SUMMER INTERNSHIP PROJECT REPORT

ON
ROLE OF SALE PROMOTION IN BANCO PRODUCTS (INDIA)
LIMITED

Submitted To
PARUL INSTITUTE OF BUSINESS ADMINISTRATION (PIBA)
In the partial fulfillment for
The award of the degree of
Bachelor Of Business Administration (BBA)
(Three years full time program approved by Gujrat University.)
Extreme Guidance Of :
Company Guide
Faculty Guide
Mr. Pinkesh Patel
Miss. Amrita
Singh
OEM Department
Submitted By
Vimal K Patel(201310151118)
Jay D Ray (201310151089)
(BBA pursing)

Table Of Content
Company Profile
Introduction
Research Methodology
Working Analysis
List of OEM customers
Conclusion
Acknowledgement
References

COMPANY PROFILE
BANCO PRODUCT (INDIA) LIMITED is the leading manufacturer and development

partner to Indian OEM companies for aluminum and copper brass radiators ,
intercoolers and oil-coolers.
BANCO PRODUCT currently manufactures brazed aluminum radiators , oil - coolers

and charged air coolers using state-of-the-art NOCOLOC brazing process for supply
to leading OEMS in India and Europe for varied applications like automotive , off-road,
traction locomotive , agricultural , industrial gensets and material handling
equipment's.
Also, BANCO PRODUCTS (I) LTD. Has completed fifty years experience in design ,

prototyping and supply for radiators and charged air coolers for varied application like
trucks, car, off-road dumpers, dozers, traction locomotives , agricultural tractors and
gensets.

Organizational Chart
CMD
E.D.
Operations

Head
HR

Head
Purchase

Production
Head - RA

Head
Engineering

Head Sales &

BD

Head
R&D

Head
Quality

Exports

Domestic
IAM
Design
Engineers
Production
Head - SEZ

Production
Head Cu-Br

E.D.
Finance

Testing
Engineers

Domestic
OEM

Simulation
Engineers

Stores RMS
& FGS

Accounts
Finance

Taxation
Insurance

1987:
Listed
on
Indian
Stock
Exchang
1961: e
1996:
Started
ISOas
9002
Private
Certifica
Compan
te
y

2012:
Started SEZ
Plant with
capacity to
produce 1
million unit pa
for Exports 2014:
2007:
Recognized
Development &
STAR Export
Production of All
House

1969:
2002-03:
Developed
Started
Engine Cooling
Aluminiu
Module for
m
3000hp Traction
Radiator
Locomotive
Productio
2002: n
ISO/TS16949
Certificati
on

Aluminium Brazed
Products

2010:
Acquired
100%
shares of
NRF B.V.
Netherlan
ds

2013:
New
Aluminium
Radiator
Plants for
Domestic
OEM & AfterMarket

2015:
Development
& Production
of EGR
(Exhaust Gas
Recovery)
Coolers

General information :
1) Establish year 1960
In 1960 : Banco as a private limited
In 1982 : Transformation into public limited
2) Registered office and factory
Bhaili Unit : bil, near bhaili railway station, padra road, Vadodara 391410
Phone No : (0265)2680220/21/22/23
Ankhi Unit : Village Ankhi , Ta : Jambusar , Dist. : Bharuch
Phone No : +91-2644-290179,222168
3) Website
www.bancoindia.com

4) Board Of Directors
Vimal K Patel - Chairmen
Samir K Patel - Director
Mehul K Patel - Director
Atul Shroff - Director
Ram Devidayal - Director
Shailesh A Thakkar Executive Director & CEO
Dinesh Kavthekar Secretary
5)Listing in stock market
Bombay Stock Exchange Ltd
National Stock Exchange Ltd
6)Bankers
State Bank Of Baroda
Bank Of Baroda
HDFC BanK

7)Auditors
Shah & Company, Chartered Accountant ,
Mumbai
8) Plant Area
5,45,850 Sq. Ft

INTRODUCTION
The importance of consumer SALE PROMOTION in the marketing mix of the

BANCO PRODUCT LIMITED category throughout the world has increased.

