Literacy Level, Land Distribution,

Land Use Pattern

BY
JENU SIMON
SAMBHU NAMPOOTHIRI K

Literacy Level
2

The number of literates in rural areas are more than

those in urban areas.

Rural Population in 2001 is 742Million, and Urban
population is 285Million.
The high literacy rate implies that communication
not prove a hurdle with the rural population,
Provided appropriate means are chosen.
The television network in the country today covers
nearly 100% of the population offering a greater
reach when compared to any other mass medium.

Literacy Level Table

3

Land Distribution
4

The basic resource in agriculture is land and so land

distribution is a main factor in deciding the

distribution of rural income.
Nearly 75% of the holdings account for about 25% of
total land cultivated, While the balance 25% of
holdings account for 75% of land.
Land is the basic asset for income generation, Land
holding can be considered as a proxy for income in
rural market segmentation.

Landholding Pattern Table

5

Conti
6

71 Million Holdings in the year 1970-71 which increased

to 89 Million in 1980-81 and to 98 Million in 1985-86.

Now the number of holdings exceed 100Million.
This is due to the fact that subdivision and
fragmentation is widely prevalent in rural areas,
especially when landed property is partitioned among
the family members.
Rural areas consist of a large number of small
consumers though the sum total of consumption will
exceed the urban consumption.

Land Use Pattern

7

The land appears to be excessive dependence on food

crops rather than on non-food commercial crops.

Nearly 70% of the area under cultivation is occupied by
food crops and only 30% under non-food crops.
The preference for food crops is due to the fact that
farmers prefer to have their food secured and so retain
sufficient quantity the market.
It is estimated that nearly half the production of food
crops is retained for home consumption.
Where as in the case of non-food crops the entire produce
is marketed.

Conti...
8

Their disposable income is there for small.

On the other hand, large farmers grow more

commercial or non-food crops and are able to

generate adequate disposable income.
But this situation is slowly changing with the
introduction of high yielding varieties.
Nearly 65-70% of the area covered by food crops is
under high yielding varieties now.

Conti...
9

It has been observed that due to introduction of high

yielding varieties, Many rural areas of states

endowed with good natural resources like Punjab,
Haryana, Uttar Pradesh etc , have become
prosperous.

REFERENCE
10

Gopalaswamy T. P.(2009), Rural Marketing, 2e, Page

no: 17-20

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Thank You...