Professional Documents
Culture Documents
Summary so far….
No agreement on definition of
‘good’ within Normative Ethics
Emphasis on Being and not
Doing
Aristotle in Nichomachean Ethics states
that the Human end or telos is to
achieve Eudaimonia or happiness
Eudaimonia is the result of acting in a
clear minded way, rather than being at
the mercy of our various emotions and
desires.
Eudaimonia is achieved by having
self discipline and control over
ones life
Not by associating happiness with
pleasure seeking
Indulgence leads to unhappiness
In order to flourish humans need to
‘live the best life someone can’
Here is an
example of the
moral chaos that
surrounds us…..
MacIntyre goes on to
identify some archetypal
characters that have
evolved in a society
lacking virtue…
The Bureaucratic Managers
• Political Bureaucrats
• Spin merchants
• Media Moghuls
• Directors of Multinationals
• Traders and investors
People whose expertise is efficient management
with no moral strings attached. Profit not
principle. These are dominant people in the
modern world and are morally neutral.
The Rich Aesthetes
• These pursue greater and ‘more exciting’
pleasures. The image of the ageing rock
star fits the bill. In the public eye of a
celebrity obsessed culture lacking virtue
and meaning.
The Therapists
• These people keep the whole show on the
road, charging the rich huge amounts of
money to listen to their neurotic values
(diminished and self justifying existences)
meaningless echoes of their meaningless
lives. The society we have created
teaches us to value others less and
ourselves more.