Company spend considerable time in planning such activities. However, in order
to enhance the effectiveness of these activities, manufactures should understand
consumer and retailer interpretations of their promotional activities.

Broadly speaking most of this company using marketing mix which we

includes
Product
Price
Place(channel of distribution)
Promotion

There are the 4 basic pillar of marketing mix. Most of the marketing strategies are build
on the basis of these criteria.
Promotion is one of the important element of marketing mix. There are so many elements
of promotion such as
Advertising
Sale promotion
Personal selling
Public relation

Cooling system :
A BANCO PRODUCT (I) LIMITED are making the cooling system and
including these type of product are as follows.
(1) radiator
(2) oil cooler
(3) charge oil cooler

RESEARCH METHODOLOGY
Research Objective :
(1) To study consume preferences with respect to sale promotion in
BANCO PRODUCT (I) LIMITED.
(2) To study consumer behavior in purchase of RADIATOR and OIL
COOLER.
(3) To study the effects of sale promotions in BANCO PRODUCT (I)
LIMITED
Especially in RADIATOR and OIL COOLER.
(4) To examine tradeoffs, relative importance of different attributes while
responding to a sales promotion offers.

Product categories under study :

Cooling system : RADIATORS

Research design :
Research design selected for this project is descriptive.

Sampling detail :
(1)Target population :
The population for this research study consists of the residence of domestic
business India and international business.
(2)Sampling unit :
In this study the sampling unit is individual
consumer/customer.
(3)Sampling methods :
The sampling is selected by using convenience
sampling method.

WORKING ANALYSIS

Radiator Assembly Exploded View

Radiator Pressure
Cap

Radiator Top Tank

Radiator side frame

for mounting

Radiator Core

Radiator Bottom
Tank

Radiator Cowl

Radiator Brackets

Purpose :
The RADIATOR is always a source of heat to its environment, although
this may be for either the purpose of heating this environment, or for cooling
the fluid or coolant supplied to it, as for engine cooling.

TOR
A
I
D
RA
W
O
L
SS F
O
R
C

Construction :
Core is made from copper or aluminum.
Core consists of many rows of tubes with thin fins attached.
Copper core is attached to copper tanks aluminum core is attached to plastic

tanks.
Flanges on each tank allow for attaching the rad hoses.
Cross-flow rads have one tank at each side.
Down-flow rads have one tank on top and one at the bottom.

Cleaning And Inspection :

Use only a mild soap to clean the pressure cap. Hold the cap in your hand, top side up.
The vent valve at the bottom of the cap should open. If the rubber gasket has swollen,
preventing the valve from opening, replace the cap.
Hold the cleaned cap in your hand, upside down, if any light can be seen between
vent valve and the rubber gasket, replace the cap. Replace the cap with one that is
designed for your vehicle.

Location :
Usually located at the front of the vehicle.
Placed behind a grille for protection, styling and maximum airflow.

Problems :

The most common problem associated with radiators is leaking.

Leaks must be properly repaired quickly as engine damage can occur with
over heating.

Leaks can be caused by age, corrosion, road debris damage or collision.

Some neglected vehicles may suffer from clogging.

Diagnosis :
Visual inspection will reveal wetness or stains from leaks.
Careful inspection also shows obvious corrosion and deterioration of the core.
Pressurizing the cooling system with a pressure tester will cause a small leak to

be visible.

Approximate cost of repair :

Depending on vehicle design, radiators cost between 5,000 to over 20,000.

Labor of 2-5 hours to replace rad, refill system and ensure proper operation.

Good time to replace the engine coolant.

