Professional Documents
Culture Documents
Target Audience
Pepsis target audience are mostly teens and young
adults and their advertising reflects this in every
possible way.
Communication Objectives
Extensive reminder advertising for repeat purchase.
To have PEPSI in TOMA of audience
Assist /boost impulse buying
Message
The advertising strategy includes cool, hip promos to
attract more of the target audience.
The advertising is mostly creative and has different
elements like music and sports other than Bollywood.
Pepsi.com also plays an important role in advertising
and attracts target audience by giving access to
options like downloads, gaming, music mixing
applications etc.
Communication channels
Advertising
TV and Internet Commercials
The brand ambassadors
Types of Advertising
There are several types of advertisements that is used
by Pepsi that help expose the product out to the public.
A few examples are
Print advertisement
Outdoor advertisement
Broadcast advertisement
Broadcast Advertisement
Oh Yes Abhi
Strategy :
Young India is impatient and wants to do things right
now. This pulse of the nation was the new philosophy
that Pepsi aimed to bring alive through its new brand
positioning, Oh Yes Abhi.
IPL
As part of now proposition, an on demand digital live concert Music Abhi was designed.
Raghu Dixit & Spud in the Box performed gigs voted by the social media audience.