BUSINESS RESEARCH

PROPOSAL

Executive Summary
Identifying

the factors which may affect

the choices of a student in discriminating
between Finance and Marketing.
The data will be collected from
questionnaire, previous research papers,
journals and articles.
The research would help other students
to estimate the extent to which, what
factors/variables are influencing the
decision in discriminating the choice.

Introduction
The

research analyses factors such as

GPA in Quants, Finance, Marketing,
Economics in the 1st year, educational
background at the degree level,
participation in the specialized
competitions, enrolment in the college
clubs, previous placement scenario and
future job opportunities.
General idea of what factors are
influencing students choices in selecting
their specializations in the 2nd year.

Research Objectives
The

objective has been

formulated with an intention to
estimate the factors affecting the
selection of a course due in the
2nd year as a specialization
The research is analysed through
a questionnaire which would be
circulated among a couple of
colleges.

Literature Review
This

research would include data

from both primary and secondary
sources.
Information from:
Previous Research Paper
Journals and articles
Results of the questionnaire circulated

Variables/Factors
Factors affecting choices of an individual
for
specialization between Marketing and
Finance:
Education
Current
GPA

al
Backgroun
d

Involveme
nt in Clubs

Job
opportunit
ies

Competitio
n

Previous
Placement

Scope of Study
The scope of the research is based
on the following sample:
Target audience- Students
studying in 1st year (MBA/PGDM).
Organization- The questionnaire
will be circulated in IMT
Hyderabad and NIRMA.

Implications of the Study

Our

research is a fundamental
research, as it will add further
knowledge and data to the
previous study and help students
analyse the variables.

The

research will also help the

professors and the administrative
staff to determine the trends in
the post-graduation field.

Research Design
It

is a Fundamental research.
The research will analysed on the
following data:
Primary Data- Questionnaire
Secondary Data- Previous research
papers, journals and articles
The

data will be analysed through

MS Excel and SAS Enterprise.
Time Period of the research- 26 th
November, 2015 to January 2016.

Limitations
There

might be other factors

influencing the research, which
can be determined and stated
after our research begins.
There are expected to be several
limitations to this research.

THANK YOU