Market Research Consulting

WHO ARE WE?

We offer wide spectrum of research and consulting services with in-depth knowledge of
different industries. We are known for customized research services, consulting services and
Full Time Equivalent (FTE) services in the research world. We explore the market trends and
draw our insights with valid assessments and analytical views.
WHAT VERTICALS WE TRACK?
Advanced Materials Research

Energy & Power Research

Aerospace Research

Food & Beverages Research

Agriculture Research

Healthcare Research

Chemicals Research

Packaging Research

Electronics & Semiconductor

Telecom & IT Research

Research
HOW WE DO?
We use advanced techniques and tools among the quantitative and qualitative methodologies
to identify the market trends. Our research reports and publications are routed to help our
clients to design their business models and enhance their business growth in the competitive
market scenario. We have a strong team with hand-picked consultants including project
managers, implementers, industry experts, researchers, research evaluators and analysts with
years of experience in delivering the complex projects.
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AGRICULTURE MARKET RESEARCH
Agriculture is the world's largest industry. It employs more than one billion people and
generates over $1.3 trillion dollars worth of food annually. Agriculture Industry consists of
different activities which includesharvesting crops, plants, livestock feeding, grazingetc. The
industry is influenced by weather conditions prevailing in a particular place.
EMERGING MARKETS
Agricultural Biotechnology

Seeds Market

Market

Bio-herbicides Market

Food Irradiation Market

Agribusiness Market

Dairy Products Market

Marine Biotechnology

Farm Equipment Market

Market

Poultry-Keeping Machine

Feed Acidifiers Market

CURRENT
Market SCENARIO
A large proportion of resources are used to meet the demand for agricultural products through
technology improvements mainly in seeds, fertilizers and irrigation. Agro-processing industries
in developing countries generate 40 percent to 60 percent of manufacturing value added and
agro-industrial products accounting for as much as half of their total exports.
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AGRICULTURE MARKET FORECAST (2012-2022)
6.5
6

Market Size
($ TN)

5.5
5
4.5
4
3.5
3

3.05

3.32

3.67

3.89

4.13

4.38

4.64

4.92

5.22

5.54

5.87

2.5
2

Year2016 2017 2018 2019 2020 2021 2022

2012 2013 2014 2015

The Global agricultural industry accounted for $3.67 trillion in 2014 and is growing at a CAGR of
6.05% to reach $5.87 trillion by the year 2022. Rapid demographic and socioeconomic
transformations, with population growth, urbanization, rising incomes and globalization acts as
key drivers of industry growth. Whereas, continuous challenges of a declining natural resource
base, recurrent natural and human-caused disasters, climate change, and political instability
inhibits the industry growth.
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AGRICULTURE INDUSTRY KEY PLAYERS BY REGION

Novozyme
s A/S

3M
Company
John
Deere
Monsanto
Company
Dow
Agrosciences
LLC

BAS
F

Evonik
Industries
AG
Syngent
a AG
DuPon
t
The Mosaic
Company
National
Agricultural
Development
Almarai
Company
Company

Escorts ltd
Mahindra &
Mahindra India
Ltd.
Bayer
Cropscience Ltd

Agri
SA

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AGRICULTURE REGIONAL MARKET SHARE

North
America:

Europe:
27%

24%

Asia
Pacific:
42%

Latin
America:
7%

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GLOBAL AGRICULTURAL MARKET TRENDS
The rise of the developing economies and the weakening of many
developed markets, especially Europe, are two global irreversible
trends. The emerging markets will have a huge impact on demand. It
is expected that by 2050 there will be about 9 billion people in the
world but they will be eating as much food as 13 billion people at
todays nutritional levels. To meet such an increase in demand, global
food output will have to double over the next four decades.
Growth in global demand over recent years has outpaced supply
throughout the world, sharply reducing global commodity inventories.
This trend of tight market conditions is projected to persist for many
commodities into the next decade, sustaining relatively high
agricultural commodity prices.
Over the past forty years there has been a significant change in the
composition of agricultural production. The global output of cereals,
oil crops, sugar, vegetables, eggs and meat has increased more than
the global population, while global output of pulses, roots and tubers
(ex. Potato) has declined relative to total population growth. While
cereal production has increased faster than the global population, it
has failed to keep pace with historical production growth rates. The
production of meat and eggs has grown even faster than oil seeds
due to the increased standards of living.
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GLOBAL AGRICULTURAL MARKET TRENDS
Asian Region is accounting for around 52
% of the global share whereas Rest of the
World occupied more than 48% in 2007.
During 2050, Asia has seen two fold
growth. Among the Asian countries, China
accounted for more than 50% of the
revenue followed by India.
The favorable growth is driven by rapid
income growth, urbanization, and changes
in lifestyles induced by globalization.

