HUMAN RELATIONS

CHAPTER 10

What is Human Relation?

The
development
of
productive,
satisfying group effort. (Davis, 1989)
The process of interaction between two or
more persons during which an
atmosphere of mutual trust and
understanding is created

What kind of persons do people

like?
Reasons
for
liking:
understanding;
thoughtfulness; friendliness; kindness; and
honesty. (Contributes to the social well-being
of others and pleasant to be with)
Reasons
for
disliking:
boastfulness;
egocentricity;
hypocrisy;
and
inconsiderateness. (Irritates and makes others
feel uncomfortable)

Problems of human relations in

business and industry
1. Problems between management.
2. Problems related to the employee
and employers.
3. Problems related to the public.

Relationship with customers

Customers is an element in business that
is necessary for the business to grow and
the salesman or dealer must be
continually working for the penetration of
the available customer market.

 Customer Relation is a term applied to that

phrase of business operation which endeavors
to promote, improve, and increase the
contracts between the businessman and the
individuals in the community with which it has
dealings.

Techniques for Improving

Relationships with Customers
1. Improve understanding of human behavior.
2. Show sincere interest in the customer and his
problem.
3. Deal appropriately with the dissatisfied
customer.
4. Maintain personal contacts through follow-up.
5. Arrange special services.
6. Make practical use of human relations and
principles.

Developing Human Relations

Climate
Human climate is the warm and cold climate
of relations- the social conditions in which
may produce an atmosphere of pleasantness or
unpleasantness, resulting from the application
or non-application of the principles of
reciprocal behavior and the golden rule.
Reciprocal Behavior

Relationships begins at home

Achieving Good Human

Relations
1. Greet people warmly.
2. Be cheerful.
3. Learn to appreciate sincerely and give credit
heartily.
4. Be socially tactful.
5. Be a good listener.
6. Show respect for the fellows opinion.
7. Learn to control your temper.

How to Criticize
Constructively
1. Focus on the behavior and not on the person.
A. Dont be such a glutton! Youve
already eaten four slices of cake!
B. It is better not to overeat. Eating four
slices of cake is not good for your
body.

2. Examine your motive for criticizing.

3. It is not just what we say, but also how
we say it that matters.
4. Earn our right to criticize.
5. Go directly to the person involved, not to
other people.
6. Give criticism privately.
7. Suggest a plan to correct the problem.
8. Precede and end criticism with words of
appreciation.

HUMAN RELATIONS IN
COMMUNICATION
Communication refers to the act or
process of conveying thoughts, ideas,
information and facts by speech, writing,
gesture and etc.
Communication is a subtle, complex and
perplexing process involved in all human
relationship. (Peter, 1965)

PRINCIPLES OF MASS
PERSUASION
1.
2.
3.
4.
5.

Credibility
Visibility and Action.
Intensity
Pervasiveness
Persuasiveness

THREE MAJOR LINGS IN

THE COMMUNICATION
SYSTEM
Sender
Message
Reciever

Significance of Communication
We are able to express how we feel about
certain things, why we feel that way and what
makes us feel so.
We are able to express our wants, needs and
desires.
The source of our continuous growth and of
mans improvement.
It is necessary to communicate.