Presentation

1
AKNOWLEDGMENT

It is our privilege to thank our respectable instructor Col (r

etd) Souhail Ikram for his guidance and inspiring attitude
during the whole duration. We are highly obliged to our ho
norable instructor and express our gratitude for his precio
us, splendid and unraveling guidance, which not only mad
e our minds capable enough to absorb the logic of marketi
ng but also enabled them to explore new arenas in the fiel
d of marketing.
We are also thankful to the respectable team of Haier Elec
tronics for their co-operation. We pay our special gratitude
to Mr. Mohsin Iqbal (Head of HR & Admin of Haier) whose
exquisite guidance helped us to complete this project.

2
What is Haier!
World fastest growing company

One of the world’s largest white goods

manufacturer
Most potential Chinese brand

3
Global Organization

European Union
3 East Europe
1 3
6 2
East Asia
15100 2390
China 3
42 4
North America Mediterranean West Asia 7 1650
2 3 2 36
5 2 2380 13000
3 2660
12260 South Asia Southeast Asia
7 5
Africa 1 1
4 3560 2670
1
Worldwide Network Overseas Global 2520
Trading Company 22 Australia
2
Design Center 8 610

Manufacturing 30
Industrial Park 3 15
Sales Network 45800 58800

We Reorganize the Resources Worldwide and established Competitive Designing,

Purchasing, Manufacturing, Marketing and Service Networks all over the world.

We are selling in more than 100 countries.

Production Capability
•Yearly Output (pcs/year)

- Refrigeration/freezers: 12,000,000 pcs

- Washing Machine ： 8,000,000 pcs
- Dish Washer ： 1,500
,000 pcs
- Microwave Ovens: 5,000,000 pcs
- Air-conditioners ： 5,000,000 pcs
- TV Sets ： 5,000,000 pcs
- Mobile Phones: 10,000,000 pcs

5
Haier Pakistan

6
 What is Haier Pakistan

•Joint venture with Haier China & RUBA Group

•State of the art facility in Pakistan

•Fastest growing Home Appliance Company in Pakistan

•Redefine home appliances market in Pakistan

•Upgrade lifestyles of our customers

7
Mission

We strive to serve people in a better way and giving them

a new reason to smile. We believe in sincerity towards our
customers, partners, society, employees and
environment. Every day we create according to our
dreams to make their dreams come true.

8
Annual Target 2008

To gain 50% market share by the end of 2008.

To provide QUALITY product in every home of Pakistan
.
Haier's development theme in 2008 is Creativity,
Speed and SBU, and Haier's 1,000 employees are stri
ving to reach the targets set forth in the SUB Program.
Haier's goal is to obtain worldwide recognition for its p
roducts and become one of the Fortune Global

9
Business Overview

According to the Chief Executive Officer (CEO) of Haier Mr. Zhang

Rui Min the “new economy” should be one which is sustainable: o
ne driven by new Science and Technology, based on digital knowl
edge, network technology and the spirit of innovation.
New economy means a new challenge! The world will see tw
o revolutions in it, the new century: an informational revolution a
nd a genetic revolution. The worldwide acceptance of the Internet
will break down the traditional concept of “economy” that depends
on individual countries challenging all enterprises with the integrat
ion of world economy.
This shows that man himself is the decisive element of
innovation, and everyone should be the subject of innovation. The
market chain designed by Haier has rightly demonstrated this
idea, which provides every employee with the most room for
development. In this way, one can fulfill one’s own values and
create new products through team cooperation.

10
Presence in Pakistan Market

AC currently No.2, will be No.1 in 2009

WM currently No.2, will be No.1 in 2009
REF currently No.4, will be No.2 in 2012
160000 200000
140000 180000
160000
120000
140000
100000 120000
80000 100000
60000 80000
60000
40000
40000
20000 20000
0 0
2004 2005 2006 2007 2008 2004 2005 2006 2007 2008

Haier ACs Haier WM

11
Haier Pakistan Employees

Total employees 1,800 ~ 2,000

Sales staff > 200
Service staff > 400
Total branches 18 branches nationwide
Total service centers 18 own, 130 authorized
Coverage > 30 major cities & towns

12
Haier Product Line
Existing Product Line
•Haier
•Air Condition
•Micro Wave
•Commercial AC
•Refrigerators
•Washing Machines
 Group Level Engineering Industry

• Mayoun (JV)
– All Kind of metal sheet parts
– Gasket Extrusion Process
• SVA – 1 (JV)
– All kind of colour Television, including Flat &
LCD TV assembled and produced.
• SAV – 2 (JV)
– All kind of injection moulding plant, produce all
kind of plastic component.
Technical Staff Strength
• Haier 1 1500 – 1800
• Yulu 200 - 250
• Mayoun 200 - 250
• SVA 1 500 - 800
• SVA 2 500
Future Plan
• Special Economic Zone,
mainly covering industry Haier & Ruba Economic Zone
Park,
• Supply chain industry Park
Science & technology Park
Research and Development
Center,
• Training Center ,
• Housing & Entertainment
City, all facility will based one
window operation

• First Phase Plan:

- Total investment: 265million USD

- Annual turnover: 1.3 billion USD

Friendship, Cooperation,
Development, Win-Win
President China and
PM Pakistan Visit & Inauguration of
Haier & Ruba Economic Zone
26 Nov 06