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theory
Decision making.
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How are decisions made?
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Decision Making Environments
– Certain environments.
– Risk environments.
– Uncertain environments.
– Conflict environment
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Decision under Uncertainty
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Exercise
A vegetable and fruit retailer sells strawberries which have
very limited useful life. If not sold on the day of
delivery, it is worthless. One case of strawberries costs
Rs.20, and the wholesaler receives Rs.50 for it. The
wholesaler can not specify the number of cases
customers will call for on one day. But her analysis of
past records has produced in table below
Marginal analysis
– Expected marginal profit = expected marginal
loss
– p (MP) = (1 – p) (ML)
– Minimum probability required to stock
another unit
– p* = ML/(MP+ML)
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Decision trees