LIST OF OEM CUSTOMERS

LIST OF CUSTOMERS FOR 2&3 WHEELERS
TVS
MAHINDRA
HARLEY DAVIDSON
HERO
SUZUKI
YAMAHA

LIST OF OEM CUSTOMES FOR AUTOMOTIVE SEGMENT

TATA MOTORS
ASHOK LAYLAND
GENERAL MOTORS
FORCE MOTORS
ASIA MOTORS WORKS
EICHER MOTORS

LIST OF OEM CUSTOMERS FOR TRACTION LOCOMOTIVES (RAILWAYS)

Indian railways
Bombardier transportation

(India & Germany)

LIST OF OEM CUSTOMERS FOR CONSTRUCTION EQUIPMENT

JCB INDIA
ATLAS COPCO
BEML
TATA TELCON
VOLVO CE
JOHN DEERE
TERX INDIA

LIST OF OEM CUSTOMERS AGRICULTURAL EQUIPMENTS

MAHINDRA SWARAJ
TAFE
SONALIKA INTENATIONAL
ESCOART
NEW HOLLAND
SAME DEUTZ - FAHR

CONCLUSION
Here, in BANCO PRODUCT LTD got us A good experience. Actually in OEM
department are specially working on only 4 system. We are aware from this system.
And we are A got really great experience in this company after all training which are
use in company.

These are follows..

(1) System application process (SAP)
(2) Barcoding on radiators
(3) Payment, GRN process
(4) Product part approval process (PPAP)

(1) System application process :

SAP is the 4th largest software company in the world.

Its provides end to end solutions for financials, manufacturing,
logistics, distribution etc.
All business processes are executed in one SAP system and
sharing common information with everyone.
Usage of sap :

Make dispatch allocation (sales order)

SAP usage by marketing :

Sales order creation by using SAP T-codes

- VA01
- VA05N
- ZALOC
For stock overview, marketing is using SAP T -code

- MMBE
Fare inventory checking OEM customers of BANCO use SAP T - code

- ZSDFREESTOCK
For sales SAP t - code

- ZSALESREG
many other t-codes as are under :

- XD03
: Customers details check
- ZPRDVAL : Day to day production
- SP02
: View and dispatch allocation

(2) Barcoding on radiators :

JCB barcoding required information are as follows

Invoice no.
Invoice date
Purchase order no.
Po line no
Invoice quantity
Part no.

(3) Payment, GRN process :

A payment process are also different in all companies. Here , on
BANCO PRODUCT LIMITED company payment process.

BANCO is providing credit periods to different customers. Company also

taking advance payment against dispatch and materials.

ACKNOWLEDGEMENT

We would like to express word of thanks to all those who have provided me
with sincere advice and information during the course of my training period.
It was indeed a great pleasure for our to work in a very co-operative,
enthusiastic and learning atmosphere at BANCO PRODUCT (I) LIMITED.

We express our deep sense of gratitude to the principal of PIBA ,

PROF. SHANTANU CHAKRAVARTY SIR who constantly permitted in this

company INTERNSHIP and also providing our such nice opportunity to
undergo this project.

We foremost thanks goes to MR.HEMANT DABHI (H.R PERSON BANCO

PRODUCT (I) LTD) who permitted our to get internship at BANCO
PRODUCT (I) LTD. We extend our thanks to concern employees of
marketing department (OEM) of BANCO PRODUCT for providing us
necessary guidance and information as & when require during the
training.

 Our sincere regards to our project guide Mr. Pinkesh patel / Mr. Prashant

Patel / Mr. Sandeep Pawar for them invaluable guidance and

encouragement throughout this project. He are gave our highly valuable
suggestions, for which we are eternally indebted.
With all the heartiest thanks, we hope our final project report will be a great

success and a good source of learning and information.

REFERENCES

www.slideshare.net
www.powershow.com
www.pptsearchengine.com
www.management.com
Www.Bancoindia.com

By
Vimal Patel (201310151118)
Jay Ray (201310151089)