Snack Bar

Owned and
Managed by
Barbie, Babe
and Ken
Partnership PER
CUSTOMER
Customer Name: Frences
Isolan

Combination Rice
s
(tbsp)

Chicke
n
(bite)

Juice

UTILITY

MARGINAL
UTILITY

0 30

30

2 70

40

4 80

10

Pancit
Rice Canto
n

Utilit MARGINAL
Juice
UTILITY
y

30

30

60

30

70

10

Sioma
Rice
i

Juice Utility

Marginal
Utility

30

30

70

40

80

10

Ric Chicharo
MARGINAL
JUICE UTILITY
e
n
UTILITY

30

30

20

-10

20

Marginal
Rice Buchi Juice Utility
Utility
2

30

30

60

30

80

20

Pancit
Canto
n

Sioma
Marginal
Juice Utility
Utility
i

40

40

50

10

50

Pancit
Canto
n

Chicke
n

Juice

Utility

Marginal
Utility

50

50

60

10

70

10

Pancit
Canto
n

Chicharo
MARGINA
JUICE UTILITY
n
L UTILITY

20

20

30

10

30

Pancit
Marginal
Canto Buchi Juice Utility
Utility
n

20

20

30

10

20 -10

Rice

Chicke
n

Marginal
Juice Utility
Utility

D 8 6 6 80 0
E 10 8 8 80 0
F 12 10 10 90 10
10
G 14 12 12
10
0
10
H 16 14 14
0
0

GUIDE QUESTIONS:
I. CONSUMERS PREFERENCE
What are the food meal that
Kibig-kibig Snack Bar be
serving to their customers?
-The food meal is Chinese
Style Chicken Lauriat that
composed of fried chicken,
pancit canton, pork siomai,
buchi, a glass of soda drink,
chicharon and a cup of fried
rice.

II. Give at least five reasons

why the snack bar preferred
to serve this meal:
1. Completeness of the meal.
2. It could satisfy the
consumer in just one
eating
3. Its affordable.
4. Taste preference
5. Saves consumers effort in
ordering different meals.

III. Which of the component of the

lauriat are complementary and
substitute
Food or
Menu
Component

Rice

Pancit
Canton

Complement
(Encircle)

Substitute
(Encircle)

Chicken
Chicken
Siomai
Siomai
Chicharon
Chicharon
Pancit Canton Pancit Canton
Buchi
Buchi

Chicken
Chicken
Siomai
Siomai
Chicharon
Chicharon
Pancit Canton Pancit Canton
Buchi
Buchi

IV. (MARGINAL RATE OF

SUBSITUTION) As you keep on
increasing the number of servings
which do you notice , (a) as the
combinations or servings are
increased, the tendency towards
additional servings decreases, (b)
as the combinations or servings
are increased, the tendency
towards additional
servingskeepsonincreasing,(c)a
sthecombinationsorservingsare
increased, the tendency towards
additional combinationsdo not
have any effect. (Underline your

BUDGET CONSTRAINTS: Provide

cost estimates
1. How much is the cost of the
servings which gives the
highest marginal utility?
-Rice, Chicken and Juice (80
pesos)
-Pancit Canton and Juice (50
pesos)
2. Does the cost complement
with the students budget or
allowance? Yes

B. CONSUMERS CHOICE
1. In offering the chicken lauriat,
what has been considered by
Kibig-kibig Snack Bar?
Completeness
2. Which of the combinations
has the highest marginal
utility? Rice and Chicken
3. Which of the combinations
has the lowest marginal
utility? Rice and Chicharon;
Pancit Canton and Chicharon

4. If you have attained or

reached to a combinations
which gave you the
highest marginal utility,
will you still experience an
increase in Marginal Utility
on any combinations?

No

D. THEORY OF CONSUMER
BEHAVIOR
1. Construct a single line or
statement that would best
describe and market the food
sold by Kibig-kibig Snack Bar.
It must be able to capture the
tastes and preferences of the
customers.

SATISFY YOUR
CRAVING AND HUNGER,
ALL IN ONE PLATE, AND
IN JUST ONE PAY!

Submitted by: