Professional Documents
Culture Documents
By
Nisarg Yagnik
Akhil Yadav
Avinash Raghvan
Shrey Gupta
Introduction
Loan against gold.
Advertisements-Muthoot Finance and Manappuram Finance.
Pawning gold as easy as eating a piece of cake.
Gold idle at home or locker
Pawning a house is tough
Less interest rate
Same day loans
Sales
Loans Granted(In Rs. Cr.)
12000
10802.47
10905.46
10000
10097.8
8991.3
8000
6954.59
6000
4000
2000
1
0
FY'11
FY'12
FY'13
Mannapuram
FY'14
FY'15
Display
Sales
Loans Granted(In Rs. Cr.)
12000
10000
8000
8172.12
9621.11
9088.84
7752.48
6000
5807.16
4000
2000
01
FY'11
FY'12
FY'13
HDFC Bank
FY'14
FY'15
Advertisement Description
Here, the father is tensed since his son got accepted in a college to London but
cannot afford the fees.
Then, the mother says why be worried and removes the box of gold ornaments.
When the father says why are using it, she replies with the fact that this gold is
more useful for his future than used after marriage.
Then, they go to Muthoot to take a Gold Loan and they show how secure the
customers gold are.
Lastly, they show the son getting fame in London and a reporter asks, Why did you
give your gold on loan?
The mother replies with the fact that it was for securing his future
Sone pe Suhaga Gold Power Loan
Advertisement
(Print Media)
Sales
Loans Granted(In Rs. Cr.)
30000
25000
26540.57
22018.62
21477.41
23576.09
20000
15000
11802.55
10000
5000
0
FY'11
FY'12
FY'13
Muthoot
FY'14
FY'15
Future Scope
According to Avinav Chaubey (AGM-Marketing ),the group are
looking at digital in a big way and target being to utilise the
medium as a separate platform for revenue generation, apart from
the revenue generated through our branches.
Moving forward, we plan to showcase and position Muthoot Group
as a multi-diversified business conglomerate rather than just a
gold loan company.
They are also expanding in the education field by opening colleges
and schools.
Advertisement Message
Conveys the need of money to work in the business.
Working capital
Security in gold
Valued properly
Familiar treatment
Less paperwork
No fixed instalments
Correct evaluation
Easy paperwork
Nominal interest
Impact
Contd.
Sales
Loans Granted(In Rs. Cr.)
12000
10000
10822.06
9407.44
10068.6
9014.51
8000
6000
5712.63
4000
2000
01
FY'11
FY'12
FY'13
ICICI Bank
FY'14
FY'15
Comparison
Comparison
Emotions
Ease of availing
Interest rates
Localisation of advertisements
Different classes of people
Sales
Loans Granted(In Rs. Cr.)
30000
25000
20000
15000
10000
5000
0
FY'11
FY'12
FY'13
Muthoot Fincorp
Mannapuram
FY'14
HDFC
ICICI
FY'15
References
http://www.icicibank.com/Personal-Banking/loans/gold-loan/index.page?# toptitle
accessed 4 Mar 2016
http://
www.slideshare.net/padmasreeharish/a-btl-specialist-company-to-grow-your-market
accessed on 4 Mar, 2016
http://www.kritievents.com/kriti-gallery.html accessed 3 Mar, 2016
https://www.youtube.com/watch?v=DJYnA5HpE3M accessed 3 Mar 2016
https://www.youtube.com/watch?v=kTMY4TsAxWc accessed 3 Mar, 2016
https://www.youtube.com/watch?v=X0whywWaxWU accessed 4 Mar, 2016
https://www.youtube.com/watch?v=1G4yAo3XjTM accessed 2 Mar 2016
https://www.youtube.com/watch?v=v_rSTVAer94 accessed 4 Mar,2016