Presented by:

Neetu Singh and kajal Bharti

bbm 1st year

WELCOME TO A WORLD WITHOUT PASSENGERS

TOPIC TO BE COVERED
KINGFISHER AIRLINES
COMPANY LOGO
HISTORY
AWARDS
VISION
MISSION
SWOT Analysis
LOW COST CARRIER
CUSTOMER SERVICES
PAYMENT SYSTEM

KINGFISHER AIRLINES
Kingfisher Airlines Limited is an airline based
in Bangalore, India. Termed as the first full
frills - true value carrier, Kingfisher Airlines
was the first carrier to introduce first-class
premium cabins onboard its flights.

COMPANY LOGO

HISTORY
Industry: Transportation
Founded: 2003
Operation started: 9 May 2005
Headquarters: Mumbai, Maharashtra
Key People: Dr. Vijay Mallya, CMD
Sanjay Aggarwal, CFO
A. Raghunathan, CFO (Finance)
Hitesh Patel, EVP (Operations &
Engineering)
Rajesh Verma, EVP (In-Flight, Customer
Service &
Cargo)

Contd....
Services: Airline catering & foodservices, aircraft
ground
handling & passenger transport
Revenue: Rs. 6, 496 Crore ( US$ 1.45 billion)
(2010-11)
Subsidiaries: Kingfisher Airlines
Websites: www.flykingfisher.com

AWARDS

Kingfisher Airlines has received 30 awards for

innovation, customer responsiveness and was
voted the Best New Airline of the Year within
months of its launch.

VISION
The Kingfisher Airlines family will consistently
deliver a safe, value-based and enjoyable travel
experience to all our guests.

Safety
Services
Happiness
Teamwork
Accountability

MISSION
Be the most successful Full Service
True Value airline operating in India
Create a following of fans.
Drive Addiction to Kingfisher Class and

Kingfisher First.
To be the Market Leader by 2010.

SWOT Analysis
Strengths
First airline with full new fleet of aircraft
Quality hospitality provided to customers
Already have training academy
Weaknesses
Service delivery to metros and other big
cities
Yet not in profit
High ticket pricing

Contd..
Opportunities
International market
Expanding tourism industry
Threats
Existing Operators
Infrastructure issue
Fuel price
Economic slowdown

Kingfisher-5 Star
Airline

Kingfisher is one of only six airlines in the world to

have a five-star rating from Skytrax, along with
Asiana Airlines, Malaysia Airlines, Qatar Airways,
Singapore Airlines and Cathay Pacific Airways.

LOW
CARRIER

COST

Also known as Low Cost Airline/ Low Frills/Discount

Carrier Airlines.

Applied to any carrier with low ticket prices & limited

services, regardless of other operating models.

Cost-competitiveness to ensure premium services

are offered at value price points

CUSTOMER
SERVICES
Offers several unique services to its customers.
Personal valet at the airport to assist in baggage

handling & boarding.

Refreshments & music at the airport.
Three-course gourmet cuisine.
Audio

& video on-demand accompanied with

extra-wide personalized screens in the aircraft.

PAYMENT
SYSTEM
Accepts all type of Credit cards:
Amex
Visa
Master cards
Cash
Demand Draft

THANK
YOU..