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E-commerce penetration:
27% of the Internet users :
84% are from the urban environment
16% are from the rural area.
Note: Only 10% of the e-shoppers pay by card,
90% prefer to pay cash.
Sources: Daedalus Millward Brown, RomCard, 2013
Smartphone penetration:
Smartphones represent most rapid growth
in electronic sales in Q1 2014
61,8% of the daily use of Internet is via
smartphone and/or tablet; although
smartphone penetration is of 28% (2013)
of the total population, being expected to
grow up to 52% by 2017.
Source: INS, 2013. Orange Romania
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Expunere / vizibilitate
Engagement
Spreading
Endorsement
What is Digital?
Customer
Experience
Big data
collecting
and analysis
Operational
Processes
Digital Marketing
- Commercial branding
- Sales (support or
e-commerce)
- Aftersales
Brand and
Image
Business
Model
Social Media
Mobile marketing
Online advertising
Search engine
marketing
OPERATIONA
L PROCESS
Customer
understanding
Process digitization
Analytics-based segmentation
Predictive marketing
Performance improvement
New features
Performance
management
Legend:
7
Worker enablement
BUSINESS
MODEL
Digitally modified
business
Product/service augmentation
Transitioning physical to
digital
New products
Reshaping organizational
boundaries
Digital globalization
Operational transparency
Data-driven decision making
Enterprise integration
Digital capabilities