TITLE

CUSTOMERS TYRE BUYING

BEHAVIOUR AT MARKET PLACES
(JK TYRE)

PRESENTED BY:MAYANK GOYAL

MAIMS

ABOUT COMPANY
JK

Tyre was incorporated in West Bengal in

February 14, 1951.
J K Tyre was named on the name of Lala Juggilal
Singhania and Lala Kamlapat Singhania.
MAJOR
COMPETITOR
S OF JK TYRE

APOLLO
MRF
GOODYEAR
BRIDGESTONE
CEAT

VISION & MISSION

VISION:To be amongst the most admired companies
in India, committed to excellence.

MISSION:

Be a Customer Obsessed Company.

No.1 Tyre Brand in India.
Most profitable Tyre Company in India.
Deliver Enhanced Value to all stakeholders.

OBJECTIVE OF RESEARCH

To find out customer satisfaction level regarding JK tyre

performance in Maruti Swift.
To find out customer awareness status with tubeless tyre
technology.
To take customer Feedback on performance of Tubeless Tyres.
To study benefits of tubeless tyres feel by customers.
Study of exclusive counters to serve customers in better way.
To find out whether the factors under study affect the buying
behavior and awareness status of customers or not.

HYPOTHESIS
Ho:

Tyre checkup does not affect the awareness

status of customer.
Ho: Driving status does not affect the satisfaction
level.
Ho: Driving status does not affect the awareness
status.
Ho: Tyre checkup does not affect tyre change
status.

RESEARCH METHODOLOGY
Research design

Descriptive research

Sample design

Stratified sampling

Sample size

250 for both tasks

Sources of data

Primary data
Secondary data

Data collection tools

Observation
Interviewing
Using available information

Methods of data collection

Questionnaire method
Personal interview

ANALYSIS OF DATA
SATISFACTION LEVEL

16.70%

83.30%
OTHERS

15.40%

84.60%

NOT SATISFIED
GOODYEAR

SATISFIED

7.30%

92.70%
MRF

12.60%

87.40%
JK TYRE

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

CUSTOMER AWARENESS ABOUT TUBELESS TYRE TECHNOLOGY

4%

YES

NO

96%

90.00%

CUSTOMERS FEED BACK ON TUBELESS TYRE PERFORMANCE

82.40%

80.00%
70.00%
60.00%
50.00%

PERCENTAGE

40.00%
30.00%
20.00%
10.00%

12.00%

5.60%

0.00%
SATISFACTORY

GOOD

VERY GOOD

STATUS OF BENEFITS OF TUBELESS TYRES FEEL BY CUSTOMERS

45%
40%
35%
30%
25%
20%
15%
10%
5%
0%

40.80%
34.40%

6.00%

4.80%

7.60%

6.40%

FINDINGS
87.4%

customers are satisfied with the performance of Jk tyre,

which is slightly less than MRF satisfaction level.
Almost all the customers (95%) are aware about the tubeless tyre
technology. So we can say that this technology will be very
beneficial for the companies in near future.
82.4% customers said that tubeless tyre performance is good.
Nobody said that it is bad or not satisfactory.
Customers said that less puncture and safety are the major benefits
of tubeless tyres as compare to tube type tyres.
Customer Buying Behavior very much depends on dealers
suggestion and on the condition of store.
Driving status affect the satisfaction level.
Tyre checkup and driving status does not affect the awareness stats.

RECOMENDATION
Cost

advantage is necessary but it should not reflect

in the quality of products. Means selling your
product at a reasonable price is good but it should
not be at cost of quality of product.
Company could come in two-wheeler segment to
increase their sales.
Company should use the raw material of better
quality for the long life of the tyre.