can perform highly complex data manipulation
and analysis with simple instructions. It is designed for
both interactive and non-interactive (batch) uses.

EXPECTED RESULTS

CONCLUSION
Some highlights of the research work could be
thus concluded after analyzing and interpreting
the collected data and which reveal facts like:
a. Students are keen about the choice they make
with regards to their careers, be it academic or
be it professional.
b. Though most of them have not undergone any
foundation courses or career guiding sessions
prior to admission, they all have made up their
minds about a particular field far in advance to
taking admissions.
c. Factors like family members choice, future
scope and subject liking govern the decision
making about specialization fields.

LIMITATIONS
The scope of this study is limited to students of
IMT Hyderabad.
Limitations were short time span to complete
research work.
Also researchers have set limited scope to
Hyderabad, and all respondents are from IMT,
Hyderabad, considering they represent the
generation.

REFERENCES

http://
www.manyagroup.com/business-mba-specializati
ons

http://www.jagranjosh.com/articles/top-10-mba-spe
cializations-choices-and-options1355303883-1
Mumbai University website: http://www.mu.ac.in

APPENDIX
https://docs.google.com/forms/d/13leJEpP41jw
H54nYzXKjV17RXTZvVZY4Us_axtGTkcw/viewform?us
p=send_form

THANK YOU