Professional Documents
Culture Documents
Consumer analysis
Product line and brand strategy
Pricing
Place (Distribution / location)
Promotion
Production
Quality control
Plant site location
Purchasing
Facility and equipment maintenance
scheduling
Human resources
Finance
Capital structure
Dividend policy
Working capital
Financial markets
Technical innovation
Technical development
Product imitation
Combination Strategies:
Competitive Strategy
Market Leaders
Market Challengers
May be quite large but are not number one in the market.
Head-on or direct attact on the market leader
Market Followers
Do not choose to challenge the market leader. Although their
market share is usually smaller, overall profit can be as good
or better
Market Nichers
Small niches that the major firms are likely to overlook or
ingnore. Normally involves some kind of specialization, such
as by customer characteristics, geography, product line etc