Professional Documents
Culture Documents
COMPREHENSIVE PROJECT-1
GHPIBM, SP UNIVERSITY
NOVEMBER 2015
SUBMITTED BY:
AAGAM SHAH (14M01)
MOHAMMADALI SURTI (14M17)
MONAL SOLANKI (14F18)
RIYA LALCHETA (14F33)
tea industry.
To study Factors affecting the tea industry.
To study Environmental impact on the tea
industry.
To study futuristic scenario of the tea
industry.
Source Of Data
This study is mainly based on information
HISTORY
Tea was likely originated in Yunnan, China during the Shang
Indias production
Consumption of Tea in india
760
860
881
903
2010
2011
2012
(M.Kg)
926
945
2013
2014
798
650
1998
2005
2007
Product profile
BLACK TEA
GREEN TEA
OOLONG TEA
WHITE TEA
POLICY
Under the 12th plan `200 crore has been earmarked for the
SEGMENTATION
The global tea market, by product type is
SEGMENTATION
On the basis of geography based
DISTRIBUTION CHANNEL
Retailer
COMPETITIVE ANALYSIS
Financial Analysis
EBITDA/NET Profit
25
20
15.26
15
10
5
6.41
0
2015
-2.74
2014
2013
2012
2011
2010
2009
2008
2007
2006
-5
-10
11.12
-15
EBITDA margin
10.39
7.57
2015
2014
-1.76
2013
2012
2011
2010
2009
2008
2007
2006
20.44
Return on Investment
Return on Equity
1.6
1.4
1.2
1
Debt-Equity Ratio
Percentage
0.8
0.6
0.41
0.4
0.2
0
2015
2014
2013
2012
2011
2010
2009
2008
2007
2006
3.28
Percentages
0
2015
-1
2014
2013
2012
2011
2010
2009
2008
2007
2006
-0.44
80
70
60
50
Receivable days
Inventory Days
Payable days
40
30
20
10
0
2015
2014
2013
2012
2011
Sales growth
Net Sales Growth(%)
30
25
20
14.26
Percentages
15
10.7
10
0
2014
2013
2012
2011
2010
2009
2008
2007
2006
SWOT Analysis
STRENGTH
WEAKNESS
STRENGTH
SWOT
Second consistent supplier after China.
Analysis
WEAKNESS
OPPORTUNITIES
Highcostofproduction
THREATS
PESTEL
POLITICAL :
PESTEL
TECHNOLOGICAL:
FUTURE OUTLOOK
Climate changes have been resulted in the
FUTURE OUTLOOK
CONCLUSION
Quality standards are very primary need.
Indias poor performance is responsible
because of high input costs, the old age of
the bushes, unskilled labour, lack of
infrastructure outdated machinery, high fixed
and labour cost etc.
THANK YOU
REFERENCES
Onicra. (2014). The Indian Tea Industry. Onicra.
Gorkhaland. (2008). Gorkhaland | My Gorkhaland.
Retrieved from
https://mygorkhaland.wordpress.com/category/gorkhal
and/page/4/
ibef.org. (2014). Tea Production, Exports, Area under
cultivation. Retrieved November 6, 2015, from
teacoffeespiceofindia.com:
http://www.teacoffeespiceofindia.com/tea/tea-statistics
ibef.org. (n.d.). Different types of teas, TEA VARIETIES.
Retrieved November 6, 2015, from INDIA BRAND
EQUITY FOUNDATION:
http://www.teacoffeespiceofindia.com/tea/tea-varieties