Professional Documents
Culture Documents
Project Overview
Inspire college-bound girls to explore
engineering
Provide resources for adult influencers
parents,
counselors, and engineers
www.EngineerYourLife.org
Brochures, posters, and postcards
EYL tables at college fairs
Training for counselors and engineers
Todays Agenda
Group Discussion
Research Results
www.EngineerYourLife.org
Advising Students
Spreading the word
Group Discussion
What are the first two words that come
to mind when you hear engineer?
What type of person do you think is
most
suited to be an engineer?
What do high school girls think about
engineering?
What do their parents think?
Project History
In 2004, 55 engineering groups formed a
coalition to explore why arent college-bound
girls choosing engineering?
Less than 20% of students enrolled in
engineering degree programs are women,
yet more women are now pursuing college
degrees than men
Girls take math and science courses at the
same rates as boys, and perform as well
as or better
Research
Gauge high school girls level of interest
in and awareness of careers in the
engineering field
Assess general career motivators and
barriers to the engineering field
Evaluate current messages being put
forward to the target audience by the
engineering community
Explore messaging opportunities for
increasing enrollment in the
engineering field
Counselors, cont.
Dont know enough about
engineering to help students learn
more
Not familiar with how to guide
students toward engineering
When asked how students can learn
more about engineering, the
respondents suggested that students
should go online or check out
local university departments
Meet an Engineer
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81%
74%
81%
72%
79%
Create possibilities
71%
77%
www.EngineerYourLife.org
Audience
High school girls
Parents, counselors, & engineers
The site will help you
Understand the various fields of
engineering
Learn what an engineer does
Find out why engineering is a
great career
Advise your kids about
engineering