Asian region has undergone a dramatic shift in its dietary patterns in recent years. The trend is
towards the consumption of more processed foods with shorter preparation time as more
women enter the workforce. Chinas accession to the WTO, imports of low-priced agricultural
commodities noticeably affected domestic price trends. There is a shift from the traditional
supply chains characterized by many traders and intermediaries and face-to-face interactions
between agents, towards chains with fewer links and more impersonal dealings. The emerging
agenda for sustainable development in this region must focus on making agriculture less risky
for smallholders; and conserving the environment and raising productivity.
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GLOBAL AGRICULTURAL MARKET TRENDS
Agricultural disputes can adversely

affect

agri

production and trade flows are significantly affected by

government policies and regulations. Governmental
policies affecting the agricultural industry, such as
taxes, tariffs, duties, subsidies and import and export
restrictions on agricultural commodities and commodity
products. In addition, international trade disputes can
adversely affect agriculturalcommodity by limiting or
Many

factors

supply/demand

contribute
imbalances.

to disrupting
global trade between countries or regions.
These

include

cyclically poor harvests related to weather,

restrictive trade policies and the increasing
diversion of crops for bio-fuel production. Many
locations are experiencing climate driven events
such as floods and droughts, which some
observers ascribe to climate change induced by
CO2 emissions.

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PORTERS FIVE FORCES ANALYSIS - AGRICULTURE
Bargaining power of
suppliers
Moderat
e/High

Threat of new
entrants
Government regulations
restrict entry
High capital requirements for
new entrants
Established firms have brand
name loyalty with customers.

Low

The cost of switching from one

supplier's product to another
supplier's product is high
The supplier's product is
highly differentiated

Threat of substitutes

Competitive rivalry

Due to the number of firms

involved,
many
agricultural
industries are often described as
perfectly competitive
Higher
exit
barriers
can
increase rivalry and competitive
pressures.

Grain products also

compete in a variety of
industrial based markets,
such as energy and
bioplastics
When price is the
customers primary
motivator, the threat of
substitutes
is greater.
Modera

Hig
h if the
Buyers will bargain harder
product constitutes a major
portion of the buyers total costs
The increasing use of contracts
can increase the power of the
buyer through controlling the
amount of price information in
theBargaining
marketplace power of

te
Low

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SECONDARY RESEARCH SOURCES

PRIMARY RESEARCH SOURCES

INDUSTRY RELATED SOURCES

Annual/Financial

Reports, SEC

Fillings,

Investor/Corporate Presentations, International

Association

of

Consultative

Agricultural
Group

on

Economists,
International

Agricultural Research (CGIAR), Association for

International

Agriculture

and Rural Development (AIARD), Food and

Agriculture Organization of the United Nations
(FAO),

INDUSTRY PARTICIPANTS
CEOs,

Chairman,

Presidents,

Presidents,

Directors,

Vice

Business

Development Managers, Business, Head,

CCO,

CSO,

Managers,

Regional
Digital

Managers,

Marketing

Area

Managers,

Planning Managers, Operations Managers,

Deputy

Managers,

Diversity

Officers,

International Farming Systems Association -

Supervisors, Coordinators, Data Managers,

Europe

Websites,

Technical Managers, Executive Engineers,

Articles, Press Releases, Journals, e-journals,

Marketing Managers, Sales Professionals,

AUTHENTICATED
SOURCES
Books and
White Papers.

Marketing Executives, Purchase Managers,

Seeking

and Consultants.

Group

(IFSA),

Alpha,

Company

Factiva,

Hoovers,

Bloomberg,
Business-week, and One-Source.

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Thank You

Website:
http://
www.strategymrc.com/

Email:
info@strategymrc.com
Contact: +1-301-202-5929
+91-40-699-955-75
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