HOORA PHARMA

A division of Hoora Group of companies

Business Ethic
For
Hoora Pharma
Report

Introduction of Hoora Pharma

Importance of Business Ethics

How we work and our techniques

Challenges we faced

Suggestions we have

Impact In our Society

Conclusion

Introduction
Hoora Pharma initiated operations in the year 2002 as an
Exclusive Distributor for Diagnostic Reagents and Consumables
in Pakistan.
We are a broad-based health care (laboratory Medicine) company
devoted to discovering new technologies and state-of the Art
equipment to provide accurate laboratory results.
The company has steadily expanded to distribute worlds largest
diagnostic company Siemens Health Care Diagnostics, and
continues to provide services to major reference institutions
nation-wide. Hoora Pharma has recently been appointed as soledistributors for Afghanistan.
Hoora Pharma is committed to improving people's lives by
providing cost effective health care products and services that
consistently meet the needs of our customers.

Importance Of Business
Ethics In terms of Charity
and Donations
Exposure of Community comments and suggestions coming from people in all
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walks of life would be available for your study

Strategic Philanthropy Improves image of the Company

Aligning business with charity can attract positive publicity to your business

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5
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Strategic philanthropy can elicit new ideas to improve or enhance your products and
services
Doing charity would give more meaning to your business. Nothing beats the feeling
of feeling good
Aligning your business with charity is being wise with business and being
responsible, socially
If you wish to expand your business through marketing and want to help and
transform the world altogether, then aligning your business with charity is the best
track for you to follow.

How this Charitable work is

performed
Free Camps for Blood Test
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Hoora approaches yearly free

test campains not only for their
employees but also for the
citizens in uder developed
areas of all over Pakistan

Flood Victims

Hoora provides health support

to all NGOs who are working
deliberately for flood victims

Orphanages and Non-profit

Organizations
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Provides health supports to

schools and other non profit
organizations like EDHI, Saylani
Welfare
Trust,
Aman
Foundations etc.

Techniques

Sponsor or co-sponsor a charitable event.

Create a special limited edition product for a cause.

Donate your product or service to a charity auction.

Collect donations from your customer and Principals companies for a charity.

Host an event that gives proceeds to a cause.

Collect physical donations at your brick-and-mortar location.

Donate your space for a charity event.

Build your employees or best customers represent as a team

Reasons to
Contribute
EDHI
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Saylani Welfare Trust

No Corruption
Fair Play
Excellent Allocation of
Resources

Aman Foundation

Excellent Performace
Never compromise
quality
Fair distribution

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on

Highly dedicated
Specialized in the health
care
Highly reliable

Free camps and school campaigns initiated by Hoora Pharma on its o

to contribute directly to the society and improve healthy life style

Challenges we faced
There is a conflict between the purpose of business and the concept of social responsibility.
Organization has a responsibility to its shareholders to make as much profit as possible, how
can it justify spending some of those profits on socially responsible projects or making
decisions that will negatively affect the bottom line
The Challenges of Socially Responsible Business community projects and then use their efforts
to promote their brand and gain access to markets all around the world. The public relations
and brand building they receive far outweighs their investment in socially responsible
projects.
Growing consumer cynicism; consumers now recognize that for many organizations, social
responsibility is simply a public relations campaign in disguise. They are skeptical about the
true motivation behind corporate social responsibility and are not easily convinced that a
business is acting in the best interests of the community and environment.
Even businesses that are genuine in their commitment to social responsibility face the
challenge of winning over customers. Basically, consumers view this as a marketing ploy and
often disregard what is being said as you simply trying to drum up good public relations. This
is especially apparent when business have made profits from irresponsible behavior of many
years and then expect praise from consumers when they suddenly start to make small
changes to their practices.

Challenges we faced
Contd..
Another significant challenge that results from socially responsible behavior is that it can
negatively affect business profit margins. How can a business justify spending on
activities that provide no measurable returns for the business? Of course, the solution is
to find socially responsible projects that do offer some tangible benefits; however, many
consider this to corrupt the motivation behind responsible business practices. It is
debatable as to how much a business should sacrifice in its pursuit of social
responsibility.
Corporate social responsibility also comes under criticism because it is disposable or
reversible. Our businesses get involved in sustainable projects when economic conditions
are excellent and they have plenty of disposable resources, however, as soon as
conditions worsen, their community projects are the first thing to go. This can be
detrimental to groups who were reliant on the assistance they were receiving from the
organization.
Organizations need to weigh up all of the advantages and disadvantages that are
associated with corporate social responsibility and determine what is best for the
sustainability of your business.

Suggestions
EDHI FOUNDATION

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They should allow companies to mention their brand name and logos as marketing

SAYLANI WELFARE TRUST

Should promote organizations name to create positive image in front of the customer and
society

AMAN FOUNDATION

Should also incorporate the name of companies supporting for such causes and should be
awarded.

Impacts the
Organization
Helps in
business
development

Brings
innovation

Leads to
customer
satisfaction

BRINGS SUCCESS

Impacts the Society

Healthcare

Healthy People

Happy Living

Because every
human is SPECIAL

Conclusion

THANK YOU!