ATTICA GOLD COMPANY

ABOUT THE BRAND

Is a well known brand in and around Bangalore with 6
branches.
Applied for Trade marking the name Attica. First company to
offer real value for gold and only company who offers
professional services in this category using Karat Checking
machines
Established in the Year 2013 Attica Group is new to the Gold
Business, with its Head Office at Queens Road Bangalore.
Promoter of Attica group, Mr. Bommanahalli Babu have a long
term vision of addressing the problems faced by the public
who wanted to sell their used gold for a fair rate. In todays
scenario, when the public looks for buying gold they have got
hundreds of Jewellers available and they are more or less
organised. Similarly when people want to pledge their gold,
again there are NBFCs, Pawn Brokers, Cooperative Societies,
Banks etcare available. But when one looks at selling their
used gold for an emergency, options are very limited and the

ABOUT THE BRAND

Contd...

To address the above problem area, Mr Babu has started a

company namely Attica Gold Company which have got a clear
brand value in the city of Bangalore within a short span of its
operation. Though the old gold buying is happening in an
unorganised manner, Mr Babus vision is to set up his business in
a most professional manner. By installing Karat Checking
machines in each and every branch, Attica clearly wants to set a
milestone in the old gold buying business.

KEY BRAND STRENGTHS & BRAND

PROPOSITION
Started around 12 months back and by now from 1 branch to 6
branches.
First Company to offer Professional services in the used gold
buying market
100% usage of Karat checking machines to evaluate the purity
Transparent process to give real value of for the ornament
offered by the clients

INDUSTRY CATEGORY
Jewellery buying and Selling. Is mainly in the business
of buying used gold, silver Platinum and diamonds

INDUSTRY GROWTH
FACTS

South India accounts for 65% of the Gold Consumption. Viz a

viz selling of used gold is just 1% of the Consumption. By
2018 this segment to grow to 40.00%.

MARKET PRESENCE
Current outlet count & expansion plan
Head Quartered in Bangalore and got 6 branches in
Bangalore
Geographic Spread & Key Expansion Markets
Planning to expand in the 4 States of South India. In
the Preference of Karnataka Tamil Nadu, Andhra & Kerala

BRAND INSIGHTS
Competitive Landscape
Being the first mover in the segment with unique features.
Professional Consultancy to expand the business with an
external Agency who got experience with related to gold and
gold loan products.
Competitive edge in recruiting the manpower due to the
professional consultancy who got database and access to
manpower in the Gold Loan industry
Franchisee Profile
An entrepreneur who wanted to be part of the next gen
business .
Financially sound investor who are serious about partnering
with Attica for a long term.
Key Franchise Facts
First of kind business in the used gold buying segment with
Professional approach
Well trained Staff, focus on Customer satisfaction
Service & Support
Company Operated Franchisee Owned Model, hence Branch
operations will be carried by the company
Independent portal for the Franchisee owner to get the

FRANCHISE MODEL & BREAK-EVEN

PROJECTIONS

#Atticas Business model is Company Operated Franchisee model

INVESTOR BENEFITSCENARIO-1
Fixed Earnings
Particulars

Variable Earnings

Figures
Particulars

Figures

Franchisee Fixed Return

Franchisee 's Return on
Asset Re-Purchace

22,500No of Working Days

25
80
Average Business Per Day
2,000
25,000Average Monthly Business
Average Gold Rate Per Gram 2,500
v
Total Business for thr Month
50,00,000
47,500Total Monthly ReceiptTotal Monthly Receipt(Fixed)
(Variable) @ 0.25%
12,500
5,70,00Annual Receipt (Variable)
1,50,000
Annual Receipt(Fixed)
0

TOTAL RECEIPTS IN 5 YEARS

36,00,0
00

INVESTOR BENEFITSCENARIO-2
Fixed Earnings

Variable Earnings

Particulars
Franchisee Fixed Return
Franchisee 's Return on
Asset Re-Purchace

FiguresParticulars
Figures
22,50 No of Working Days
25
0
Average Business Per Day
125
25,00 Average Monthly Business
3,125
0
Avrerage Gold Rate Per Gram
2,500
Total Business for thr Month 78,12,500
Total Monthly Receipt(Fixed) 47,500Total Monthly Receipt(Variable) @ 0.25%
19,531
Annual Receipt(Fixed)

5,70,000
Annual Receipt (Variable) 2,34,375

TOTAL RECEIPTS IN 5 YEARS

40,21,875

INVESTOR BENEFITSCENARIO-3
Fixed Earnings

Variable Earnings

Particulars

FiguresParticulars
Figures
Franchisee Fixed Return
22,500No of Working Days
25
Franchisee 's Return on
25,000Average Business Per Day
150
Asset Re-Purchace
Average Monthly Business
3,750
Average Gold Rate Per Gram
2,500
Total Business for thr Month 93,75,000
Total Monthly Receipt(Fixed)47,500Total Monthly Receipt23,438
(Variable) @ 0.25%

Annual Receipt(Fixed)

5,70,000
Annual Receipt (Variable)2,81,250

TOTAL RECEIPTS IN 5 YEARS

42,56,2
50

FRANCHISE NORMS
Company will invite Applications /Proposals to start
franchisees/Super
Franchisees
Internal Marketing team will study on the Proposal and
approve/reject/suggest a new location
Once Approved. Proposed Franchisee should fill in the
Application form and furnish the same to Attica through
Super Franchisees/Marketing Team
Once documentation is completed to satisfaction Sales
& Marketing Team will jointly decide on the roll out date
The above process will be initiated after completing the
legal clearance of the Property by the legal team
There will be an agreement to cover all the clauses
related to the rights of Attica as well the rights of the
Franchisee owner
Franchisee Premises, Equipment's including Electrical
and Electronic materials as per Company Specification.
Karat Checking Machines will be supplied for the
Company and will be buying back the same over a period
of 5 years by paying monthly payments to the Franchisee
owner.

TOP 5 INDUSTRY GROWTH FACTS

INDUSTRY FACTS & EXPANSION RATIONALE

65.00% of the Gold Jewellery retail is happening in the 4
States of South, namely, Karnataka, Tamil Nadu, Kerala and
Andhra Pradesh
To start and expand the business in South will make sense
Gems & Jewellery Industry is the 3rd largest industry to provide
manpower , hence associated industries like Scrap gold
procurement will have business potential

THANK YOU