Professional Documents
Culture Documents
accountability
Key
to
Role of an OE Manufacturer in
Direct Marketing
Customers speaking
on your behalf and
recommending your products and services is
..THE
BEST
PATH
TO
EFFECTIVE MARKETING!!
Marketing
control
,
implementation
evaluation
Return on Investment measurement
industrial
events,
Developing a marketing
database system
Organized collection of data of customers /
prospects
Action for lead generation, sale , customer
relationship
Example - Banking Industry , sale of multiple
products
Great asset for any marketing communication
Tracks customer history, past purchase patterns
Creating a Marketing data base, exhaustive process
Successful
only
when
integrated
with
marketing communication and sales
What
we
call
beginnings
results
are
Return on Investment
Digital Marketing
Asias emerging markets are poised for explosive
digital growth.
- China and Indiaalready boast some 500 million
Internet users, forecast nearly 700 million more will
be added by 2015
- Estimate Asian market revenues of over $80 billion
in Internet commerce, access fees, device sales, and
so forth.
Digital Marketing
- Asia, growing markets for digital content and
services and to new opportunities around digital
marketing.
Include efforts to reach consumers via Internet
sales channels.
- With only 7 percent of the population connected (81
million users), India is Asias digital sleeper.
Poised to become a truly mobile-Internet society as
new users leapfrog PCs altogether.
Digital Marketing
- By 2015, the number of Internet users will increase
almost fivefold, to more than 350 million28 percent
of the population
More than half of those accessing the Web via
mobile phones.
Need to roll out wired and wireless broadband
networks aggressively.
To make smart phones and network access more
affordable, and to develop new content types.
Digital Marketing
- Indians spend more than four hours a day
consuming online and offline content.
Indians spend much time e-mailing and,
Heavy consumers of downloaded videos and music,
as well as DVD movies.
Indians use mobile phones predominantly for voice
services.
apace
In India, for example, Cos. spent nearly $25 billion
on telecommunications spectrum.
Hardware and access costs are declining in most
markets.
consumer
throughout
purchase journey.
an
increasingly
digital
want
lines of business.
New agencies keep popping up to serve marketers
thus stretch
operationally.
their
organizations
financially
and
Digital Marketing
600
500
400
China
India
Malaysia
300
200
100
0
mobile phone only
PC and mobile