Professional Documents
Culture Documents
By
Akash Saxena
Feedback
Feedback
12/25/2009 By Akash Saxena 5
Now in this case,
who is sender – ONIDA
ncoding – Creating an Advertisement copy which can attract the targe
Channel – TV
g – That is on the part of the consumer , as to how they perceive the
Receiver – The consumer (Target consumer )
Feedback
12/25/2009 By Akash Saxena 6
AIDA
• Marketing communication works on a
simple concept i.e. AIDA
– A – Attention (Advertisers first seek your
A attention, that’s why they encode the
message in a manner which attracts
I your attention)
– I – Interest (Second, after looking at the
D message you develop interest in the
product or brand)
Communication
12/25/2009 By Akash Saxena 12
Communication Mix
• It has got following elements
– Advertising
– Sales Promotion
– PublicityCollectively these elements are known as communication
And
– Public relations
Their collective application to send same message across is
Integrated
– Personal selling Marketing Communication (